Most sales reps waste a ton of time treating all their leads the same way.
But what if you knew exactly what your prospects really think about the tools they use?
You could:
- Identify struggling accounts → and close them fast
- Tailor your messaging → to match real frustrations
- Prioritize your time → on accounts most open to switching
That’s exactly what Derrick enables, thanks to its new G2 Insight feature, combined with Tech Lookup, Ask Claude, or Ask OpenAI.
Here are 3 concrete use cases to turn your prospect list into a revenue engine.
⚙️ Use Case #1 — Qualify a Prospect’s Product Stack Instantly
Goal: Understand what tools your prospect is using, how well-rated they are, and spot potential gaps or pain points.
Step-by-step
- Start with a list of target companies
- Use Tech Lookup to identify their current stack (CRM, Sales Engagement, etc.)
- Feed that into G2 Insight to retrieve:
- Average ratings
- Review volume
- Selected review excerpts
Concrete Example
→ Prospect is using Outreach.io
→ G2 Insight reveals an average score of 3.2 and reviews mentioning complexity and poor usability
Result: This account is likely struggling → perfect fit for a simpler or cheaper tool.
Why This Is Valuable
- Craft messages based on real customer experience
- Detect accounts with high switch potential
- Use actual reviews as personalized conversation starters
Want to qualify your leads 10x faster?
👉 [Try Derrick App for free now →]
🧊 Use Case #2 — Target Frustrated Users of Competitors
Goal: Spot users of your direct competitors who are already unhappy.
Step-by-step
- Detect tools in use via Tech Lookup
- Check G2 scores with G2 Insight
- Analyze the latest 3 reviews using Ask Claude or Ask OpenAI in Google Sheets
→ Sample prompt:
“Here are 3 reviews of [X] used by this prospect. Are they positive, neutral, or negative? Summarize the main pain points.”
Concrete Example
→ Prospect uses Salesloft
→ Reviews highlight recurring issues with integration and slowness
→ Your product handles these better? That’s your attack angle
Why This Is Valuable
- Instantly sort fans vs. frustrated users
- Send laser-targeted icebreakers based on real friction
- Talk about their reality, not just your features
Ready to double your reply rate with hyper-targeted messaging?
👉 [Try Derrick App for free today →]
🧠 Use Case #3 — Score Leads with G2 + Tech Lookup + AI
Goal: Automatically detect leads most open to switching solutions.
Step-by-step
- Start with your list of accounts
- Enrich with:
- Tech Lookup → to reveal installed tools
- G2 Insight → to gather ratings, reviews, recent feedback
- Send everything to Ask Claude or Ask OpenAI
→ Sample prompt:
“Here are the tools used by this company + associated G2 reviews. Does this company seem satisfied with their current stack? Give a switch score from 1 to 5, with a short explanation.”
Result
→ Add a “Switch Score” column in your Sheet
→ Sort and attack the warmest, most frustrated leads first
Why This Is Valuable
- No more guesswork
- Prioritize based on real buying signals, not gut feeling
- Go from cold to context-aware in 60 seconds
Want to score your leads like a pro and act on the best ones?
👉 [Try Derrick App for free →]
🚀 Turn Google Sheets into a Qualified Lead Engine
- Enrich your lead lists with Derrick
- Combine web data, tech stack, and customer reviews
- Automate analysis using AI directly inside Google Sheets
- Personalize outreach based on real pain points from the market
Ready to supercharge your outbound game?
Turn raw data into actionable sales intelligence—without writing a single line of code.
While everyone else sends generic messages or manually scans websites, smart sales teams leverage G2 Insights + Tech Stack + AI to qualify leads faster and personalize at scale.
Why? Because it works.
And it’s dead simple to implement in Google Sheets.
🧰 Derrick Features Used in This Playbook
- G2 Insight: Retrieve ratings, reviews, and competitor data to enrich leads
- Tech Lookup: Analyze your prospect’s current tech stack
- Ask Claude / Ask OpenAI: Automate review analysis and generate custom messages
Ready to upgrade your prospecting?
👉 [Try Derrick App for free today →]
Jonathan Maurin
