Leverage contact & social data to boost discovery, personalization, and engagement — without leaving Google Sheets
Tired of guessing who to reach out to, or where?
Tired of clicking through footers, LinkedIn search bars, and half-empty CRM fields?
Smart sales teams use Derrick App to instantly reveal the best contact channels and social handles for every prospect — and feed that intelligence into their pipeline.
In this playbook, I’ll show you how to go from “just a URL” to fully enriched, multi-touch ready profiles in minutes.
🧩 Derrick App Features Used in This Playbook
- Email & Social Extractor: Find emails, phone numbers, and up to 12 social links from any website
- Enrich Company (derrick feature): Get company size, industry, tagline, LinkedIn URL, and more
- Google Sheets Native: All data flows directly into your sheets for instant action
🧠 Use Case #1 – Know Who You’re Talking To
“Retrieve the company’s LinkedIn in 1 click, then enrich it with Derrick”
The Problem:
- You go into calls with only a domain name
- You waste time guessing what the company does
- You can’t find their LinkedIn or their actual name quickly
The Solution:
Use Derrick’s extractor to get the official LinkedIn URL of the company → then use the Enrich Company feature to pull detailed info: industry, employee count, pitch line, location, etc.
How to Set It Up:
- Start with a list of websites in your Google Sheet
- Run Email & Social Extractor → Derrick pulls available social links, including LinkedIn
- Use the resulting LinkedIn URLs in the Enrich Company Feature
- Derrick will return:
- Company Name
- Tagline / Description
- Industry
- Company Size
- Country / Language
- Type (B2B, SaaS, Ecommerce…)
- …
Why It Works:
- You walk into every call knowing exactly what they do
- You avoid embarrassing mismatches (“So… are you a SaaS or a service?”)
- You can tailor your messaging by vertical, size, or maturity
🗂 Use Case #2 – Auto-Enrich Your CRM with Social Links
“Get every reachable channel for each company you target”
The Problem:
- Your CRM only has a domain and maybe an email
- You don’t know where to follow up: LinkedIn? Twitter? Telegram?
- Your reps copy/paste links manually (and inconsistently)
The Solution:
Use Derrick to populate your CRM with verified social links for each account.
You get up to 12 types: LinkedIn, Twitter/X, Instagram, Facebook, TikTok, YouTube, Telegram, Pinterest, and more.
How to Set It Up:
- Input company websites into a Derrick-powered Google Sheet
- Run the Email & Social Extractor
- Push the results back to your CRM via Zapier or CSV export
- (Optional) Create a “Reachable Channels” field with tags like
linkedin, twitter, telegram
Why It Works:
- Reps immediately see which channels are available
- Multichannel sequences are easier to build
- No more guessing — just launch your workflows
💡 Pro tip: Combine this with your Lead Owner logic to only enrich leads assigned to active reps.
🚀 Use Case #3 – Engage with High-Value Accounts Before Reaching Out
“Touch every social profile the company owns – get noticed by your leads”
The Problem:
- Your cold email lands out of nowhere = ignored
- Your SDR team isn’t building real brand visibility
- You’re invisible until you ask for something
The Solution:
Use the extracted social links to engage before you ask.
Like a post on LinkedIn. Drop a relevant comment on Instagram. Follow their Telegram channel. Show up where they already are.
How to Set It Up:
- After enrichment (use case #2), filter for companies with multiple social links
- Assign a rep or VA to interact lightly with those accounts for 2-3 days
- Log these interactions in a “pre-warm” tab of your CRM
- Launch your email or LinkedIn campaign after they’ve seen your name
Why It Works:
- Cold outreach becomes warm
- Your name is familiar before you pitch
- Prospects are more likely to reply to someone who already showed interest
💡 Combine this with tools like Phantombuster, HeyReach, or Taplio for semi-automated social engagement.
Summary: What This Playbook Unlocks
✅ Know who you’re talking to (LinkedIn + company enrichment)
✅ See where they can be contacted (emails, phones, socials)
✅ Engage them before pitching (via social presence)
Stop being one more cold email in the void.
Start being the rep who shows up, knows them, and already stands out.
🔗 Try Derrick App for free → and activate the Email & Social Extractor now.