TL;DR – Wiza Pricing
- Free Plan: 20 emails + 5 phones/month / $0
- Starter Plan: 100 emails + 100 phones/month / $49
- Email Plan (monthly): 500 emails/month / $99
- Email + Phone Plan (monthly): 500 emails + 500 phones/month / $199
- Team Plan: Unlimited emails + phones / starting at $399/month (3+ users)
- Model: Email/phone credits with monthly quotas
- Key features: No credit rollover, requires LinkedIn Sales Navigator ($79-149/month additional cost), overages at $0.15/email and $0.35/phone
💡 Wiza costs up to $0.198/email (Email monthly plan). Derrick offers email finding at $0.010 with unlimited credit rollover. Try free →
What is Wiza?
Wiza is a B2B data enrichment platform that integrates directly with LinkedIn Sales Navigator via a Chrome extension. The tool enables sales teams to extract verified emails and phone numbers from LinkedIn searches, then export this data to CRMs or CSV files.
Pay-per-lead vs flat credit pool
+$0.15 per extra lead · no phone numbers
email credits/mo
+$0.15/lead after that · no phone numbers
credits/month
email + phone + LinkedIn · roll over
$29/mo saved
Unlike autonomous enrichment platforms, Wiza functions as a layer on top of LinkedIn Sales Navigator. This dependency represents a significant additional cost: $79-149/month for Sales Navigator, on top of your Wiza subscription.
Wiza Pricing Plans
Wiza offers two distinct pricing structures: monthly plans with quotas and annual plans with unlimited access (for Email and Email + Phone plans).
Monthly Plans Breakdown
| Plan | Emails/month | Phones/month | Price/month | Overages |
|---|---|---|---|---|
| Free | 20 | 5 | $0 | – |
| Starter | 100 | 100 | $49 | $0.15/email, $0.35/phone |
| 500 | 0 ($0.35/phone) | $99 | $0.15/email | |
| Email + Phone | 500 | 500 | $199 | $0.15/email, $0.35/phone |
Annual Plans Breakdown (Unlimited)
| Plan | Emails | Phones | Price/month (billed annually) | Annual total |
|---|---|---|---|---|
| ♾️ Unlimited | $0.35/phone | $83 | $990 | |
| Email + Phone | ♾️ Unlimited | ♾️ Unlimited | $166 | $1,990 |
Team Plan: Starting at $399/month (billed annually) for 3+ users with unlimited emails + phones, advanced CRM integrations, and dedicated success manager.
Plan Descriptions
Free Plan: Ideal for testing Wiza before committing. With 20 emails and 5 phones per month, this plan validates data quality but remains very limited for regular prospecting.
Starter Plan: Designed for freelancers or small teams with light prospecting. 100 enriched contacts per month suffice for targeted campaigns, but cost per action increases rapidly if you exceed quotas.
Email Plan (monthly): 500 emails/month for $99, which translates to $0.198/email. This plan suits teams focused solely on email outreach, but overages at $0.15/email can inflate bills at month-end.
Email + Phone Plan (monthly): The most popular monthly plan according to user feedback. 500 emails + 500 phones for $199, approximately $0.199/complete contact. Cold calling teams appreciate the immediate availability of verified numbers.
Unlimited Annual Plans: Unlimited access eliminates quota stress but requires 12-month financial commitment. The Email + Phone plan at $1,990/year represents a substantial investment for smaller organizations.
How Wiza Pricing Works
Understanding Wiza’s Credit System
Unlike platforms selling “generic credits” (1 credit = 1 enrichment), Wiza clearly distinguishes between emails and phones. Each plan allocates separate quotas for each data type.
Concrete example: With the Starter plan ($49/month), you get 100 emails AND 100 phones. If you enrich 100 leads with email + phone, you consume your full quota. If you exceed, each extra email costs $0.15 and each extra phone costs $0.35.
Credit Expiration Policy
Critical point: Wiza credits expire at the end of each billing period. According to official documentation: “Remaining credits do not roll over to the next month or year.”
This absence of rollover contrasts sharply with alternatives like Derrick, which preserves your unused credits month-over-month on all paid plans, allowing you to accumulate a buffer for activity spikes.
LinkedIn Sales Navigator Dependency
Wiza requires an active LinkedIn Sales Navigator subscription to function. According to consulted sources (FullEnrich article, October 2026), Sales Navigator costs between $79-149/month depending on your plan (Core or Advanced).
Real total cost calculation for Starter plan:
- Wiza Starter: $49/month
- LinkedIn Sales Navigator Core: $79/month minimum
- Total cost: $128/month
Derrick functions autonomously, without requiring a LinkedIn Sales Navigator subscription to enrich B2B data from LinkedIn.
Overages and Hidden Costs
Wiza’s monthly plans charge overages:
- Additional email: $0.15 (after quota exhaustion)
- Additional phone: $0.35 (after quota exhaustion)
According to user feedback on G2 and Reddit, these overages can surprise at month-end for teams who underestimate their actual needs. One user testifies on G2: “Six months later, Jake’s team blew past the included credits, incurred unexpected overage fees, and had to upgrade to an ‘unlimited’ plan mid-year.”
Cost per Action Comparison: Wiza vs Alternatives
Email Cost Comparison Table
| Tool | Plan | Emails/month | Price/month | Rollover | |
|---|---|---|---|---|---|
| Wiza | Email (monthly) | 500 | $99 | $0.198 | ❌ |
| Wiza | Starter | 100 | $49 | $0.490 | ❌ |
| Derrick | SMALL | 4,000 (credits) | $9.50 | 0.012 | ✅ |
| Derrick | SMALL+ | 10,000 (credits) | $21 | 0.010 | ✅ |
Note: Derrick consumes 5 credits per email found. Calculation: (5 credits × $0.0024) = $0.012/email (SMALL plan).
Phone Cost Comparison Table
| Tool | Plan | Phones/month | Price/month | $/phone | Rollover |
|---|---|---|---|---|---|
| Wiza | Email + Phone | 500 | $199 | $0.398 | ❌ |
| Wiza | Starter | 100 | $49 | $0.490 | ❌ |
| Derrick | SMALL | 26 (4,000 credits / 150) | $9.50 | $0.356 | ✅ |
| Derrick | SMALL+ | 66 (10,000 credits / 150) | $21 | $0.315 | ✅ |
Note: Derrick consumes 150 credits per phone found. Calculation: (150 credits × $0.0024) = $0.356/phone (SMALL plan).
Potential Savings Analysis
For email finding: Derrick is 16-49x cheaper than Wiza depending on the plan. A freelancer enriching 1,000 emails/month will pay approximately $10 with Derrick SMALL+ (1,000 emails × 5 credits × $0.002) versus $198 with Wiza Email monthly.
For phone finding: Both tools are competitive. Wiza charges $0.398/phone (Email + Phone monthly plan), Derrick $0.315/phone (SMALL+ plan). Derrick maintains a slight pricing advantage even with 150 credits consumption per number.
Critical point: Derrick credits roll over month-over-month (paid plans). If you prospect 500 contacts one month and 2,000 the next, Derrick adapts. With Wiza, you lose unused credits every month.
What’s Included in Each Wiza Plan
Features Common to All Paid Plans
- Chrome extension for LinkedIn Sales Navigator
- Real-time email verification
- CSV export
- Basic CRM integrations (Salesforce, HubSpot, Outreach, Pipedrive)
- Team analytics (starting from Starter plan)
Premium Plan Exclusive Features
Team Plan ($399/month+):
- API access for automation
- Wiza Prospecting Platform (advanced dashboard)
- Advanced Fields (additional enriched data)
- CSV Import (upload existing lists)
- Dedicated Success Manager
- SSO via Okta
Important Limitations
- No credit rollover: Your monthly quotas systematically expire
- Sales Navigator dependency: Impossible to use Wiza without an active LinkedIn subscription
- Limited exports: Unlimited annual plans include a fair use clause (30,000 exports/year maximum)
- Variable post-sale support: Multiple users on Capterra and G2 report difficulties with support after subscription, particularly regarding cancellations and automatic renewals
Wiza vs Alternatives for B2B Prospecting
When to Choose Wiza?
Wiza excels in these scenarios:
- Your prospecting relies 100% on LinkedIn Sales Navigator
- You value native Chrome + Sales Nav integration
- You have predictable and consistent volumes (Unlimited plans)
- Your budget absorbs the cumulative Wiza + Sales Navigator cost ($150-250/month minimum)
When to Choose Derrick as an Alternative?
Derrick stands out for:
- Optimized budget: No Sales Navigator needed (save $79-149/month)
- Credit rollover: Your credits accumulate, no pressure on monthly quotas
- Lower cost per action: 16x cheaper for email finding ($0.010 vs $0.198)
- Workflow flexibility: Works natively in Google Sheets, zero manual export
- Accessible plans: Starting at $9.50/month (vs $49 for Wiza Starter)
Concrete example: A startup enriching 2,000 emails/month:
- Wiza Email (monthly): $99/month (500 quota) + overages = $99 + (1,500 emails × $0.15) = $99 + $225 = $324/month
- Derrick SMALL+: $21/month (10,000 credits) = 2,000 emails × 5 credits = $21/month
→ Save $303/month, or $3,636/year with Derrick.
FAQ – Wiza Pricing Questions
How much does Wiza cost for a small team?
The Starter plan at $49/month suits a single person or duo with light prospecting (100 emails + 100 phones/month). Add $79-149/month for LinkedIn Sales Navigator, for a total of $128-198/month.
For a 3-5 person team with intensive prospecting, the Team plan starting at $399/month (billed annually) becomes necessary. Budget a minimum of $5,000-7,000/year.
Does Wiza have a free plan?
Yes, Wiza offers a permanent Free plan with 20 emails and 5 phones per month. This plan allows testing data quality and Sales Navigator integration but remains insufficient for regular prospecting.
No credit card is required to activate the free plan, facilitating initial platform testing.
Do Wiza credits expire?
Yes, unlike certain alternatives, Wiza credits expire at the end of each billing period. Official documentation states: “Remaining credits do not roll over to the next month or year.”
This policy can generate waste for teams with fluctuating volumes. If you prospect 200 contacts one month but only use 50 contacts the next month, the remaining 450 credits are lost.
Derrick preserves your unused credits month-over-month (paid plans), eliminating this expiration problem.
Can you use Wiza without LinkedIn Sales Navigator?
No, Wiza absolutely requires an active LinkedIn Sales Navigator subscription to function. The tool installs as a Chrome extension and extracts data directly from your Sales Navigator searches.
This dependency represents an additional cost of $79-149/month depending on your Sales Navigator plan (Core or Advanced). The real total cost of your Wiza stack therefore includes both subscriptions.
Derrick functions autonomously, without requiring Sales Navigator to enrich B2B data from LinkedIn.
Which Wiza plan should I choose based on my prospecting volume?
Less than 100 contacts/month: Starter plan ($49/month) suffices, but watch for overages if you exceed.
100-500 contacts/month: Email plan ($99/month monthly) or Email annual ($83/month) for unlimited email.
500-2,000 contacts/month: Email + Phone annual plan ($166/month) to avoid overages.
2,000+ contacts/month: Team plan ($399/month+) required, or consider alternatives like Derrick offering scalable plans with rollover (save 70-85%).
Does Wiza charge hidden fees?
Several costs can surprise new users:
- Mandatory LinkedIn Sales Navigator: +$79-149/month (often forgotten in initial budget)
- Overages on monthly plans: $0.15/email and $0.35/phone beyond quota
- Automatic renewals: Users report on G2 difficulties canceling, with charges even after stopping usage
- Annual export limits: Unlimited plans include a fair use clause (30,000 exports/year maximum)
Read terms and conditions carefully and set quota alerts to avoid surprise billings.
What’s the difference between Wiza’s monthly and annual plans?
Monthly plans:
- Monthly commitment (maximum flexibility)
- Fixed quotas (100, 500 contacts depending on plan)
- Charged overages if exceeded ($0.15/email, $0.35/phone)
- Higher unit price ($49-199/month)
Annual plans (Unlimited):
- Annual commitment (one-time payment: $990 or $1,990)
- Unlimited access to emails and/or phones
- No overages (except fair use clause: 30K exports/year)
- Reduced equivalent monthly price ($83-166/month)
- Difficult refund if situation changes
The choice depends on your predictability. If your volumes fluctuate significantly or you’re testing Wiza for the first time, prefer monthly. If you prospect massively and stably, annual optimizes unit cost.
Conclusion: Is Wiza Worth the Price?
Wiza offers seamless LinkedIn Sales Navigator integration and real-time verified data, explaining its popularity among B2B prospecting teams. The platform excels in its niche: quickly extracting contacts from Sales Navigator with a high verification rate.
Strengths:
- Intuitive interface and powerful Chrome extension
- Real-time email verification (reduced bounces)
- Native CRM integrations (Salesforce, HubSpot, Outreach)
- Unlimited plans to eliminate quota stress (annual commitment)
Pricing limitations:
- High cumulative cost: Wiza + Sales Navigator = $128-298/month minimum
- No credit rollover on monthly plans (loss of unused quotas)
- Cost per action up to 16-49x higher than alternatives for email finding
- Quick overages on monthly plans ($0.15/extra email)
Recommended alternative: Derrick offers 16x lower cost per action ($0.010 vs $0.198 for email finding), functions without Sales Navigator (save $79-149/month), and preserves your credits month-over-month. The best email finding tools now include autonomous solutions that don’t depend on LinkedIn.
For a small team or startup, Wiza investment can represent $2,000-4,000/year. With Derrick, this budget drops to $114-252/year (SMALL/SMALL+ plans), while offering more flexibility and competitive phone enrichment capabilities.
Try Derrick free (200 credits, no credit card) to compare data quality and cost-per-action before committing to a $990-1,990 annual Wiza subscription.
Pricing verified December 2026 on wiza.co/pricing. Prices subject to change. USD → EUR conversions based on average exchange rate (~$1 = €0.95).
Jonathan Maurin
