In B2B, finding the right prospects and reaching out to them is often time-consuming. Every sales rep spends hours sorting profiles, searching for emails, and organizing their pipeline. LinkedIn Sales Navigator, combined with Derrick App, turns this tedious task into a fast, automated, and accurate process.
How LinkedIn Sales Navigator Will Radically Transform Your Prospecting ?
LinkedIn Sales Navigator is not just a premium subscription: it’s a tool designed to put the most qualified prospects directly on your radar and optimize every step of your prospecting process. Unlike a regular LinkedIn search, which can quickly become random and time-consuming, Sales Navigator offers features that enable smart targeting and relevant interaction with your prospects.
Ultra-Precise Advanced Search: Find Your Prospects in One Click
Sales Navigator’s advanced search is its greatest strength. With over 30 filters, you can combine multiple criteria to select only the most relevant prospects. Among the most commonly used filters:
• Function or exact title: Marketing Director, HR Manager, Innovation Lead, etc. This allows you to reach decision-makers directly, without going through intermediaries.
• Industry and company size: Target businesses that match your ideal persona, such as SaaS SMEs or large industrial enterprises.
• Geographic location: Useful for local or regional prospecting.
• Seniority in role: Identifying new entrants in a position is strategic since they are often more receptive to external solutions.
• Recent LinkedIn activity: Filter prospects who have posted, commented, or shared content within the last 30 days. This helps identify who is active and potentially engaged.
• LinkedIn groups and shared experiences: Find prospects who attended the same schools, worked in the same companies, or belong to the same groups. This provides a natural personalization and connection lever.
💡 Tip: Combine the filters “new position” + “recent activity” to target decision-makers most open to a first contact. Statistically, these profiles generate up to 30% more responses to your InMail messages.
Dynamic Lists: A Self-Updating Pipeline
Unlike a simple spreadsheet, Sales Navigator’s prospect lists are dynamic:
• Whenever a new profile matches your saved search criteria, it is automatically added to your list.
• Profiles that leave their job or change roles are flagged and moved to the appropriate list, keeping you up to date effortlessly.
• You can segment your lists by company type, function, or priority level, creating a living pipeline ready to be used by your sales teams.
This feature eliminates the need to redo searches every week and ensures you never miss a potential prospect.
Personalized Alerts: Be the First to Act
Sales Navigator lets you create custom alerts:
• Notification when a prospect changes jobs or leaves their company.
• Alert when a prospect posts, comments, or interacts with content relevant to your industry.
• Monitor engagement around your brand: who visited your company page, followed your posts, or mentioned your products.
These alerts allow you to reach out at the right moment, greatly increasing your chances of conversion. In B2B marketing, timing is crucial — a message sent right after a job change or recent post has a much higher response rate.
InMails: Contact Decision-Makers Directly
With a regular LinkedIn account, you can only contact your direct connections. Sales Navigator changes that with InMails:
• Send personalized messages to decision-makers even if they’re not in your network.
• Reduce the risk of being ignored with short, targeted, value-driven messages.
• LinkedIn stats: Personalized InMails receive an average of 2.6× more replies than standard messages.
💡 Strategic Tip: Include a specific context element in every InMail — recent job change, shared content, or common topic. This significantly increases open and reply rates.
In Summary: Why Sales Navigator Is a Game-Changer
- Surgical targeting: No more time wasted on unqualified prospects.
- Automatic monitoring: Dynamic lists and custom alerts keep you informed of key movements.
- Direct approach: InMails and precise filters let you contact the right people at the right time.
- Productivity boost: Less manual searching, more focus on engagement and conversion.
With these tools, Sales Navigator transforms B2B prospecting into a smart, measurable, and scalable process where every action directly impacts your results.
Stop Searching Blindly: Export Your Prospects in a Few Clicks
Identifying qualified prospects with Sales Navigator is the first step. The real work starts when you need to centralize, organize, and use this information to turn your lists into concrete opportunities. With Derrick App, for example, you can turn a simple LinkedIn list into an intelligent, automated sales pipeline.
Step 1: Prepare Your Lists in Sales Navigator
Before exporting anything, structure your searches carefully:
• Create saved searches for each prospect segment (e.g., “SaaS SMEs,” “Mid-size Industrial,” “Large Retail Accounts”).
• Filter profiles according to your priority criteria: function, seniority, company size, recent LinkedIn activity.
• Test your results: Quickly scan the list to ensure every profile fits your needs. Poorly set searches generate useless data and waste time.
💡 Tip: Use the combination of “new position + recent activity” filters to identify the most receptive prospects.
Step 2: Export Your Prospects to CSV Format
LinkedIn doesn’t offer native export from Sales Navigator, but Derrick App securely and automatically bypasses this limitation:
- Select your prospects directly from your Sales Navigator lists.
- Export all visible data — name, title, company, LinkedIn URL. Derrick App converts this into a ready-to-use CSV file.
- Automate updates: Derrick App regularly checks for job changes or new profiles matching your criteria and adds them automatically.
This ensures you never lose an important prospect and your teams always work with fresh data.
💡 Tip: Segment your exports by account type or target market — for example, separate files for SaaS SMEs, Industrial Mid-Sized Companies, or Large Retail Accounts — to simplify targeted marketing or follow-up campaigns.
Derrick App: Enrich Your Prospects and Save Precious Time
Once your CSV files are generated, Derrick App becomes your automatic enrichment and processing tool:
• Complete missing data — professional emails, phone numbers, additional social profiles. This increases contact quality and conversion potential.
• Centralize your data — Derrick App organizes your prospects directly in Google Sheets or your CRM for fast, shared access across your sales team.
• Automate updates — every change detected on LinkedIn (new job, company change) is automatically reflected in your files. No more repetitive manual exports.
Final Result: A Smart, Operational Pipeline
By combining Sales Navigator for discovery and Derrick App for enrichment and organization, your prospect lists become a true sales engine:
• Save significant time collecting and updating data.
• Your teams focus on engagement and conversion rather than file sorting.
• Your prospecting campaigns become more effective with reliable, enriched contacts.
👉 With this approach, your LinkedIn lists are no longer static files — they become a dynamic, 24/7 exploitable pipeline, capable of generating real opportunities effortlessly.
Connect Derrick App to Your CRM and Never Lose a Lead Again
One of the biggest B2B prospecting challenges is ensuring no lead is lost between tools. With Derrick App, that problem disappears: it connects directly to your CRM, turning your lists into an intelligent, automated pipeline.
Automatic Sync: Your Prospects Always Up to Date
With CRM integration:
• Each prospect enriched by Derrick App is automatically transferred to your CRM (HubSpot, Salesforce, Zoho, etc.).
• Critical information like work email, phone, title, company, and LinkedIn URL is centralized for instant access.
• Any update detected by Derrick App (new job, company change) is instantly reflected in your CRM, avoiding duplicates or lost prospects.
💡 Tip: Configure filters so only active or recently enriched prospects sync, keeping your CRM clean and actionable.
Simplified Tracking: Centralized Notes and Reminders
With this connection:
• Add notes and reminders directly from Derrick App, instantly visible in your CRM.
• All interactions with your prospects — emails, calls, LinkedIn messages, or InMails — are recorded in one place.
• Sales reps always know each prospect’s status, enabling smooth, responsive follow-ups.
💡 Tip: Treat your prospects as a living pipeline with automatically updated statuses, not just a static directory.
Easier Collaboration: Work Seamlessly as a Team
The Derrick App → CRM integration benefits not only individual reps:
• Share enriched lists with colleagues to coordinate outreach.
• Track all team interactions and easily identify who should follow up with each prospect.
• Information becomes shared capital, ensuring no opportunities are lost between team members.
Result: a smoother, faster, and more efficient sales organization where every prospect is properly tracked and managed.
Express Action Plan: 30 Days to Your First B2B Meetings
B2B prospecting should no longer be random. By combining LinkedIn Sales Navigator, Derrick App, and a structured strategy, you can generate your first qualified meetings in just one month. Here’s a week-by-week plan with specific actions.
Week 1: Optimize Your Profile and Structure Your Searches
• Craft your LinkedIn profile:
o Professional photo and custom banner reflecting your industry.
o Clear, value-driven headline for your prospects (e.g., “I help SaaS SMEs increase their B2B revenue”).
o Concise summary presenting your solutions and benefits, with keywords your prospects search for.
o Experience and recommendations showcasing tangible results.
• Create 3–5 saved searches in Sales Navigator:
o Segment targets by company type or sector (SMEs, mid-market, enterprise).
o Apply advanced filters — function, seniority, location, recent activity.
o Enable alerts for real-time updates on these prospects.
💡 Tip: Test your filters with 20–30 profiles to confirm your search yields truly qualified leads before moving forward.
Week 2: Send Targeted Connection Requests
• Daily goal: 15–20 personalized requests
o Use the prospect’s first name and mention a common point (LinkedIn group, company, recent role).
o Write a short, value-oriented message explaining why you’re connecting and what the prospect gains from it.
• Stay organized:
o Create a file or use Derrick App to track sent, accepted, or pending requests.
o Note prospects to follow up with after a week if no response.
💡 Tip: Avoid generic messages. Personalized requests double your acceptance rate compared to standard invites.
Week 3: Re-engage and Nurture Your New Contacts
• Share valuable content:
o Market studies, industry articles, or insights relevant to your prospects.
o Publish or send this content directly to show your expertise.
• Send 1–2 targeted InMails per day:
o Focus each message on a specific benefit rather than a product pitch.
o Mention a recent change (new position, announced project) to create a natural entry point.
• Automated follow-up with Derrick App:
o Log interactions and replies in your CRM.
o Prioritize the most responsive prospects for future follow-ups.
💡 Tip: Test different InMail messages to find which generate the most replies. Personalized InMails can get up to 2.6× more responses according to LinkedIn.
Week 4: Schedule Meetings and Centralize Your Lists
• Time to act:
o Reach out to engaged prospects with a clear meeting proposal — a 15–30-minute call or video chat.
o Offer two time slots to simplify scheduling.
• Integrate your lists into Derrick App or your CRM:
o Sync qualified prospects for centralized tracking.
o Add notes, reminders, and status updates for each contact to stay organized.
• Analyze your results:
o Identify the best-performing segments.
o Adjust your messages and filters for the next campaign.
Realistic Goals After 30 Days
Following this structured plan, you can achieve:
• 300–400 new qualified contacts
• 20–30 active conversations with genuinely interested prospects
• 5–10 sales meetings ready to convert into deals
💡 Final Tip: Consistency matters more than volume. Even 15 well-written, targeted messages per day deliver better results than 50 generic ones.
How Much Will Sales Navigator Cost for Your B2B Prospecting Campaign?
Using LinkedIn Sales Navigator is a strategic investment for any B2B prospecting effort — especially when paired with Derrick App to centralize and enrich your prospect lists. Understanding pricing and ROI is essential to plan your sales budget and evaluate your campaign’s effectiveness.
2026 Pricing: Which Plan Fits Your Needs
Core – €99.99/month
• Designed for freelancers, solopreneurs, and small businesses wanting to identify new prospects without a full sales team.
• Includes advanced search, personalized alerts, and prospect list creation.
• Ideal for testing the tool and generating your first leads.
Advanced – €149.99/month
• Built for sales teams, with added collaboration features.
• Enables shared notes and lists, tracks prospect engagement, and coordinates outreach between users.
• Suited for small and medium businesses seeking to structure collective prospecting.
Advanced Plus – Custom pricing
• Designed for large enterprises requiring full CRM integration (Salesforce, HubSpot, Zoho, etc.).
• Provides centralized prospect tracking, automatic synchronization, and detailed reports for measuring performance.
• Pricing depends on the number of users and integration level.
When the Investment Becomes Profitable
Sales Navigator may seem expensive at first glance, but ROI is calculated differently — not by price alone, but by how many deals you close thanks to it.
• Example: Assume an average deal size of €5,000 per client. A single sale generated via a Sales Navigator prospect covers several months of Core or Advanced subscription.
• The investment becomes profitable from your first conversion, especially when combined with Derrick App for contact enrichment and data automation.
💡 Tip: To accelerate ROI, target the most responsive and recently promoted prospects, use dynamic lists, and automate tracking via Derrick App. Every qualified meeting increases your likelihood of quick payback.
Optimize the Cost/Benefit Ratio
To maximize subscription efficiency:
• Combine Sales Navigator with Derrick App to export and enrich prospect data automatically.
• Integrate your lists into your CRM to track interactions and follow-ups without losing leads.
• Prioritize the most engaging prospects first to generate more meetings within the first month.
In summary, Sales Navigator isn’t a cost — it’s a sales accelerator when used intelligently with Derrick App and a suitable CRM. The real question isn’t “how much does it cost?” but how long before you turn a prospect into a client?
Jonathan Maurin
