Pricing analysis Snov.io pricing in a nutshell: Trial · Starter $39/mo · Pro S $99/mo · Pro M $149/mo. Full tier breakdown, credit costs and hidden fees analysed below. Annual billing saves ~25%.
Snov Io ships 6 tiers. Per-seat pricing combined with a credit system for data lookups - the listed price is rarely the real cost.
Snov.io pricing tiers — verified May 2026 against the vendor and cross-checked with our review data:
| Plan | Price | Best for | Limits / Inclusions |
|---|---|---|---|
| Trial | $0 | Evaluation / testing | 50 credits + 100 recipients · 50 search credits/mo · 100 email recipients/mo |
| Starter | $39/mo ($29.25/mo annual (-25%)) | 1,000 credits = 1K emails found OR verified | 1,000 · 1,000 credits = 1K emails found OR verified · 5,000 email recipients/mo (cold email sending) |
| Pro S | $99/mo ($74.25/mo annual (-25%)) | 5,000 credits/mo (5× Starter) | 5,000 · 5,000 credits/mo (5× Starter) · 25,000 recipients/mo (sweet-spot for cold email scale) |
| Pro M | $149/mo ($111.75/mo annual (-25%)) | 20,000 credits/mo (4× Pro S for 50% more) | 20,000 · 20,000 credits/mo (4× Pro S for 50% more) · Per-credit cost drops to $0.0075 |
| Pro L | $249/mo ($186.75/mo annual (-25%)) | 50,000 credits/mo (2.5× Pro M for 67% more) | 50,000 · 50,000 credits/mo (2.5× Pro M for 67% more) · Per-credit cost $0.0050 |
| Ultra / Custom | Up to $738+/mo | Custom credit pools (50K-1M+/mo) | Variable (custom) · Custom credit pools (50K-1M+/mo) · Custom recipients limits |
Snov Io bills actions in credits with non-equal costs. A 5,000-credit plan does NOT mean 5,000 lookups.
How Snov Io charges per action - the credit table buyers should memorise before signing :
| Action | Credits / cost |
|---|---|
| Email finder | 1 |
| Email verification | 1 |
| LinkedIn enrichment | 1 |
| Email recipient (sequencer) | Counted vs recipient cap |
| LinkedIn automation slot | +$69/mo each (NOT bundled) ⚠️ |
| Email warm-up accounts | 3 (Starter) / Unlimited (Pro+) ✅ |
The ✅ markers are bundled / free. The ⚠️ markers are the line items that compound the bill - watch these closely when sizing your plan.
How Snov Io stacks against Derrick, Hunter, and the other tools we benchmarked.
| Tool | Plan | Credits/mo | Price/mo | $/credit | Rollover | LinkedIn automation included |
|---|---|---|---|---|---|---|
| Snov.io | Starter | 1,000 | $39 | $0.039 | ✅ (during subscription) | ❌ (+$69/mo) |
| Snov.io | Pro S | 5,000 | $99 | $0.020 | ✅ (during subscription) | ❌ (+$69/mo) |
| Derrick | SMALL | 4,000 | $10 | $0.0025 | ✅ Unlimited | ✅ Included |
| Derrick | SMALL+ | 10,000 | $22 | $0.0022 | ✅ Unlimited | ✅ Included |
Observation: Derrick offers a cost per credit 17.7x lower than Snov.io Starter ($0.0022 vs $0.039). Even comparing with Snov.io’s Pro S plan ($0.020/credit), Derrick remains 9.1x cheaper.
To compare precisely, let’s calculate the cost of each typical action:
| Action | Snov.io Credits | Snov Starter Cost | Derrick Credits | Derrick Starter Cost |
|---|---|---|---|---|
| Email finding | 1 | $0.039 | 5 | $0.0125 |
| Email verification | 1 | $0.039 | 1 | $0.0025 |
| LinkedIn enrichment | 1 | $0.039 | 1 | $0.0025 |
| LinkedIn automation | – | +$69/mo | – | Included ($0) |
Analysis:
Snov.io Starter:
Derrick Growth:
Savings: $77/month = $924/year | Derrick is 4.5x cheaper for this workflow.
💡 For a more affordable alternative with unlimited rollover and Google Sheets integration, Derrick offers plans starting at $10/month. Compare options →
Quotas:
Features:
Limitations:
Best for: Product testing, proof of concept, very occasional use.
Quotas:
Added features vs Trial:
Limitations:
Best for: Freelance SDRs, consultants, solopreneurs doing B2B prospecting with moderate volumes.
Quotas:
Added features vs Starter:
LinkedIn automation: Available as add-on at $69/month per slot (not included in base price).
Best for: Structured sales teams (5-20 people), lead generation agencies, companies with high volumes.
Custom quote: Personalized quotas, dedicated support, custom onboarding, guaranteed SLAs.
Best for: Large enterprises, multi-client agencies, specific integration needs.
✅ Viable free plan: 50 credits/month free continuously, ideal for testing
✅ Credit rollover: Credits preserved as long as subscription is active
✅ Attractive annual discount: -25% on annual billing
✅ Unlimited follow-ups to recipients: Follow-ups to the same recipient are free
✅ Email warm-up included: Even on Trial plan (1 slot)
❌ Expensive LinkedIn automation: +$69/month per slot (not included in base price)
❌ High cost per credit: $0.039 (Starter) vs $0.0022 with some competitors
❌ Teamwork only on Pro plans: No collaboration on Starter plan ($39/month)
❌ Complex hybrid model: Credits + Recipients = double quota to monitor
❌ Hidden real cost: Advertised price doesn’t include LinkedIn automation, essential for many teams
Snov.io works well if:
Snov.io is less suitable if:
For teams seeking a more affordable alternative with similar data enrichment features:
Derrick offers:
Compare Snov.io and its alternatives to find the tool that fits your budget and needs.
Article updated May 2026 – Snov.io pricing and features may change. Check their official website for the most current information.
For a small team (3-5 people), the Pro S plan at $99/month is the minimum as it unlocks teamwork features. The Starter plan ($39/month) is limited to individual use.
If your team primarily does email enrichment and verification, alternatives like Derrick offer collaborative plans starting at $22/month with a shared credit pool.
Total Snov.io cost: $99/month + $69/month per LinkedIn slot if automation needed = ~$168/month minimum for a team with LinkedIn automation.
Yes, the Trial plan is free and renewable every 30 days. You get 50 credits/month and 100 recipients/month, allowing you to test core features (email finding, verification, basic campaigns).
However, the Trial plan excludes advanced features like integrations (HubSpot, Pipedrive), bulk search, API, and data export. For professional use, upgrading to the Starter plan ($39/month) is necessary.
Yes and no. Snov.io allows rollover of unused credits as long as your paid subscription is active. If you suspend or cancel your subscription, you lose accumulated credits.
Recipients, however, reset every 30 days and don’t accumulate from one period to the next.
Comparison: Tools like Derrick offer unlimited rollover on all paid plans with no time limit. Your credits remain available indefinitely, even if you change plans (except when downgrading to free plan).
If you use LinkedIn automation, the real cost of Snov.io is significantly higher than advertised prices:
Starter with LinkedIn:
Pro S with LinkedIn:
If you need multiple LinkedIn slots (e.g., 3 LinkedIn accounts for a team), add $69/month × 3 = +$207/month extra.
Alternative: Derrick includes native LinkedIn scraping in all paid plans at no additional cost. No LinkedIn Sales Navigator or add-on needed. For $22/month (SMALL+ plan), you get 10,000 credits + LinkedIn included.
Yes, you can upgrade to a higher plan at any time. Snov.io applies prorated billing for the remaining period.
However, downgrading (switching to a lower plan) is typically only possible at the end of the current billing period. Contact their support to confirm exact terms.
Flexibility: Snov.io offers three billing modes: monthly, 3-month (-5%), and annual (-25%). Quotas renew every 30 days, even on annual billing.
Permanent discounts:
Temporary discounts:
Concrete example: Pro S monthly plan at $99/month drops to $74.25/month on annual billing, saving ~$297/year.
Comparing options? These are the other multichannel sequencer tools we've torn down at the same depth — real per-credit cost, hidden fees, plan calculators.
VoilaNorbert review: Find professional email addresses instantly. Compare pros & cons, features, pricing & alternatives. See if it's right f
See pricing →
Discover our honest review of LaGrowthMachine: explore its key features, pros and cons to decide if it's the right growth tool for your busi
See pricing →
Emelia review 2026: AI cold email outreach platform - pricing tiers, top features, real pros/cons, and which alternative beats it for B2B pr
See pricing →
Skylead Review: Pros, Cons & Expert Analysis | Derrick App
See pricing →Features, accuracy, integrations - everything beyond pricing.
Open the review → Top alternatives10 picks compared by use case : Google Sheets native, Sales Nav export, deliverability, enterprise.
See the ranking → Curated stackOur hand-picked shortlist across categories.
See the curation →
