Pricing analysis Snov.io sells a renewable Trial (50 credits, 100 recipients) and five paid plans in USD: Starter $39, Pro S $99, Pro M $189, Pro L $369 and Ultra $738 per month (100,000 credits), plus a quote-based Custom Ultra from 200,000 credits. Every paid plan includes unlimited team seats, and annual billing saves 25%. Credits pay for prospect search, email search and email verification at 1 credit each; cold-email sending is capped by recipients; phone numbers are paid in enrichment tokens; LinkedIn automation is a separate $69/mo per slot.
Plans
Snov Io ships 6 tiers. Per-seat pricing combined with a credit system for data lookups - the listed price is rarely the real cost.
Snov.io pricing, checked against the vendor's own pricing page (prices in USD). Every paid plan includes unlimited team seats; annual billing saves 25%.
| Plan | Monthly | Yearly (per month) | Credits | Recipients |
|---|---|---|---|---|
| Trial | $0 (renewable) | $0 | 50 | 100 |
| Starter | $39 | $29.25 | 1,000 | 5,000 |
| Pro S | $99 | $74.25 | 5,000 | 25,000 |
| Pro M | $189 | $141.75 | 20,000 | 50,000 |
| Pro L | $369 | $276.75 | 50,000 | 100,000 |
| Ultra | $738 | $553.50 | 100,000 | 200,000 |
| Custom Ultra | Quote | Quote | From 200,000 | From 400,000 |
Credits
Snov Io bills actions in credits with non-equal costs. A 5,000-credit plan does NOT mean 5,000 lookups.
How Snov.io charges per action:
| Action | Credits / cost |
|---|---|
| Prospect found | 1 |
| Email search | 1 |
| Email verification | 1 |
| Phone number | 10 tokens (Wiza) or 22 tokens (Zeliq), $0.02 per token; nothing charged if none found |
| Cold-email recipient | Counted vs recipient cap (charged on first contact, follow-ups free) |
| LinkedIn automation slot | +$69/mo each (not bundled) ! |
| Unused credits | Roll over with an annual plan or plan renewal enabled; lost on cancellation ! |
The ! markers are the line items that raise the real bill - watch them when sizing your plan.
Compare
How Snov Io stacks against Derrick, Hunter, and the other tools we benchmarked.
| Tool | Plan | Credits/month | Price/month | Cost/credit | Rollover |
|---|---|---|---|---|---|
| Snov.io | Starter | 1,000 | $39 | $0.039 | With annual plan or renewal |
| Snov.io | Pro S | 5,000 | $99 | $0.020 | With annual plan or renewal |
| Snov.io | Pro M | 20,000 | $189 | $0.0095 | With annual plan or renewal |
| Snov.io | Pro L | 50,000 | $369 | $0.0074 | With annual plan or renewal |
| Derrick | STANDARD | 10,000 | €20 | €0.002 | Never expire on a paid plan |
| Derrick | PLUS | 25,000 | €47.50 | €0.0019 | Never expire on a paid plan |
Amounts stay in each vendor's own currency (Snov.io in dollars, Derrick in euros). Derrick's lowest price is €0.0016 per credit on SCALE.
| Action | Snov.io credits | Snov.io Starter cost | Derrick credits | Derrick STANDARD cost |
|---|---|---|---|---|
| Email found | 1 | $0.039 | 5 (already verified) | ~€0.01 |
| Email verification alone | 1 | $0.039 | 1 | €0.002 |
| Phone number | 10 or 22 tokens ($0.02 each) | $0.20 or $0.44 | 200 | ~€0.40 |
| LinkedIn automation | n/a | +$69/mo per slot | Not offered | n/a |
Analysis:
Snov.io:
Derrick STANDARD:
Takeaway: for pure email finding at this volume, the two come out in the same range in different currencies. Derrick's case is the model around it: credits that never expire while you stay on a paid plan, emails and phone numbers on one balance, and a web app, Google Sheets sidebar, API and MCP server. Snov.io's case is the sequencer, warm-up and unlimited team seats in the same subscription. Compare Snov.io and its alternatives.
What's included
Quotas:
Limitations:
Best for: product testing and occasional use.
Quotas:
Features: bulk search and verification, unlimited export, API and webhooks, integrations (HubSpot, Pipedrive, Calendly, Zapier, Make).
Limitations: warm-up is limited to 3 inboxes, and LinkedIn automation is not included (+$69/month per slot).
Best for: freelancers, consultants and small teams doing B2B prospecting at moderate volume.
Quotas:
Added features vs Starter:
LinkedIn automation: available as an add-on at $69/month per slot (not included in the base price).
Best for: structured sales teams, lead generation agencies and higher volumes.
Ultra: 100,000 credits and 200,000 recipients per month, with unlimited team seats.
Custom Ultra: quote-based, from 200,000 credits and 400,000 recipients.
Best for: large teams and agencies with high volumes.
The verdict
A renewable free plan: 50 credits and 100 recipients every 30 days, good for testing.
Unlimited team seats: included on every paid plan, Starter too.
Annual discount: 25% off on annual billing.
Credit rollover: available with an annual plan or plan renewal enabled.
Follow-ups are free: only the first contact counts as a recipient.
LinkedIn automation is an add-on: +$69/month per slot.
High cost per credit at the entry: $0.039 on Starter.
Two quotas to watch: credits and recipients.
Phone numbers use a separate token balance rather than credits.
Rollover is conditional: lost if you cancel, and recipients never roll over.
Snov.io works well if:
Snov.io is less suitable if:
For teams that want the data layer only, Derrick offers:
Derrick does not automate LinkedIn invitations or messages. Compare Snov.io and its alternatives.
derrick •
Install the add-on and enrich your lists without leaving your spreadsheet.
Install in Google Sheets →
https://app1.derrick-app.com/mcp Call the same enrichment endpoints straight from your own stack or workflow.
Read the API docs →No credit card · No contract
Switch to Derrick
Derrick is a web app: nothing to install, no credit card, 100 free credits every month.
Sign up on the Derrick web app. Nothing to install, no credit card required: you start with 100 free credits per month.
Upload the CSV you exported from Snov Io, paste LinkedIn URLs, or import from LinkedIn Sales Navigator. The same actions also run in Google Sheets, in Claude (MCP) and via the API.
Pick the column to enrich and the data you need: emails, phone numbers, LinkedIn data, company info, tech stack. Derrick fills the columns, and the email and phone finders only charge for what they find.
Every paid Snov.io plan includes unlimited team seats, so a small team can start on Starter at $39/month (1,000 credits, 5,000 recipients) and move to Pro S at $99/month (5,000 credits, 25,000 recipients) when volume grows. Annual billing takes 25% off.
Total with LinkedIn automation: add $69/month per LinkedIn slot, so Pro S plus one slot is about $168/month.
Yes, the Trial plan is free and renews every 30 days. You get 50 credits and 100 recipients per month, enough to test email finding, verification and basic campaigns. Unlimited export is not included on Trial. For regular use you need a paid plan, starting at $39/month.
Unused credits expire every 30 days, but they can roll over to the next month when you are on an annual plan or have plan renewal enabled. If you cancel, the remaining balance is lost. Recipients reset every 30 days and never roll over.
On Derrick, credits never expire while you stay on a paid plan.
LinkedIn automation is a separate add-on at $69/month per slot ($62/month on annual billing).
Starter with LinkedIn: $39 + $69 = $108/month for 1,000 credits and one slot.
Pro S with LinkedIn: $99 + $69 = $168/month for 5,000 credits and one slot.
Each extra LinkedIn account adds another $69/month. Derrick is a data tool: it does not automate LinkedIn invitations or messages.
Yes. Snov.io finds phone numbers through enrichment tokens, not credits: 10 tokens per number found with Wiza and 22 with Zeliq, at $0.02 per token. Nothing is charged when no number is found. On Derrick, a phone number costs 200 credits (about €0.40 on STANDARD).
The pricing page does not document the rules for changing plan mid-cycle. Contact Snov.io support to confirm how upgrades, downgrades and proration work. Snov.io offers monthly and annual billing, and annual billing is 25% cheaper.
Annual billing takes 25% off the monthly price: Starter $29.25/month instead of $39, Pro S $74.25 instead of $99, Pro M $141.75 instead of $189, Pro L $276.75 instead of $369 and Ultra $553.50 instead of $738.
Snov.io lists an API and MCP access on its plans. On Derrick, the REST API and the MCP server (Claude, ChatGPT) are available from the PLUS plan.
Keep exploring
Comparing options? These are the other multichannel sequencer tools we've torn down at the same depth - real per-credit cost, hidden fees, plan calculators.
Voila Norbert review: 3.7/5. Veteran email finder with a clean UI, 50 free credits then $39/mo (annual). For name-plus-domain lookups, not b
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LaGrowthMachine review: 4.4/5. Multichannel sequences across LinkedIn, email and calls, 14-day free trial then €60/identity/mo (annual). For
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Emelia review 2026: AI cold email outreach platform. Pricing tiers, top features, real pros and cons, and the best alternative for B2B prosp
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Skylead review: 4.0/5. LinkedIn and email sequences with if/else branching, 7-day free trial then $100/mo per seat (annual). For active SDRs
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