B2B contact data Lusha Review: Is It Still Worth It in 2026?
Lusha is a Chrome-extension-first B2B contact finder built for sales reps who live on LinkedIn. Strong mobile numbers, simple UX — but credits run out fast on the free tier and pricing scales aggressively for teams. Best for outbound SDRs who need quick lookups; skip if you batch-enrich lists.
- You're a solo SDR doing < 50 LinkedIn lookups/month
- You need accurate mobile numbers more than emails
- You want zero-setup, install-and-go prospecting
- You batch-enrich lists (200+ contacts at a time)
- You're cost-sensitive and on the free or Pro tier — credits run out fast
- You want a unified data + sequencing platform (Lusha is data-only)
What is Lusha?
Lusha is a B2B contact intelligence platform — its core product is a Chrome extension that reveals phone numbers and emails directly on LinkedIn profiles, Sales Navigator, and company websites. Founded in 2016 and now serving 280,000+ sales teams, Lusha differentiates from ZoomInfo and Apollo by leaning hard on the lookup-on-the-fly use case (one rep, one prospect, one click) rather than database-as-a-service.
Lusha pricing 2026
Pricing collected from lusha.com (May 2026) and cross-referenced with G2 verified-buyer pricing reports.
| Plan | Price | Best for | Key limits |
|---|---|---|---|
| Free | $0 | Solo prospectors evaluating Lusha | 40 credits/month · 1 seat · no phone reveal |
| Starter | $49.90/month | Individual SDRs | 400 credits/month · 1 seat · phones included |
| Premium | $399.90/month | Small sales teams (up to 5 reps) | 3,400 credits/month · 5 seats included · ~$80/seat effective |
| Scale | Custom | 10+ seats, CRM sync, API access | Annual contract, sales-led, ~7,200+ credits/year |
What the public pricing doesn't show
Phone-number reveals on the Free tier are blocked entirely (emails only). Premium's 3,400 credits sound generous but it's a 5-seat bundle — solo SDRs upgrading from Starter often hit credit walls just as fast. CRM-sync features (HubSpot, Salesforce) require Scale tier. The API is gated to annual contracts — there is no pay-as-you-go API access. Credit top-up packs cost $0.50–$1.20 per credit beyond your plan allowance.
Where Lusha is fair value
If you're a single SDR doing 50–400 lookups/month on LinkedIn, Starter at $49.90 is reasonable — you pay for fast, accurate phone numbers. If you batch-enrich lists, run > 400 reveals/month solo, or need API access without committing to annual Scale, the credit model becomes punitive fast.
Lusha Pros & Cons - Summary That Actually Helps You Decide
Pulled from G2 + Capterra verified-buyer reviews (Mar 2026), filtered for substance. Lusha's polarising point isn't the product — it's the credit model.
Best-in-class direct phone numbers
Lusha's mobile-number coverage is its single biggest moat. SDRs consistently report 60–70% dial-success rates on US/UK numbers — markedly better than Apollo or ZoomInfo for inbound mobile.
Chrome extension UX
One-click reveal on LinkedIn profiles, Sales Nav search results, and company websites. No tab-switching, no list import. The product feels designed for sales reps, not for data engineers.
Fast onboarding, no IT involvement
Install the extension, sign up with work email, you're prospecting in 90 seconds. No CRM sync setup, no admin onboarding call. Sales-led growth on rails.
Credits run out fast on lower tiers
400 credits/month on Starter = ~13 lookups/day. A single morning of active prospecting can burn 20 credits. Most reps hit the wall in the third week of the month and have to wait, upgrade to Premium ($399.90/month bundle), or buy expensive top-up packs.
Email accuracy lags phones
Phone data is Lusha's strength; email coverage is competitive but not best-in-class. Bounce rates of 8–12% are reported on cold-outbound campaigns — workable, but not zero-friction.
No batch enrichment without the API
Want to enrich a 500-row CSV? You either click 500 times in the extension, or you commit to the annual Scale contract for API access. There is no middle ground — and even the API has rate limits.
Lusha vs Derrick - Side by Side
We're biased - Derrick is our product. So this table is the version we'd want our prospects to see before they sign elsewhere.
| LushaB2B contact data | DerrickGoogle Sheets add-on | |
|---|---|---|
| Pricing entry | $49.90/month | $10/mo flat |
| Credit model | 400 credits/month on Starter ($49.90) | Unlimited rows in Sheets |
| Workflow | Chrome extension on LinkedIn | Native Google Sheets formulas |
| Phone numbers | Industry-leading mobile coverage | Available via integrated providers |
| Batch enrichment | API only (annual Scale tier) | Native — drag formula down |
| GDPR posture | Documented, legitimate-interest framework | Sheets stays your data, no third-party storage |
Should You Use Lusha?
A short, opinionated guide. We'll tell you when Lusha is the right pick - and when it isn't.
Top Lusha Alternatives
Tools we'd recommend instead, depending on your stack and budget. Derrick first because it's the only one that lives where you actually prospect.
| Tool | Best for | Starting price | Why we recommend it | |
|---|---|---|---|---|
| D Derrick Recommended | Sheet-native bulk enrichment | $10/mo flat | Lives in Google Sheets · No credit caps · LinkedIn import · MCP-ready | → |
 Apollo.io | Data + outreach in one platform | $49/user/mo | 275M+ contacts, built-in sequencing, generous free tier | → |
 Kaspr | EU GDPR-friendly contact finder | $45/user/mo | European data leader, opt-in compliance, similar UX | → |
 Cognism | Enterprise EU phone data | Custom (~$15K/yr) | Diamond-verified mobiles, DNC-screened, regulated industries | → |
 Findymail | Deliverability-first email finder | $49/mo | Pre-validated emails, free verification, no bounces | → |
 Wiza | Real-time LinkedIn list scraping | $83/mo | Sales Nav export with live email/phone enrichment | → |
Head-to-head: Lusha vs 1 competitor
vs 
Lusha vs SignalHire
Compare side-by-side → vs Lusha vs apollo
Compare side-by-side → vs Lusha vs Kaspr
Compare side-by-side →Three-way: Lusha vs 2 competitors
Frequently Asked Questions
Quick answers to the questions buyers ask us most often about Lusha.
Is Lusha free?
How accurate are Lusha's phone numbers?
Is Lusha GDPR compliant?
What's the difference between Lusha and Apollo?
Can I batch-enrich a list with Lusha?
What's the best Lusha alternative for SDRs?
The Verdict on Lusha
Lusha is the right tool for a specific job: a sales rep, on LinkedIn, looking up one mobile number at a time. For that workflow it's faster and more accurate than anything else in the market. The product fails when teams try to use it for what it isn't — bulk enrichment, list-building, or unified sales engagement. If you've hit the credit wall twice this quarter, you're using Lusha for the wrong job, and Derrick or Apollo will fit your workflow better.
Switch from Lusha to Derrick
- Lives inside Google Sheets - where your data already lives
- Free forever plan, 100 credits/month, no credit card
- Native LinkedIn + Sales Navigator import
- MCP-ready: Claude and ChatGPT can drive enrichment for you
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10 picks compared by use case - Google Sheets native, Sales Nav export, deliverability, enterprise compliance.
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