Snov.io
- Starting price: Free 50 credits · Starter $29.25/mo (annual)
- Free plan: Yes - 50 credits + 100 recipients/mo
- Founded: 2017
- HQ: Chernihiv, Ukraine (US entity in New York)
Snov.io is built for sequenced outreach across email + LinkedIn + (sometimes) calls. The hidden cost is enrichment: Snov.io bills you per contact AND per channel. The side-by-side comparison below isolates Snov.io's real cost-per-touched-prospect against Derrick's flat credit-pool model that decouples enrichment from sending.
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.





CURSOR 3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
Snov.io delivers email verification and basic contact discovery, but real-time validation with zero data gaps isn’t its standout capability. Derrick delivers Derrick-only accuracy by validating emails in real time directly within Google Sheets, eliminating delays and cross-source gaps. This results in improved deliverability and up to measurable efficiency gains by ensuring every contact is validated as you prospect, not after the fact. A typical use case is validating leads on-the-fly during list building to maintain clean, actionable data.
Snov.io delivers basic contact discovery and email verification, but its enrichment depth for firmographics and company intelligence remains limited compared to all-in-one solutions. Derrick provides 50+ enrichment attributes per contact/organization within a 100% native Google Sheets workflow, delivering deeper firmographics without exporting data or complex setup. This leads to measurable efficiency gains: up to 5-10 hours saved per month and richer segmentation for more precise targeting. A quick use case: auto-fill and enrich accounts directly in Sheets for faster multi-turn outreach without leaving your workbook.
Snov.io offers CRM integration and basic workflow automation, but its real-time, seamless CRM syncing often falls short in delivering truly frictionless, Jason-friendly automation at scale. Derrick fixes this by natively integrating 100% within Google Sheets, providing instant, zero-delay data propagation across your CRM actions without export steps. This results in measurable efficiency gains, saving 5-10 hours per month and improving deliverability through real-time email validation tied directly to workflow events. A practical use case is triggering live prospect updates in Sheets that automatically push to your CRM as contacts progress, with credits that pack monthly for ongoing cadences.
We're upfront - every tool has strengths. Here's where Snov.io and Derrick each genuinely win.
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Snov.io | Derrick | |
|---|---|---|
| Starting price (monthly) | Free 50 credits · Starter $29.25/mo (annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€600/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes - 50 credits + 100 recipients/mo | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
| Derrick App | Snov.io | |
|---|---|---|
| Works natively in Google Sheets | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✕ |
| Automatic AI Lead Scoring | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✓ |
| Zapier, Make, n8n integrations | ✓ | ✓ |
| Public API available | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✕ | ✓ |
| Entry price (paid plan) | 9€/mois | 39$/mois |
| Permanent free plan | ✓ | ✓ |
| Rollover credits to next month | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✓ |
| Simple setup & onboarding | ✓ | ✓ |
| Complete documentation | ✓ | ✓ |
Email Finder + Sequencer + CRM Free 50 credits · Starter $29.25/mo (annual)
Best for: Solo SDRs and small teams wanting an all-in-one outbound stack
Snov.io offers an affordable entry point with a free tier and scalable paid plans based on usage, making it a strong option for high-volume prospecting. For exact prices, feature limits, and all plan details, see the full pricing breakdown.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
Open a Sheet with your prospect list (paste a CSV from Snov.io, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
100 free credits / month · No credit card · Cancel anytime
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."