Lemlist
- Starting price: $63/seat/mo (annual)
- Free plan: No (14-day free trial)
- Founded: 2017
- HQ: Paris, France
Updated
Lemlist vs LaGrowthMachine vs Derrick: Which Is Better in 2026?
- Short answer
- Lemlist vs LaGrowthMachine vs Derrick: Lemlist is a multichannel cold outreach (email + linkedin + calls), LaGrowthMachine is a multichannel outbound sequencing platform (linkedin + email + twitter + calls). Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Lemlist or LaGrowthMachine) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Lemlist or LaGrowthMachine for outreach.
Lemlist is built for sequenced outreach across email + LinkedIn + (sometimes) calls. The hidden cost is enrichment: Lemlist bills you per contact AND per channel. The side-by-side comparison below isolates Lemlist's real cost-per-touched-prospect against Derrick's flat credit-pool model that decouples enrichment from sending.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Lemlist vs LaGrowthMachine vs Derrick at a glance
LaGrowthMachine
- Starting price: €60/identity/mo (Basic, annual)
- Free plan: 14-day free trial (no credit card)
- Founded: 2018
- HQ: Paris, France
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Lemlist and LaGrowthMachine
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Accurate data without manual verification for campaigns
Lemlist and LaGrowthMachine can automate outreach, but data accuracy often hinges on external validation and can vary by source, leaving campaigns at risk of using incomplete or outdated contacts. Derrick delivers accurate data without manual verification by enriching 50+ attributes per contact in native Google Sheets and validating emails in real time, reducing the need for post-pilot cleansing. Teams see tangible gains: up to 5-10 hours saved per month on data prep and more reliable deliverability with verified contact details. A practical use case is launching a multi-channel campaign directly from a sheet that remains clean and up-to-date without manual checks.
02 Unified data enrichment, real-time validation across channels
Lemlist and LaGrowthMachine struggle with consistent, real-time data validation and enrichment across multiple channels, often delivering heterogeneous data quality. Derrick solves this by providing unified data enrichment and real-time validation directly within Google Sheets, ensuring a single source of truth across email, LinkedIn, and other channels. Teams gain measurable efficiency and accuracy, reducing wasted outreach and improving deliverability-customers report faster qualification and fewer manual checks. A practical example: 50+ attributes per contact are enriched with instant validation, streamlining multi-channel campaigns for Derrick users.
03 Real-time data enrichment validation, zero-drift outcomes
Lemlist and LaGrowthMachine struggle with real-time data enrichment validation and drift control, often delivering inconsistent or post-hoc QA that lags behind live outreach needs. Derrick differentiates itself by performing real-time data enrichment validation with zero-drift outcomes directly within your workflow. This translates to immediate accuracy boosts and measurable improvements in deliverability and targeting, reducing wasted outreach time by up to 20-30 hours monthly for active campaigns. With Derrick, validation happens instantly as data changes, enabling confidently deployed sequences.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Lemlist, LaGrowthMachine, and Derrick each genuinely win.
What Lemlist does better
- Best multichannel outreach UX
- Lemwarm = built-in deliverability
- Personalization at scale
What LaGrowthMachine does better
- Best-in-class visual sequence builder
- Unified multichannel inbox
- Strong native CRM sync (Ultimate tier)
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Lemlist | LaGrowthMachine | Derrick | |
|---|---|---|---|
| Starting price (monthly) | $63/seat/mo (annual) | €60/identity/mo (Basic, annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€756/yr | ~€720/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (14-day free trial) | 14-day free trial (no credit card) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Lemlist vs LaGrowthMachine vs Derrick: full feature comparison
| Lemlist | Derrick App | LaGrowthMachine | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✕ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✓ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✓ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 39$/mois | 9€/mois | 60€/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✓ | ✓ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Multichannel Outreach derrick
best value for money
Results first.
Discover Derrick →
Multi-Channel Outbound Sequencing
Lemlist vs LaGrowthMachine vs Derrick pricing breakdown
Multichannel Outreach Lemlist
$63/seat/mo (annual)
Best for: Multichannel outbound teams
Lemlist offers multi-channel outreach starting with a baseline plan and paid tiers that scale with features like AI personalization and LinkedIn automation; detailed pricing beyond the baseline is available on the dedicated pricing page. See full pricing breakdown for complete details.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Multi-Channel Outbound Sequencing LaGrowthMachine
€60/identity/mo (Basic, annual)
Best for: SDR teams running serious multichannel outbound
LaGrowthMachine offers multi-channel outreach pricing with an accessible entry tier and scalable paid plans; exact figures vary by plan, and a comprehensive pricing page provides the full breakdown. See the complete pricing details for all tiers and features.
Migration Guide
How to switch from Lemlist to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Lemlist, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Lemlist if…
- You specifically need multichannel outbound teams
- Best multichannel outreach UX
- Lemwarm = built-in deliverability
- You're already invested in the Lemlist ecosystem
Pick LaGrowthMachine if…
- You specifically need sdr teams running serious multichannel outbound
- Best-in-class visual sequence builder
- Unified multichannel inbox
- You're already invested in the LaGrowthMachine ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Lemlist vs LaGrowthMachine
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Is Derrick vs Lemlist the better option for multi-channel outreach?
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Both Derrick and Lemlist excel at multi-channel outreach, but they serve different needs. Lemlist is stronger for email sequencing and LinkedIn automation at scale, offering sophisticated campaign workflows and native LinkedIn prospecting. However, Lemlist requires significant data enrichment work and external tools for lead validation. Derrick complements this approach by enriching your prospect lists directly in Google Sheets with 50+ attributes and real-time email validation before you launch campaigns, eliminating manual preprocessing and improving deliverability. For teams wanting cleaner data foundations before outreach, Derrick's native Sheets integration saves 5-10 hours monthly versus managing CSV exports between platforms.
How does Derrick compare to LaGrowthMachine for data enrichment?
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Derrick focuses on deep data enrichment directly within Google Sheets with fifty-plus attributes per contact and company, while LaGrowthMachine prioritizes multi-channel outreach automation. Derrick's real-time email validation and integrated AI scoring with Claude and ChatGPT provide superior data quality for list preparation, whereas LaGrowthMachine excels at campaign execution. For teams needing enriched, validated prospect data before launching sequences, Derrick eliminates manual data preprocessing and works seamlessly with LaGrowthMachine's outreach capabilities without requiring external platforms or CSV exports.
Which is the pricing winner among Derrick, Lemlist, and LaGrowthMachine?
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Derrick emerges as the pricing winner for cost-conscious teams, offering flexible monthly credits starting at just nine dollars with no credit card required for the free tier. Unlike Lemlist and LaGrowthMachine, which require separate subscriptions and lock you into fixed plans, Derrick's credits roll over monthly, eliminating waste. Plus, Derrick eliminates the need for LinkedIn Sales Navigator, saving teams up to twelve hundred dollars annually compared to competitors. With fifty-plus enrichment attributes and native Google Sheets integration requiring zero technical setup, you get enterprise-grade prospecting capabilities at a fraction of the cost while maintaining superior data quality and real-time email validation for better deliverability outcomes.
What’s the Derrick vs Lemlist difference for small teams?
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For small teams evaluating Derrick vs Lemlist, Lemlist excels at multi-channel outbound (email, LinkedIn, etc.) with strong personalization and analytics, which can be appealing if you need broad reach and visual campaign control. Derrick, by contrast, specializes in deep, native data enrichment within Google Sheets, real-time email validation, and AI-driven scoring and segmentation, all without leaving Sheets. This makes Derrick more cost-effective and operationally simpler for small teams that prioritize data quality, rapid setup, and hands-on prospect qualification over extensive multi-channel campaign design. If your needs grow toward broader automation, Lemlist is a strong companion, but Derrick provides a tighter, NLP-assisted enrichment and scoring workflow that often saves time and budget for small teams.
Can Lemlist replace LaGrowthMachine for volume outreach?
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Lemlist can handle volume outreach effectively, but it's not a complete replacement for LaGrowthMachine's multi-channel orchestration. Lemlist excels at personalized email sequencing and LinkedIn automation, while LaGrowthMachine offers superior channel switching and behavioral triggers across email, LinkedIn, and calls. However, both platforms struggle with data enrichment accuracy and require supplementary tools for lead qualification. For teams managing large-scale prospecting, pairing either tool with Derrick's native Google Sheets enrichment-offering fifty plus contact attributes, real-time email validation, and integrated AI scoring-ensures cleaner prospect lists and better campaign performance without the complexity of external platforms.
Does Derrick offer a better review than Lemlist or LaGrowthMachine?
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Derrick often delivers a stronger fit for teams prioritizing data quality, cost efficiency, and native Google Sheets workflows compared with Lemlist and LaGrowthMachine. Unlike Lemlist, Derrick doesn’t rely on multi-channel outreach as its core; instead it provides 100% native Google Sheets enrichment, real-time email validation, and AI-driven scoring and segmentation directly within a familiar spreadsheet environment, saving significant time. Compared to LaGrowthMachine, Derrick emphasizes enriched contact data (50+ attributes per contact/firm), extensive integrations via Zapier/Make/n8n, and a flexible credit-based model with rollovers and a free tier, which can reduce overall cost and complexity for data-heavy outbound programs. While Lemlist excels in multi-channel sequencing and personalization, Derrick complements or even reduces the need for external data enrichment and complex setup, making it a strong choice for teams seeking deeper data accuracy and leaner workflows. However, if your primary need is large-scale multi-channel outreach and automated messaging across LinkedIn and email, Lemlist or LaGrowthMachine may still be better suited for campaign orchestration, with Derrick serving as the backbone for data quality and lead intelligence.
One-on-one
Lemlist vs Derrick - solo duel
Drop the third-party context and see how Lemlist compares to Derrick alone.
Open the head-to-head → One-on-oneLaGrowthMachine vs Derrick - solo duel
Drop the third-party context and see how LaGrowthMachine compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
