LaGrowthMachine
- Starting price: €60/identity/mo (Basic, annual)
- Free plan: 14-day free trial (no credit card)
- Founded: 2018
- HQ: Paris, France
Updated
LaGrowthMachine vs Derrick: Which Is Better in 2026?
- Short answer
- LaGrowthMachine vs Derrick: LaGrowthMachine is a multichannel outbound sequencing platform (linkedin + email + twitter + calls). Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than LaGrowthMachine) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for data with LaGrowthMachine for outreach.
Multichannel platforms like LaGrowthMachine optimise for cadence orchestration, not data quality. The side-by-side comparison below maps LaGrowthMachine's data-input requirements, integration depth and per-seat scaling against Derrick's Sheets-native enrichment that feeds LaGrowthMachine (or replaces it for the data layer).
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
LaGrowthMachine vs Derrick at a glance
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
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Why teams pick Derrick over LaGrowthMachine
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time validation with 100% Google Sheets native workflow
LaGrowthMachine focuses on multi-channel outreach, but its data enrichment and real-time validation capabilities are limited to surface-level information and lack an integrated, 100% native Google Sheets workflow. Derrick delivers real-time validation directly inside Google Sheets, eliminating exports and separate validation steps for a seamless, 100% native workflow. This saves time and reduces errors, translating to tangible gains like 5-10 hours saved per month and improved deliverability metrics. With Derrick, you keep all prospect enrichment, validation, and scoring inside Sheets, enabling immediate iteration without leaving your workspace.
02 800+ integrations for seamless automation and data flow
LaGrowthMachine relies on multi-channel outreach, but its data enrichment and integration depth can be limited, leaving gaps in reliable contact details and seamless data flow. Derrick tackles this by offering 800+ native Google Sheets integrations that automate data synchronization and enrichment directly within Sheets, eliminating export steps and CSV mishaps. Users typically gain measurable efficiency, saving 5-10 hours per month and reducing manual re-entry by up to 60%. For quick wins, Derrick harmonizes prospect data across 50+ enrichment attributes, ensuring consistent, actionable insights during scale outreach.
03 Smarter data enrichment with real-time validation assurance
LaGrowthMachine delivers multi-channel outreach but falls short on data enrichment depth and real-time validation accuracy, often requiring additional tools to ensure data reliability. Derrick addresses this by delivering smarter data enrichment with real-time validation assurance directly within a 100% native Google Sheets workflow, reducing the need for external validators. Users gain measurable improvements in deliverability and contact accuracy, with up to 50+ enrichment attributes per contact and immediate email validation that lowers bounce rates. A practical use case is instant enrichment and verification as you build prospect lists, ensuring cleaner data before outreach begins.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where LaGrowthMachine and Derrick each genuinely win.
What LaGrowthMachine does better
- Best-in-class visual sequence builder
- Unified multichannel inbox
- Strong native CRM sync (Ultimate tier)
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| LaGrowthMachine | Derrick | |
|---|---|---|
| Starting price (monthly) | €60/identity/mo (Basic, annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€720/yr | €0/yr free · ~€108/yr paid |
| Free plan? | 14-day free trial (no credit card) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
LaGrowthMachine vs Derrick: full feature comparison
| Derrick App | LaGrowthMachine | |
|---|---|---|
| Works natively in Google Sheets | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ |
| Automatic AI Lead Scoring | ✓ | ✓ |
| Data cleaning & normalization | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✓ |
| Zapier, Make, n8n integrations | ✓ | ✓ |
| Public API available | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✕ | ✓ |
| Entry price (paid plan) | 9€/mois | 60€/mois |
| Permanent free plan | ✓ | ✓ |
| Rollover credits to next month | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✓ |
| Simple setup & onboarding | ✓ | ✓ |
| Complete documentation | ✓ | ✓ |
Pricing in a nutshell Multi-Channel Outbound Sequencing derrick
best value for money
Results first.
Discover Derrick →
LaGrowthMachine vs Derrick pricing breakdown
Multi-Channel Outbound Sequencing LaGrowthMachine
€60/identity/mo (Basic, annual)
Best for: SDR teams running serious multichannel outbound
LaGrowthMachine offers multi-channel outreach with pricing plans that start at the entry level and scale with credits for connections, messages, and campaigns. See full pricing breakdown for complete details and plan options.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Migration Guide
How to switch from LaGrowthMachine to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from LaGrowthMachine, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick LaGrowthMachine if…
- You specifically need sdr teams running serious multichannel outbound
- Best-in-class visual sequence builder
- Unified multichannel inbox
- You're already invested in the LaGrowthMachine ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from LaGrowthMachine
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the main difference between Derrick and LaGrowthMachine?
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Derrick is a data enrichment platform native to Google Sheets, while LaGrowthMachine is primarily an outreach automation tool focused on multi-channel campaigns. Derrick enriches contact and company data with 50+ attributes and real-time email validation directly in your spreadsheet, eliminating manual exports and complex setup. LaGrowthMachine excels at automating LinkedIn, email, and call sequences but relies on surface-level data enrichment. If you need deep prospect intelligence and lead qualification before launching campaigns, Derrick provides the foundation LaGrowthMachine users often supplement with additional tools, all within your existing Google Sheets workflow.
Is Derrick a better alternative to LaGrowthMachine?
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Whether Derrick is a better alternative depends on your primary need. If you're focused on multi-channel campaign automation and outreach sequences, LaGrowthMachine excels at that. However, if data enrichment and lead quality are your bottleneck, Derrick offers superior capabilities with 50+ enrichment attributes, real-time email validation, and native Google Sheets integration that eliminates manual data handling. Derrick also provides AI-powered scoring with Claude and ChatGPT, rolling credits, and no credit card required for free tier access, making it ideal for teams prioritizing data accuracy and operational efficiency over campaign volume automation.
How does LaGrowthMachine pricing compare to Derrick?
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LaGrowthMachine focuses on multi-channel outreach automation with pricing centered on campaign volume and execution, while Derrick specializes in data enrichment and lead qualification at a lower cost. LaGrowthMachine's pricing scales with outreach features, whereas Derrick's credit-based model starts at just 9 euros monthly for 4000 credits with no commitment required. Derrick's rollover credits and zero credit card requirement for the free tier offer greater flexibility, plus you get 50+ enrichment attributes per contact and integrated AI scoring without needing separate LinkedIn Sales Navigator subscriptions, potentially saving significant annual costs while improving data quality before campaigns launch.
Can Derrick replace LaGrowthMachine for LinkedIn outreach?
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Derrick cannot be a direct substitute for LaGrowthMachine in a full LinkedIn outreach loop, but it complements and strengthens it. LaGrowthMachine excels at multi-channel automation and advisory workflows, whereas Derrick offers 100% native Google Sheets enrichment, real-time email validation, AI-driven scoring, and extensive data attributes plus seamless integrations. For teams prioritizing large-scale outreach with LinkedIn automation, LaGrowthMachine is stronger; for data quality, enrichment, and smarter segmentation without exporting data, Derrick adds tangible value. In many setups, using Derrick alongside LaGrowthMachine yields cleaner lists and better targeting.
What are LaGrowthMachine key features vs Derrick capabilities?
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LaGrowthMachine focuses on multi-channel outreach automation across email, LinkedIn, and phone with behavioral triggers and campaign orchestration, making it ideal for volume-based prospecting. Derrick specializes in data enrichment and lead qualification directly within Google Sheets, offering 50+ attributes per contact, real-time email validation, and integrated AI scoring with Claude and ChatGPT. While LaGrowthMachine excels at executing campaigns, Derrick ensures cleaner, more accurately enriched prospect lists before outreach begins. For teams seeking seamless data preparation without LinkedIn Sales Navigator costs or CSV exports, Derrick complements LaGrowthMachine's strengths by strengthening the foundation that makes campaigns more effective.
Does LaGrowthMachine offer a review-worthy alternative to Derrick App?
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Yes, LaGrowthMachine offers a credible alternative to Derrick App for teams prioritizing high-volume, multi-channel outreach, with strong automation across LinkedIn, email, and calls, plus CRM integrations and actionable analytics. However, LaGrowthMachine’s data enrichment and lead quality can be less robust and require supplementary tools for deeper enrichment and precision. Derrick stands out for its 100% native Google Sheets workflow, no LinkedIn Navigator dependency, generous monthly credit carryover, and robust 50+ attribute enrichment per contact, all without a credit card for the free tier. If your focus is seamless data enrichment, cost efficiency, and AI-driven scoring within Sheets, Derrick provides a compelling, verifiable edge.
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