BetterContact
- Starting price: Free 50 credits · Starter $15/mo
- Free plan: Yes - 50 free credits to test
- Founded: 2022
- HQ: Lyon, France
Updated
BetterContact vs Apollo vs Derrick: Which Is Better in 2026?
- Short answer
- BetterContact vs Apollo vs Derrick: BetterContact is a waterfall enrichment platform querying 20+ data providers in sequence, Apollo is a b2b sales intelligence and outreach. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than BetterContact or Apollo) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with BetterContact or Apollo for outreach.
BetterContact competes on hit rate, accuracy and waterfall fallback when one source is blank. The side-by-side comparison below isolates BetterContact's per-find cost (email vs mobile vs direct-dial), real-world deliverability of what comes back, and how it fits into Derrick's 10-source waterfall enrichment workflow.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
BetterContact vs Apollo vs Derrick at a glance
Apollo
- Starting price: Free / $49 annual or $59 monthly /seat (post-2026 price increase)
- Free plan: Yes (Free forever)
- Founded: 2015
- HQ: San Francisco, CA
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over BetterContact and Apollo
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Time savings and richer data without multiple tools or CSVs
Derrick delivers time savings and richer data by fully native integration with Google Sheets, eliminating the need for CSV exports or multiple tools. BetterContact excels at email discovery and validation but remains a single-purpose tool, while Apollo focuses on scale and outreach but can require additional layers for deeper enrichment. Derrick consolidates enrichment across 50+ attributes, real-time email validation, and AI-powered segmentation inside Sheets, reducing duplicative work and tool churn. With Derrick, you gain actionable, multi-dimensional contact data directly where you prospect, saving 5-10 hours per month and avoiding CSV handoffs.
02 Unified data enrichment across 3000+ tools for flawless workflows
Derrick unifies data enrichment across 3000+ tools, eliminating the disjointed workflows that BetterContact and Apollo often force users to cobble together with multiple apps and manual exports. Unlike BetterContact’s strong email verification or Apollo’s broad outreach focus, Derrick delivers 100% native Google Sheets enrichment with over 50 attributes per contact and seamless 3000+ integrations. This translates to measurable gains: up to 8–12 hours saved per user per month and a 15–25% lift in data completeness across prospect records. With real-time validation and AI-assisted scoring and segmentation, Derrick keeps workflows flawless from first contact to close.
03 Unified data enrichment across 3000+ tools for flawless workflows
BetterContact and Apollo both constrain data enrichment to limited dimensions-email discovery or broad prospecting without comprehensive cross-tool coverage. Derrick delivers unified data enrichment across 3000+ tools, turning Google Sheets into a centralized, truly multi-source workspace. With Derrick, you gain 50+ attributes per contact, real-time email validation, and AI-powered scoring across integrated apps, reducing handoffs and rework by up to 30-50% in typical pipelines. This seamless, native Google Sheets experience eliminates tool-switching, enabling flawless workflows from first touch to qualification.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where BetterContact, Apollo, and Derrick each genuinely win.
What BetterContact does better
- Highest find rates in the category (87-95% emails)
- One subscription replaces five separate tools
- Pay-per-result + GDPR-clean compliance
What Apollo does better
- Massive 250M+ contact database
- All-in-one stack at SMB price
- Intuitive list-builder
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| BetterContact | Apollo | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free 50 credits · Starter $15/mo | Free / $49 annual or $59 monthly /seat (post-2026 price increase) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€600/yr | ~€588/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes - 50 free credits to test | Yes (Free forever) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
BetterContact vs Apollo vs Derrick: full feature comparison
| BetterContact | Derrick App | apollo | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✕ | ✓ | ✓ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✓ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 49$/mois | 9€/mois | 59$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✓ | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✕ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Waterfall Email + Phone Enrichment derrick
best value for money
Results first.
Discover Derrick →
Sales Intelligence
BetterContact vs Apollo vs Derrick pricing breakdown
Waterfall Email + Phone Enrichment BetterContact
Free 50 credits · Starter $15/mo
Best for: Outbound teams who want best-find-rate at one subscription cost
BetterContact offers real-time email discovery and verification with pricing that starts at a low entry point and scales with credits; a full pricing page details all plans, credits, and limits-see the pricing page for complete details.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Sales Intelligence Apollo
Free / $49 annual or $59 monthly /seat (post-2026 price increase)
Best for: SMB & mid-market outbound
Apollo offers scalable pricing with a free tier and paid plans starting at a low entry point, designed for rapid prospecting at scale-see the full pricing breakdown for all tiers and features. For complete details, view the pricing page.
Migration Guide
How to switch from BetterContact to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from BetterContact, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick BetterContact if…
- You specifically need outbound teams who want best-find-rate at one subscription cost
- Highest find rates in the category (87-95% emails)
- One subscription replaces five separate tools
- You're already invested in the BetterContact ecosystem
Pick Apollo if…
- You specifically need smb & mid-market outbound
- Massive 250M+ contact database
- All-in-one stack at SMB price
- You're already invested in the Apollo ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from BetterContact vs Apollo
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Derrick vs BetterContact: which is the clearer difference for teams?
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The clearest difference between Derrick and BetterContact lies in their approach to team workflows. BetterContact excels as a specialized email finder and verification tool, offering high-accuracy email discovery with straightforward integrations. However, Derrick operates natively within Google Sheets, eliminating the need for CSV exports or external platforms entirely. This means your team works directly in familiar spreadsheets without context switching. While BetterContact focuses purely on email validation, Derrick enriches contacts with 50+ attributes alongside AI-powered scoring and segmentation using Claude and ChatGPT. For teams prioritizing workflow efficiency and comprehensive data enrichment without technical setup, Derrick's integrated approach delivers clearer value than BetterContact's single-purpose email focus.
Is Derrick a solid alternative to BetterContact for email finding?
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Yes, Derrick is a solid alternative to BetterContact for email finding, with distinct advantages depending on your workflow. While BetterContact excels as a specialized email verification tool with high accuracy rates, Derrick operates natively within Google Sheets, eliminating CSV exports and manual data transfers entirely. Derrick provides real-time email validation plus fifty enrichment attributes per contact, integrated AI scoring with Claude and ChatGPT, and rollover credits that don't expire monthly. For teams already working in Google Sheets, Derrick streamlines prospecting without requiring external platforms, making it particularly efficient for smaller teams or those seeking integrated enrichment beyond email discovery alone.
Derrick vs BetterContact vs apollo: which performs best overall?
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Derrick, BetterContact, and Apollo each excel in different areas, so the best choice depends on your specific needs. BetterContact specializes in email verification with high accuracy but lacks broader enrichment capabilities. Apollo offers extensive contact database and automation but requires manual verification in many cases. Derrick stands out for teams using Google Sheets natively, combining 50+ enrichment attributes with integrated AI, real-time email validation, and rollover credits at lower costs. For seamless Google Sheets workflows without complex integrations, Derrick delivers superior efficiency and flexibility compared to both competitors.
BetterContact vs apollo: which has better pricing for small teams?
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For small teams weighing BetterContact vs Apollo on pricing, BetterContact tends to be cheaper for basic email discovery and validation at scale, but lacks Apollo’s broader multi-channel outreach and deep CRM integrations. If your focus is pure email finding with solid verification at a lower cost, BetterContact is attractive; if you need a more comprehensive sales intelligence suite with integrated outreach and richer company data, Apollo often justifies the higher investment. Derrick App sits as a complementary value-add in this mix, offering 100% native Google Sheets enrichment, real-time email validation, over 50 enrichment attributes per contact, and flexible credit rollovers without a credit card for the free tier, making it easier to extend either platform’s capabilities without lock-in.
Does Derrick replace both BetterContact and apollo in one workflow?
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Derrick doesn't directly replace BetterContact and Apollo, but it complements them differently within a single workflow. While BetterContact specializes in email verification and Apollo in database access, Derrick operates natively within Google Sheets as a comprehensive enrichment hub, eliminating the need to export data between multiple tools. You can enrich contacts with 50+ attributes, validate emails in real-time, and leverage integrated AI for scoring and segmentation-all without leaving Sheets. This consolidates workflow friction that typically requires juggling BetterContact for emails and Apollo for broader intelligence, making Derrick ideal for teams seeking unified, streamlined prospecting directly in their spreadsheet.
What’s the pricing difference between Derrick, BetterContact, and apollo?
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Pricing differences are clear: BetterContact emphasizes a lower-cost, email-discovery-centric model with plans that price around monthly credits and straightforward validation, while Apollo positions itself as a comprehensive B2B sales intelligence platform with higher-tier pricing reflecting its larger database and multi-channel outreach capabilities. Derrick, by contrast, stacks competitive pricing with a flexible credit system (Free 100 credits, then 9, 20, 47.50, 175 dollars equivalents for higher tiers) and adds unique value through 100% native Google Sheets integration, over 50 enrichment attributes per contact, real-time email validation, and AI-powered scoring right inside Sheets. If you’re comparing up front cost and email verification alone, BetterContact may look cheaper; if you need wide outreach automation and deep enrichment at scale, Apollo commands higher spend; if your priority is seamless, cost-efficient Google Sheets-based prospecting with scalable credits and no credit card for the free tier, Derrick offers a compelling, process-friendly option with measurable time savings.
One-on-one
BetterContact vs Derrick - solo duel
Drop the third-party context and see how BetterContact compares to Derrick alone.
Open the head-to-head → One-on-oneapollo vs Derrick - solo duel
Drop the third-party context and see how apollo compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
