BetterContact
- Starting price: Free 50 credits · Starter $15/mo
- Free plan: Yes - 50 free credits to test
- Founded: 2022
- HQ: Lyon, France
Updated
BetterContact vs LaGrowthMachine vs Derrick: Which Is Better in 2026?
- Short answer
- BetterContact vs LaGrowthMachine vs Derrick: BetterContact is a waterfall enrichment platform querying 20+ data providers in sequence, LaGrowthMachine is a multichannel outbound sequencing platform (linkedin + email + twitter + calls). Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than BetterContact or LaGrowthMachine) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with BetterContact or LaGrowthMachine for outreach.
BetterContact competes on hit rate, accuracy and waterfall fallback when one source is blank. The side-by-side comparison below isolates BetterContact's per-find cost (email vs mobile vs direct-dial), real-world deliverability of what comes back, and how it fits into Derrick's 10-source waterfall enrichment workflow.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
BetterContact vs LaGrowthMachine vs Derrick at a glance
LaGrowthMachine
- Starting price: €60/identity/mo (Basic, annual)
- Free plan: 14-day free trial (no credit card)
- Founded: 2018
- HQ: Paris, France
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over BetterContact and LaGrowthMachine
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time validation and enrichment, no gaps for outreach teams
Real-time validation and enrichment gaps are a common pain point with BetterContact and LaGrowthMachine, which mainly focus on email discovery or multi-channel automation without comprehensive, up-to-date enrichment across 50+ attributes. Derrick delivers real-time email validation and in-depth enrichment directly within 100% native Google Sheets, eliminating siloed data and post-pipeline handoffs. Teams gain measurable lift: up to 50+ enriched attributes per contact and immediate deliverability signals, reducing wasted outreach by a significant margin. With Derrick, outreach workflows stay gap-free, since validation and enrichment happen in the same workspace your team already uses.
02 Comprehensive data depth with 50+ enrichments per contact
BetterContact and LaGrowthMachine both fall short when teams need multi-field, 50+ enrichment profiles per contact rather than basic email or single-channel data. Derrick delivers comprehensive data depth directly in 100% native Google Sheets, unifying 50+ attributes per contact and company with real-time validation and AI-assisted profiling. This yields tangible efficiency gains and improved targeting, translating to fewer data gaps and faster segmentation, saving an estimated 5-10 hours per month for prospecting teams. For quick workflows, Derrick also supports practical use cases like instant account profiling during list onboarding.
03 Automated Data Quality with Real-Time Cleansing per Contact
Derrick Tackles the data quality trap that BetterContact and LaGrowthMachine leave unaddressed, where contact records drift between campaigns due to stale or incomplete fields. Unlike these tools, Derrick provides automated per-contact cleansing with real-time validation that updates attributes on the fly, ensuring every outreach touches the most accurate data. Teams gain measurable value, saving up to 5-10 hours per month while boosting deliverability and engagement rates with consistently clean records. A practical use case is an ongoing sequence that refrains from sending to out-of-date emails, automatically correcting or dropping them as needed.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where BetterContact, LaGrowthMachine, and Derrick each genuinely win.
What BetterContact does better
- Highest find rates in the category (87-95% emails)
- One subscription replaces five separate tools
- Pay-per-result + GDPR-clean compliance
What LaGrowthMachine does better
- Best-in-class visual sequence builder
- Unified multichannel inbox
- Strong native CRM sync (Ultimate tier)
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| BetterContact | LaGrowthMachine | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free 50 credits · Starter $15/mo | €60/identity/mo (Basic, annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€600/yr | ~€720/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes - 50 free credits to test | 14-day free trial (no credit card) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
BetterContact vs LaGrowthMachine vs Derrick: full feature comparison
| BetterContact | Derrick App | LaGrowthMachine | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✕ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✓ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✓ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 49$/mois | 9€/mois | 60€/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✓ | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✓ | ✓ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Waterfall Email + Phone Enrichment derrick
best value for money
Results first.
Discover Derrick →
Multi-Channel Outbound Sequencing
BetterContact vs LaGrowthMachine vs Derrick pricing breakdown
Waterfall Email + Phone Enrichment BetterContact
Free 50 credits · Starter $15/mo
Best for: Outbound teams who want best-find-rate at one subscription cost
BetterContact offers scalable pricing with a free tier and paid plans starting at an entry price, designed for teams needing reliable email discovery and validation; see full pricing breakdown for all details and tier options.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Multi-Channel Outbound Sequencing LaGrowthMachine
€60/identity/mo (Basic, annual)
Best for: SDR teams running serious multichannel outbound
LaGrowthMachine offers multi-channel outreach with pricing tiers starting at accessible entry points and a free tier where available, plus a comprehensive pricing page with all plan details. See the full pricing breakdown for complete pricing details.
Migration Guide
How to switch from BetterContact to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from BetterContact, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick BetterContact if…
- You specifically need outbound teams who want best-find-rate at one subscription cost
- Highest find rates in the category (87-95% emails)
- One subscription replaces five separate tools
- You're already invested in the BetterContact ecosystem
Pick LaGrowthMachine if…
- You specifically need sdr teams running serious multichannel outbound
- Best-in-class visual sequence builder
- Unified multichannel inbox
- You're already invested in the LaGrowthMachine ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from BetterContact vs LaGrowthMachine
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the main difference between Derrick and BetterContact for outreach?
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Derrick and BetterContact serve different purposes in outreach workflows. BetterContact specializes purely in email finding and verification with high accuracy rates, making it ideal for teams needing reliable email discovery at scale. Derrick, however, provides comprehensive B2B data enrichment directly in Google Sheets with 50+ attributes per contact, real-time email validation, and integrated AI scoring capabilities. While BetterContact excels at email-only validation, Derrick eliminates manual data work and export friction, enriching your entire prospect profile without leaving your spreadsheet, making it more efficient for complete outreach preparation.
Can Derrick replace BetterContact for email verification?
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Derrick can complement BetterContact's email verification by offering native Google Sheets enrichment with real-time email validation, eliminating manual exports and CRM friction. While BetterContact specializes purely in email finding, Derrick delivers 50+ contact and company attributes alongside verification, providing richer prospect profiling. For teams wanting streamlined verification without leaving Sheets, Derrick's integrated approach with rollover credits and no card requirement for free tier offers more flexibility than BetterContact's standalone email tool, especially when data enrichment depth matters alongside validation accuracy.
Derrick vs LaGrowthMachine: which fits your workflow better?
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The choice between Derrick and LaGrowthMachine depends on your primary workflow need. LaGrowthMachine excels at multi-channel outreach automation with sophisticated sequencing and behavioral triggers, making it ideal if campaign execution and volume-based prospecting are your priority. Derrick, however, is built directly into Google Sheets with native AI enrichment, real-time email validation, and 50+ contact attributes-perfect if you need deep data quality and segmentation before launching campaigns. Derrick also rolls over unused credits monthly and requires no LinkedIn Sales Navigator subscription, saving significant costs. For optimal results, many teams use both: Derrick to enrich and validate prospect lists, then LaGrowthMachine to automate outreach at scale.
Which has better pricing, Derrick or BetterContact?
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Based on the available information, Derrick App appears to offer more favorable pricing for many B2B teams due to its flexible credit system, monthly rollovers, and a genuinely free tier with no credit card required. BetterContact, by contrast, markets itself on accuracy and affordable per-seat or usage-based plans, but its pricing emphasis is more about cost-per-contact versus total data enrichment capabilities. If your primary need is cost-efficient, scalable enrichment and outreach without expensive commitments, Derrick’s 100 free credits and tiered plans (4,000 for $9, 10,000 for $20, 25,000 for $47.50, up to 100,000 for $175) plus credits rollovers likely provide better long-term value. Additionally, Derrick’s native Google Sheets integration and absence of CSV exports reduce ongoing operational costs, which can tilt pricing in Derrick’s favor for teams prioritizing efficiency and budget predictability. However, if your focus is pure email discovery and validation with straightforward pricing, BetterContact’s transparent usage-based model may still be attractive; weigh your need for enrichment depth and CRM integration when comparing.
Is there a Derrick vs BetterContact vs LaGrowthMachine comparison guide?
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Yes, Derrick offers a comprehensive comparison with both BetterContact and LaGrowthMachine. BetterContact excels primarily at email verification but lacks broader data enrichment and company intelligence. LaGrowthMachine automates outreach sequences effectively but relies on external data sources for enrichment. Derrick differentiates itself as a 100% native Google Sheets platform combining real-time email validation, 50+ enrichment attributes, integrated AI scoring with Claude and ChatGPT, and monthly rollover credits without requiring a credit card. This makes Derrick ideal for teams seeking complete prospecting workflows directly within their existing spreadsheets, eliminating the need for multiple disconnected tools or complex data migrations.
What are Derrick’s pricing differences versus LaGrowthMachine and BetterContact?
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Derrick’s pricing differs from LaGrowthMachine and BetterContact in several practical ways. Derrick uses a credits-based structure with tiers: Free 100 credits, Small 4000 for 9€, Medium 10000 for 20€, Large 25000 for 47.50€, and XL 100000 for 175€, with credits rolling over monthly and no credit card required for the free tier. BetterContact emphasizes email discovery and verification with separate plan pricing and is positioned as a standalone tool rather than a full enrichment platform, while LaGrowthMachine focuses on multi-channel outreach automation with its own pricing plans for campaign automation. Derrick stands out by offering 100% native Google Sheets integration, extensive enrichment (50+ attributes), real-time email validation, AI scoring/segmentation, and broad integrations via Zapier/Make/n8n, all without API or platform-level lock-in, which can translate to lower total cost of ownership for teams who mainly need scalable enrichment and outreach within Sheets.
One-on-one
BetterContact vs Derrick - solo duel
Drop the third-party context and see how BetterContact compares to Derrick alone.
Open the head-to-head → One-on-oneLaGrowthMachine vs Derrick - solo duel
Drop the third-party context and see how LaGrowthMachine compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
