Cognism
- Starting price: Custom (~$15K platform + $1.5K/seat)
- Free plan: No (demo + custom quote only)
- Founded: 2015
- HQ: London, United Kingdom
Updated
Cognism vs Wiza vs Derrick: Which Is Better in 2026?
- Short answer
- Cognism vs Wiza vs Derrick: Cognism is a gdpr-compliant b2b contact data with mobile coverage, Wiza is a sales navigator scraper with real-time email verification + bundled phone finder. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Cognism or Wiza) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Cognism or Wiza for outreach.
Where Cognism commits you to enterprise contracts and minimum seats, Derrick offers month-to-month credits with rollover. The side-by-side comparison below covers Cognism's database depth, contract structure and per-seat scaling against Derrick's pay-for-what-you-use Sheets-native model.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Cognism vs Wiza vs Derrick at a glance
Wiza
- Starting price: Free 20 emails + 5 phones · Email $83/mo (annual)
- Free plan: Yes - 20 emails + 5 phones (one-time)
- Founded: 2019
- HQ: Toronto, Canada (with NYC office)
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Cognism and Wiza
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time validation without data gaps in enrichment
Cognism delivers real-time verification and enrichment, but it can still miss data gaps in fast-moving prospecting workflows. Derrick fixes this by delivering real-time validation directly inside 100% native Google Sheets, eliminating export delays and ensuring immediate accuracy across 50+ enrichment attributes. Users typically see a measurable uplift in deliverability and time saved, with ongoing validation reducing stale records by a noticeable margin month over month. For rapid, sheet-based prospecting, Derrick provides seamless, gap-free enrichment without switching platforms.
02 Effortless high-volume enrichment without LinkedIn dependency
Cognism and Wiza both rely on external sources or LinkedIn-centric data for enrichment, which can bottleneck volume and flexibility without LinkedIn dependency. Derrick differentiates by delivering 100% native Google Sheets enrichment, eliminating CSV exports and LinkedIn reliance while offering 50+ attributes per contact and up-to-date data. This unlocks high-volume workflows with real-time validation and scalable prospect profiles, saving 5-10 hours per month on manual enrichment. A typical use case: auto-build large target lists directly in Sheets, with credits remaining roll‑over for continuous campaigns.
03 Unified CRM-ready automation for immediate prospect actionability
Cognism and Wiza focus on data quality or outreach automation in isolation, but they struggle to deliver CRM-ready, unified automation that translates instantly into prospect actionability. Derrick takes CRM-native enrichment and automation to the next level by turning Google Sheets into a fully integrated prospecting hub with 50+ enrichment attributes and real-time validation, all within 100% native Sheets. This translates to immediate actionability: teams can launch CRM-ready sequences without export steps, saving up to 5-10 hours per month and reducing time-to-engagement by 30-40%. For rapid use cases, Derrick’s AI scoring and segmentation further accelerate prioritization directly inside the CRM workflow.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Cognism, Wiza, and Derrick each genuinely win.
What Cognism does better
- Best EU mobile-phone coverage
- GDPR-compliant by design
- Strong intent + technographic data
What Wiza does better
- Real-time email verification on every lookup
- Live Sales Nav scraping (job changes reflected immediately)
- Bundled email + phone in one tool
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Cognism | Wiza | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Custom (~$15K platform + $1.5K/seat) | Free 20 emails + 5 phones · Email $83/mo (annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€240/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (demo + custom quote only) | Yes - 20 emails + 5 phones (one-time) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Cognism vs Wiza vs Derrick: full feature comparison
| Cognism | Derrick App | Wiza | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✓ |
| Sales Navigator 1-click import | ✕ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✕ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 1000$/mois | 9€/mois | 49$/mois |
| Permanent free plan | ✕ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Sales Intelligence (EU/EMEA) derrick
best value for money
Results first.
Discover Derrick →
Sales Navigator Scraper + Real-Time Verification
Cognism vs Wiza vs Derrick pricing breakdown
Sales Intelligence (EU/EMEA) Cognism
Custom (~$15K platform + $1.5K/seat)
Best for: EU/EMEA enterprise sales
Cognism pricing starts with enterprise-focused entry points and a premium tier beyond basic plans, with a dedicated pricing page detailing all options. See the full pricing breakdown for complete details and thresholds.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Sales Navigator Scraper + Real-Time Verification Wiza
Free 20 emails + 5 phones · Email $83/mo (annual)
Best for: SDRs scraping Sales Nav at scale who care about deliverability
Wiza pricing starts with a free tier (credits-based) and paid plans that scale with usage, with detailed tiers and limits available on the pricing page. For exact pricing figures and plan specifics, see the full pricing breakdown.
Migration Guide
How to switch from Cognism to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Cognism, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Cognism if…
- You specifically need eu/emea enterprise sales
- Best EU mobile-phone coverage
- GDPR-compliant by design
- You're already invested in the Cognism ecosystem
Pick Wiza if…
- You specifically need sdrs scraping sales nav at scale who care about deliverability
- Real-time email verification on every lookup
- Live Sales Nav scraping (job changes reflected immediately)
- You're already invested in the Wiza ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Cognism vs Wiza
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the Derrick vs Cognism main difference for teams?
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The main difference lies in their core focus and operational model. Cognism specializes in B2B intelligence and verified contact data with strong EMEA coverage, ideal for teams prioritizing data accuracy and intent signals. Derrick, however, operates natively within Google Sheets, eliminating CSV exports and complex integrations while delivering 50+ enrichment attributes per contact. Unlike Cognism's standalone platform approach, Derrick integrates AI-powered scoring with Claude and ChatGPT directly in your spreadsheet, plus real-time email validation. For teams already working in Google Sheets, Derrick saves 5 to 10 hours monthly on manual data work while offering rollover credits and no credit card requirement for the free tier, making it more flexible for variable prospecting workflows.
Is Derrick a better alternative to Cognism?
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Whether Derrick is a better alternative to Cognism depends on your specific needs. Cognism excels at verified B2B contact data and intent signals, particularly for enterprise teams prioritizing data accuracy and EMEA coverage. However, Derrick offers distinct advantages if you prefer working natively within Google Sheets without complex integrations, need lower costs with rollover credits, and want built-in AI capabilities for scoring and segmentation. Derrick eliminates the need for LinkedIn Sales Navigator subscriptions and reduces manual enrichment work significantly. For teams seeking simplicity and cost efficiency, Derrick provides compelling value; for those requiring premium data verification at scale, Cognism remains strong. Many organizations benefit from using both complementarily.
How does Derrick compare to Wiza for enrichment?
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Derrick provides comprehensive data enrichment directly within Google Sheets with 50+ attributes per contact and company, eliminating the need for external platforms or CSV exports. Unlike Wiza, which focuses primarily on LinkedIn automation and surface-level profile data, Derrick delivers deeper firmographic and technographic enrichment without requiring LinkedIn Sales Navigator. Derrick's real-time email validation ensures better deliverability, while its integrated AI with Claude and ChatGPT enables automated scoring and segmentation. With rollover credits and no credit card required for the free tier, Derrick offers more flexibility and cost efficiency than Wiza for teams seeking comprehensive data enrichment at scale.
Derrick vs Cognism vs Wiza: which is best overall?
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Derrick, Cognism, and Wiza serve different core needs, making “best overall” a function of what you value most. If you want native Google Sheets enrichment, real-time email validation, AI-powered scoring, and heavy workflow automation with a broad Zapier/Make/n8n ecosystem, Derrick stands out as the most versatile all-in-one platform, especially for teams prioritizing seamless data enrichment without CSV exports or LinkedIn dependencies. Cognism excels in high-quality B2B data, verification, and GDPR/CCPA compliance for enterprise outreach, but at a premium and with limited outbound automation depth. Wiza shines for fast LinkedIn-based prospecting and outreach automation, offering strong velocity but weaker data enrichment. For a balanced approach with strong enrichment and no credit card for a free tier, Derrick often provides the best overall value, while Cognism and Wiza remain compelling in their respective niches.
Which pricing is better, Cognism or Wiza?
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Cognism and Wiza serve different purposes, making direct pricing comparison challenging. Cognism focuses on verified B2B contact data and intent signals, typically positioning as a premium solution with higher costs for enterprise teams. Wiza specializes in LinkedIn automation with lower entry pricing but limited data enrichment beyond profile scraping. For budget-conscious teams seeking comprehensive data enrichment with flexible pricing, Derrick offers rollover credits starting at just nine dollars monthly with no credit card required for the free tier, delivering fifty-plus enrichment attributes per contact at significantly lower cost than either alternative.
Can Derrick replace both Cognism and Wiza in workflow?
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Derrick cannot fully replace both Cognism and Wiza in a workflow if you require comprehensive B2B data enrichment and multi-channel prospecting in a single tool. Cognism specializes in accurate, GDPR-compliant contact and firmographic data with intent signals and robust CRM integrations, while Wiza excels at scalable LinkedIn-based outreach and connection automation. Derrick complements these by enriching data directly in Google Sheets, offering 50+ attributes per contact, real-time email validation, and AI-driven scoring, segmentation, and summaries, all within a native Sheets workflow. If your needs include deep data enrichment and multi-channel automation at scale, you’ll likely benefit from using Derrick alongside Cognism or Wiza rather than replacing both.
One-on-one
Cognism vs Derrick - solo duel
Drop the third-party context and see how Cognism compares to Derrick alone.
Open the head-to-head → One-on-oneWiza vs Derrick - solo duel
Drop the third-party context and see how Wiza compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
