Cognism
- Starting price: Custom (~$15K platform + $1.5K/seat)
- Free plan: No (demo + custom quote only)
- Founded: 2015
- HQ: London, United Kingdom
Updated
Cognism vs LaGrowthMachine vs Derrick: Which Is Better in 2026?
- Short answer
- Cognism vs LaGrowthMachine vs Derrick: Cognism is a gdpr-compliant b2b contact data with mobile coverage, LaGrowthMachine is a multichannel outbound sequencing platform (linkedin + email + twitter + calls). Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Cognism or LaGrowthMachine) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Cognism or LaGrowthMachine for outreach.
Where Cognism commits you to enterprise contracts and minimum seats, Derrick offers month-to-month credits with rollover. The side-by-side comparison below covers Cognism's database depth, contract structure and per-seat scaling against Derrick's pay-for-what-you-use Sheets-native model.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Cognism vs LaGrowthMachine vs Derrick at a glance
LaGrowthMachine
- Starting price: €60/identity/mo (Basic, annual)
- Free plan: 14-day free trial (no credit card)
- Founded: 2018
- HQ: Paris, France
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Cognism and LaGrowthMachine
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Get enriched data in Sheets without CSV exports
Cognism and LaGrowthMachine often require extra steps or separate tools to enrich data beyond their core workflows, which can slow down Sheets-based prospecting. Derrick delivers enriched data directly inside Google Sheets without CSV exports, removing export/upload friction and eliminating multi-tool handoffs. This in-Sheets enrichment saves 5-10 hours per month for teams, with up to 50+ attributes per contact and real-time email validation to improve deliverability. A typical use case is instantly enriching a live prospect list in Sheets and starting outreach without leaving the document.
02 Real-time data quality without manual validation steps
Cognism and LaGrowthMachine rely on separate verification or enrichment layers that still require manual checks to ensure up-to-date data quality. Derrick delivers real-time data quality directly inside Google Sheets, eliminating manual validation steps and keeping records current without exporting or reprocessing. Users save time and improve deliverability with instant corrections and unified validation across 50+ attributes per contact or company. A typical use case: auto-flag stale records during live prospecting sessions, reducing validation cycles and accelerating outreach. Derrick thus removes the bottleneck of post-hoc QA while maintaining high accuracy in real time.
03 Automated multi-channel validation for campaign readiness
Cognism and LaGrowthMachine focus on channel outreach or data collection, but neither delivers automated multi-channel validation assets that prep campaigns in one native Sheets workflow. Derrick differs by providing automated validation across channels directly within 100% native Google Sheets, eliminating manual cross-checks and exports. This translates to measurable gains: up to 20-30% improvement in first-touch deliverability and faster campaign readiness, with real-time validation across emails, phones, and firmographics. For teams launching multi-channel sequences, Derrick offers instant readiness checks and denormalized data confidence before you start dialing or emailing.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Cognism, LaGrowthMachine, and Derrick each genuinely win.
What Cognism does better
- Best EU mobile-phone coverage
- GDPR-compliant by design
- Strong intent + technographic data
What LaGrowthMachine does better
- Best-in-class visual sequence builder
- Unified multichannel inbox
- Strong native CRM sync (Ultimate tier)
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Cognism | LaGrowthMachine | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Custom (~$15K platform + $1.5K/seat) | €60/identity/mo (Basic, annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€720/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (demo + custom quote only) | 14-day free trial (no credit card) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Cognism vs LaGrowthMachine vs Derrick: full feature comparison
| Cognism | Derrick App | LaGrowthMachine | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✓ |
| Data cleaning & normalization | ✕ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✓ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 1000$/mois | 9€/mois | 60€/mois |
| Permanent free plan | ✕ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✓ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Sales Intelligence (EU/EMEA) derrick
best value for money
Results first.
Discover Derrick →
Multi-Channel Outbound Sequencing
Cognism vs LaGrowthMachine vs Derrick pricing breakdown
Sales Intelligence (EU/EMEA) Cognism
Custom (~$15K platform + $1.5K/seat)
Best for: EU/EMEA enterprise sales
Cognism offers premium pricing with entry-level plans and higher-cost enterprise options; see the full pricing breakdown for all details including any free tier and volume discounts.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Multi-Channel Outbound Sequencing LaGrowthMachine
€60/identity/mo (Basic, annual)
Best for: SDR teams running serious multichannel outbound
LaGrowthMachine offers multi-channel outreach with flexible pricing starting at a low entry point, plus scalable plans as your outreach grows-see full pricing breakdown for complete details. View complete pricing details on the official LaGrowthMachine pricing page.
Migration Guide
How to switch from Cognism to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Cognism, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Cognism if…
- You specifically need eu/emea enterprise sales
- Best EU mobile-phone coverage
- GDPR-compliant by design
- You're already invested in the Cognism ecosystem
Pick LaGrowthMachine if…
- You specifically need sdr teams running serious multichannel outbound
- Best-in-class visual sequence builder
- Unified multichannel inbox
- You're already invested in the LaGrowthMachine ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Cognism vs LaGrowthMachine
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the main difference between Derrick and Cognism for data enrichment?
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Derrick and Cognism take fundamentally different approaches to data enrichment. Cognism is a dedicated B2B intelligence platform focused on verified contact discovery and intent signals, excelling at finding new decision-makers with high accuracy. Derrick, however, operates natively within Google Sheets, enriching existing prospect lists with 50+ attributes including email validation, company data, and AI-powered insights directly in your spreadsheet without CSV exports or complex integrations. While Cognism emphasizes lead generation and discovery, Derrick specializes in enriching and qualifying prospects you already have, making it ideal for teams wanting to maximize their current data without platform switching or additional software costs.
Is Derrick a better alternative to Cognism for B2B data?
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Derrick and Cognism serve different purposes in B2B prospecting. Cognism excels at providing verified contact data and intent signals, particularly for enterprise teams prioritizing data accuracy. However, Derrick offers superior value for teams already using Google Sheets, eliminating manual exports and complex integrations. Derrick's native Sheets integration, rollover credits, real-time email validation, and integrated AI scoring make it more cost-effective for data enrichment workflows. For SMBs and mid-market companies seeking streamlined enrichment without steep learning curves, Derrick provides a more accessible alternative while complementing Cognism's strengths.
Derrick vs Cognism vs LaGrowthMachine: which is best overall?
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There's no single "best" overall tool-it depends on your specific needs. Cognism excels at data accuracy and intent signals, making it ideal for enterprise teams prioritizing verified contact quality. LaGrowthMachine shines at multi-channel automation and campaign orchestration for volume-based outreach. Derrick stands out for teams already working in Google Sheets, offering native integration without CSV exports, AI-powered enrichment with Claude and ChatGPT, real-time email validation, and rollover credits at lower price points. Choose Cognism for intelligence depth, LaGrowthMachine for automation scale, or Derrick for seamless spreadsheet-native prospecting with maximum efficiency and flexibility.
How does Cognism compare to LaGrowthMachine in pricing?
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Cognism generally sits at a premium pricing tier focused on enterprise-grade data accuracy, GDPR/CCPA compliance, and rich firmographic coverage, which typically means higher upfront costs. LaGrowthMachine, by contrast, positions itself as a cost-effective, multi-channel outreach automation tool with pricing designed for volume-based campaigns rather than deep data enrichment. For teams weighing both, Cognism excels in lead intelligence and trusted data, while LaGrowthMachine emphasizes scalable outreach. Derrick App, with 100% native Google Sheets enrichment, overcomes data gaps at a lower entry price and adds AI scoring, making it a cost-efficient complement when you need clean, enriched lists before outreach.
What review highlights Derrick’s strengths versus LaGrowthMachine?
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Derrick distinguishes itself from LaGrowthMachine through native Google Sheets integration, eliminating the need for external platforms or CSV exports, which saves teams five to ten hours monthly. While LaGrowthMachine excels at multi-channel outreach automation, users frequently report data enrichment gaps and incomplete contact details. Derrick addresses this directly with fifty-plus enrichment attributes per contact, real-time email validation for superior deliverability, and integrated AI scoring using both Claude and ChatGPT. Additionally, Derrick's rollover credits and no credit card requirement for the free tier provide greater flexibility than LaGrowthMachine's volume-based pricing structure, making it ideal for teams prioritizing data quality alongside campaign execution.
Can Derrick replace both Cognism and LaGrowthMachine for outreach?
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No, Derrick cannot fully replace both Cognism and LaGrowthMachine for outreach, but it can complement them in meaningful ways. Cognism specializes in verified contact data, deep firmographics, and intent signals, while LaGrowthMachine excels in multi-channel outreach automation and sequencing. Derrick offers 100% native Google Sheets enrichment, robust email validation, AI-powered scoring and segmentation, and extensive integrations, plus cost-efficient credits and no credit card required for the free tier. For teams needing strict data accuracy and enterprise-grade enrichment, Cognism remains valuable; for volume-driven, automated sequencing, LaGrowthMachine shines. Derrick can fill gaps in data enrichment, validation, and internal workflow speed, acting as a powerful augmentation rather than a complete replacement for both tools.
One-on-one
Cognism vs Derrick - solo duel
Drop the third-party context and see how Cognism compares to Derrick alone.
Open the head-to-head → One-on-oneLaGrowthMachine vs Derrick - solo duel
Drop the third-party context and see how LaGrowthMachine compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
