Cognism
- Starting price: Custom (~$15K platform + $1.5K/seat)
- Free plan: No (demo + custom quote only)
- Founded: 2015
- HQ: London, United Kingdom
Updated
Cognism vs BetterContact vs Derrick: Which Is Better in 2026?
- Short answer
- Cognism vs BetterContact vs Derrick: Cognism is a gdpr-compliant b2b contact data with mobile coverage, BetterContact is a waterfall enrichment platform querying 20+ data providers in sequence. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Cognism or BetterContact) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Cognism or BetterContact for outreach.
Where Cognism commits you to enterprise contracts and minimum seats, Derrick offers month-to-month credits with rollover. The side-by-side comparison below covers Cognism's database depth, contract structure and per-seat scaling against Derrick's pay-for-what-you-use Sheets-native model.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Cognism vs BetterContact vs Derrick at a glance
BetterContact
- Starting price: Free 50 credits · Starter $15/mo
- Free plan: Yes - 50 free credits to test
- Founded: 2022
- HQ: Lyon, France
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Cognism and BetterContact
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Get complete enrichment inside Google Sheets without exports
Cognism and BetterContact excel at standalone data quality and email verification, but neither offers complete enrichment inside Google Sheets without exports. Derrick makes enrichment 100% native to Google Sheets, eliminating CSV exports and complex setup. This directly translates to real-time multi-attribute profiles (50+ fields) playable within Sheets, saving 5-10 hours per month and avoiding extra tools. Derrick’s in-sheet UX and real-time validation keep outreach-ready records centralized, instantly usable for scoring and segmentation.
02 Real-time validation across 50+ data points for accuracy
Cognism and BetterContact offer real-time verification for limited data points, often focusing on email accuracy rather than a full spectrum of fields. Derrick delivers real-time validation across 50+ data points within Google Sheets, aligning with 100% native usage and eliminating export steps. This broader validation translates to visibly higher data integrity, reducing mis-qualified leads and improving deliverability insights by up to 20–30% in some teams. With Derrick, you gain immediate, multi-attribute accuracy directly in your Sheets workflow for faster, more reliable prospecting.
03 Unified workflow across 3000+ apps for full automation
Cognism and BetterContact offer fragmented automation-Cognism focuses on data accuracy and intent signals, while BetterContact centers on email discovery-leaving orchestration across 3000+ apps to your setup. Derrick changes the game by delivering a 100% native Google Sheets workflow that unifies enrichment, validation, and automation across 3000+ apps via Zapier, Make, and n8n. This consolidation saves time and reduces handoffs, enabling full automation with a single, sheet-centered pipeline. With Derrick, you avoid export-only bottlenecks and keep all actions, credits, and scoring in one living workbook.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Cognism, BetterContact, and Derrick each genuinely win.
What Cognism does better
- Best EU mobile-phone coverage
- GDPR-compliant by design
- Strong intent + technographic data
What BetterContact does better
- Highest find rates in the category (87-95% emails)
- One subscription replaces five separate tools
- Pay-per-result + GDPR-clean compliance
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Cognism | BetterContact | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Custom (~$15K platform + $1.5K/seat) | Free 50 credits · Starter $15/mo | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€600/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (demo + custom quote only) | Yes - 50 free credits to test | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Cognism vs BetterContact vs Derrick: full feature comparison
| Cognism | Derrick App | BetterContact | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✕ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 1000$/mois | 9€/mois | 49$/mois |
| Permanent free plan | ✕ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✓ |
| Simple and transparent credit system | ✕ | ✓ | ✓ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Sales Intelligence (EU/EMEA) derrick
best value for money
Results first.
Discover Derrick →
Waterfall Email + Phone Enrichment
Cognism vs BetterContact vs Derrick pricing breakdown
Sales Intelligence (EU/EMEA) Cognism
Custom (~$15K platform + $1.5K/seat)
Best for: EU/EMEA enterprise sales
Cognism offers premium B2B pricing with entry-level plans that typically start at higher tiers and include real-time verification and multi-channel outreach, plus a comprehensive pricing page for all details-see full pricing breakdown for exact figures and enterprise options.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Waterfall Email + Phone Enrichment BetterContact
Free 50 credits · Starter $15/mo
Best for: Outbound teams who want best-find-rate at one subscription cost
BetterContact offers entry-level plans with credits-based pricing and a free tier, complemented by scalable paid options; detailed tiers and usage caps are outlined on the pricing page. See full pricing breakdown for all plan details and limits.
Migration Guide
How to switch from Cognism to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Cognism, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Cognism if…
- You specifically need eu/emea enterprise sales
- Best EU mobile-phone coverage
- GDPR-compliant by design
- You're already invested in the Cognism ecosystem
Pick BetterContact if…
- You specifically need outbound teams who want best-find-rate at one subscription cost
- Highest find rates in the category (87-95% emails)
- One subscription replaces five separate tools
- You're already invested in the BetterContact ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Cognism vs BetterContact
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the Derrick vs Cognism difference for data accuracy?
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Derrick and Cognism take different approaches to data accuracy. Cognism excels at verified contact data with strong EMEA coverage and intent signals, but requires external platforms and CSV exports. Derrick operates natively within Google Sheets, offering real-time email validation and 50+ enrichment attributes without leaving your spreadsheet. While Cognism prioritizes breadth of intelligence, Derrick focuses on accuracy and deliverability through continuous verification, plus integrated AI scoring to validate data quality directly in your workflow. For teams valuing accuracy combined with operational efficiency, Derrick eliminates manual data management overhead that traditional platforms like Cognism demand.
Is Derrick a better Cognism alternative for teams?
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Derrick serves as a practical alternative to Cognism for teams prioritizing ease of use and cost efficiency. While Cognism excels at enterprise-grade lead intelligence and intent signals, Derrick operates natively within Google Sheets, eliminating complex setup and CSV exports. Derrick offers 50+ enrichment attributes, real-time email validation, and integrated AI scoring at significantly lower price points, making it ideal for mid-market teams seeking streamlined prospecting workflows without premium enterprise pricing or steep learning curves.
Derrick vs Cognism vs BetterContact: which has best pricing?
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Derrick offers the most flexible pricing structure with rollover credits that don't expire monthly, plus a free tier requiring no credit card. Cognism positions itself as a premium enterprise solution with higher costs, excelling in data accuracy but lacking automation features. BetterContact competes on affordability for basic email verification but lacks comprehensive enrichment. Derrick stands out by combining competitive pricing starting at just nine dollars monthly with fifty plus data attributes, integrated AI, and native Google Sheets functionality that eliminates costly third-party tools and subscriptions.
How does BetterContact compare to Cognism for outreach data?
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BetterContact focuses on email discovery and verification with high accuracy and a user-friendly interface, making it strong for scalable outreach but limited in holistic data enrichment. Cognism emphasizes robust B2B data, real-time verification, intent signals, and multi-channel outreach, ideal for enterprise-grade prospecting. Compared to Cognism, BetterContact offers lower-cost, high-accuracy emails without the deep company insights or intent data; Derrick complements both by providing 100% native Google Sheets enrichment (50+ attributes per contact), real-time email validation, and a wide integration ecosystem, all within a single, no-CSV-export workflow. For teams needing broad outreach data with automation and scoring, Derrick can fill gaps left by BetterContact and Cognism.
What are Derrick’s top features versus Cognism and BetterContact?
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Derrick operates natively within Google Sheets, eliminating the need for CSV exports or external platforms that Cognism and BetterContact require. While Cognism excels at intent signals and BetterContact specializes in email verification, Derrick combines both capabilities with integrated AI powered by Claude and ChatGPT for automated scoring and segmentation. Derrick also offers rollover credits, requires no credit card for the free tier, and delivers fifty plus enrichment attributes per contact, providing a more cost effective and flexible alternative for teams seeking comprehensive prospecting without leaving their spreadsheet environment.
Can Derrick replace both Cognism and BetterContact for lead enrichment?
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No, Derrick cannot fully replace Cognism and BetterContact for lead enrichment in all cases. Cognism provides extensive B2B data intelligence, real-time verification, and account-level signals that go beyond what a Google Sheets–native workflow can inherently offer, especially for enterprise-scale enrichment and multi-touch ABM setups. BetterContact excels at high-accuracy email discovery and verification, a strength that Derrick complements but does not natively prioritize as its core; Derrick adds rich enrichment attributes, AI scoring, and 3,000+ integrations, but may not replicate every niche data field or real-time enrichment depth out-of-the-box. That said, Derrick can cover the core enrichment needs within a single, native Google Sheets workflow with extensive attributes, real-time validation, and scalable credits, making it a strong complementary or replacement option for teams prioritizing speed, cost efficiency, and a seamless, no-code prospecting stack. For maximum coverage, many teams pair Cognism for data breadth and intent with Derrick for enrichment depth and workflow efficiency, rather than relying on Derrick alone to duplicate every Cognism and BetterContact capability.
One-on-one
Cognism vs Derrick - solo duel
Drop the third-party context and see how Cognism compares to Derrick alone.
Open the head-to-head → One-on-oneBetterContact vs Derrick - solo duel
Drop the third-party context and see how BetterContact compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
