Apollo
- Starting price: Free / $49 annual or $59 monthly /seat (post-2026 price increase)
- Free plan: Yes (Free forever)
- Founded: 2015
- HQ: San Francisco, CA
Updated
Apollo vs Snov.io vs Derrick: Which Is Better in 2026?
- Short answer
- Apollo vs Snov.io vs Derrick: Apollo is a b2b sales intelligence and outreach, Snov.io is a all-in-one email finder, verifier, warmup, sequencer and lightweight sales crm. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Apollo or Snov.io) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Apollo or Snov.io for outreach.
Apollo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Apollo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Apollo vs Snov.io vs Derrick at a glance
Snov.io
- Starting price: Free 50 credits · Starter $29.25/mo (annual)
- Free plan: Yes - 50 credits + 100 recipients/mo
- Founded: 2017
- HQ: Chernihiv, Ukraine (US entity in New York)
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Apollo and Snov.io
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Get verified data without manual enrichment gaps
Apollo and Snov.io often deliver rapid data with decent verification, but both can leave gaps in enrichment when records need deeper, verifiable details. Derrick App addresses this by staying 100% native in Google Sheets while delivering 50+ enrichment attributes per contact with real-time email validation. This combination reduces manual gap-filling and false positives, saving 5-10 hours per month in workflow time. A practical use case: instantly verify and enrich a lead list within Sheets, without exporting data or complex setup.
02 Rapid multi-tool workflow with 3,000+ integrations and no card required
Apollo and Snov.io excel at individual tools like email finding and basic verification, but neither provides a rapid, fully native Google Sheets workflow with 3,000+ integrations out of the box. Derrick integrates 100% within Google Sheets and unlocks 3,000+ connections via Zapier/Make/n8n, eliminating export steps and platform juggling. This saves teams hours per month (5–10h) and reduces friction by keeping prospecting actions in one place, with no card required to start. In practice, Derrick delivers a seamless, scalable workflow that Apollo and Snov.io can’t match for multi-tool automation inside a single sheet.
03 Real-time data accuracy across complex leads and contexts
Apollo and Snov.io often struggle with real-time accuracy across complex leads, citing occasional outdated records and incomplete enrichment in fast-moving contexts. Derrick delivers real-time data accuracy by leveraging native Google Sheets enrichment workflows with 50+ attributes per contact and instant email validation, reducing stale data risk. Teams can save hours and improve deliverability, with measurable gains like up to 20-30% faster pipeline updates due to live data refreshes. A practical use case: when a lead changes roles or tech stack, Derrick updates the profile instantly without manual rework.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Apollo, Snov.io, and Derrick each genuinely win.
What Apollo does better
- Massive 250M+ contact database
- All-in-one stack at SMB price
- Intuitive list-builder
What Snov.io does better
- All-in-one outbound stack at startup-friendly pricing
- Outstanding ease of use
- Mature platform with massive user base
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Apollo | Snov.io | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free / $49 annual or $59 monthly /seat (post-2026 price increase) | Free 50 credits · Starter $29.25/mo (annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€588/yr | ~€600/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes (Free forever) | Yes - 50 credits + 100 recipients/mo | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Apollo vs Snov.io vs Derrick: full feature comparison
| apollo | Derrick App | Snov.io | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✓ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 59$/mois | 9€/mois | 39$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✓ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Sales Intelligence derrick
best value for money
Results first.
Discover Derrick →
Email Finder + Sequencer + CRM
Apollo vs Snov.io vs Derrick pricing breakdown
Sales Intelligence Apollo
Free / $49 annual or $59 monthly /seat (post-2026 price increase)
Best for: SMB & mid-market outbound
Apollo offers entry-level pricing with a free tier and paid plans scaling by credits, starting at low monthly levels; see full pricing breakdown for complete details and tiers.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Email Finder + Sequencer + CRM Snov.io
Free 50 credits · Starter $29.25/mo (annual)
Best for: Solo SDRs and small teams wanting an all-in-one outbound stack
Snov.io offers affordable, starter plans with a free tier and usage-based pricing for teams, with paid tiers beginning at a low entry point. See the full pricing breakdown on the dedicated pricing page for complete details.
Migration Guide
How to switch from Apollo to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Apollo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Apollo if…
- You specifically need smb & mid-market outbound
- Massive 250M+ contact database
- All-in-one stack at SMB price
- You're already invested in the Apollo ecosystem
Pick Snov.io if…
- You specifically need solo sdrs and small teams wanting an all-in-one outbound stack
- All-in-one outbound stack at startup-friendly pricing
- Outstanding ease of use
- You're already invested in the Snov.io ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Apollo vs Snov.io
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the Derrick vs Apollo key difference for us?
+
Derrick is fully native to Google Sheets with no CSV exports or complex setup required, saving teams five to ten hours monthly compared to Apollo's external platform approach. While Apollo excels at scale with its massive contact database, Derrick eliminates the need for LinkedIn Sales Navigator subscriptions, saving approximately twelve hundred dollars annually. Derrick's integrated AI capabilities using Claude and ChatGPT enable automated scoring and segmentation directly within your spreadsheet, whereas Apollo requires separate workflows. Additionally, Derrick's rollover credits and no credit card requirement for the free tier provide greater flexibility for teams with variable prospecting volumes.
Is Derrick a solid alternative to Apollo?
+
Yes, Derrick is a solid alternative to Apollo, particularly if your team prioritizes efficiency and cost savings. While Apollo excels at database scale with 250 million contacts, Derrick operates natively within Google Sheets, eliminating CSV exports and complex integrations that consume 5-10 hours monthly. Derrick offers 50+ enrichment attributes, real-time email validation, and integrated AI scoring with Claude and ChatGPT, whereas Apollo focuses primarily on contact discovery. Additionally, Derrick's rollover credits and no credit card requirement for the free tier provide more flexibility than Apollo's traditional licensing model. Both serve different workflows: Apollo for high-volume prospecting at scale, Derrick for lean teams seeking streamlined, in-sheet enrichment without platform switching.
Derrick vs Apollo vs Snov.io: which wins on features?
+
Derrick wins on integration simplicity by operating entirely within Google Sheets, eliminating time-consuming CSV exports that Apollo and Snov.io require. While Apollo excels at contact database breadth and Snov.io at email verification affordability, Derrick combines 50+ enrichment attributes with native AI capabilities using both Claude and ChatGPT for automated scoring and segmentation. Derrick's rollover credits and no-credit-card free tier provide superior flexibility compared to competitors' rigid monthly allocations, making it ideal for teams prioritizing efficiency and ease of use without complex setup requirements.
Which is better pricing, Derrick or Snov.io?
+
When comparing pricing, Derrick often presents a more cost-efficient and flexible model for many B2B teams. Derrick’s free tier offers 100 credits with no credit card required, and its paid plans-ranging from Small to XL-are designed around credit bundles that can be rolled over monthly, which can reduce waste for teams with fluctuating prospecting needs. Snov.io, by contrast, adopts a more usage-based pricing structure focused on email discovery and verification, which can scale up costs quickly for large volumes. If your priority is a native Google Sheets workflow with extensive enrichment at a predictable, credit-based price, Derrick tends to offer better value. However, for teams prioritizing straightforward email finding and verification on a tighter budget, Snov.io remains a strong affordable option.
How does Snov.io compare to Apollo for outreach?
+
Snov.io and Apollo both excel at email discovery and verification, but they approach outreach differently. Apollo offers a broader sales intelligence platform with 250+ million contacts and integrated CRM capabilities, making it ideal for high-volume prospecting at scale. Snov.io focuses specifically on affordable email finding and verification, excelling for lean teams prioritizing cost-efficiency. However, both platforms require external tools for deeper enrichment and complex workflows. Derrick complements either solution by operating natively within Google Sheets, eliminating CSV exports while providing 50+ enrichment attributes, real-time email validation, and integrated AI scoring-all without leaving your spreadsheet, saving teams significant time and reducing tool sprawl.
Is Derrick a good replacement for both Apollo and Snov.io?
+
Yes, Derrick can be a strong replacement for both Apollo and Snov.io in many B2B prospecting workflows, but with caveats. Derrick delivers 100% native Google Sheets enrichment, real-time email validation, AI-powered scoring and segmentation, and broad automation through 3000+ integrations, all without CSV exports or LinkedIn Navigator. While Apollo offers a vast database and multi-channel outreach and Snov.io excels at fast email discovery, Derrick combines data enrichment, onboard AI insights, and cost-efficient credits to streamline prospecting end-to-end. For teams prioritizing in-sheet workflows and flexibility, Derrick often serves as a comprehensive replacement, especially when data intensity and automation matter most.
One-on-one
apollo vs Derrick - solo duel
Drop the third-party context and see how apollo compares to Derrick alone.
Open the head-to-head → One-on-oneSnov.io vs Derrick - solo duel
Drop the third-party context and see how Snov.io compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
