Snov.io
- Starting price: Free 50 credits · Starter $29.25/mo (annual)
- Free plan: Yes - 50 credits + 100 recipients/mo
- Founded: 2017
- HQ: Chernihiv, Ukraine (US entity in New York)
Updated
Snov.io vs Zoominfo vs Derrick: Which Is Better in 2026?
- Short answer
- Snov.io vs Zoominfo vs Derrick: Snov.io is a all-in-one email finder, verifier, warmup, sequencer and lightweight sales crm, Zoominfo is a enterprise b2b contact and company data. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Snov.io or Zoominfo) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Snov.io or Zoominfo for outreach.
Snov.io is built for sequenced outreach across email + LinkedIn + (sometimes) calls. The hidden cost is enrichment: Snov.io bills you per contact AND per channel. The side-by-side comparison below isolates Snov.io's real cost-per-touched-prospect against Derrick's flat credit-pool model that decouples enrichment from sending.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Snov.io vs Zoominfo vs Derrick at a glance
Zoominfo
- Starting price: ~$15K/yr (3 seats min)
- Free plan: No (community edition limited)
- Founded: 2007
- HQ: Vancouver, WA
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Snov.io and Zoominfo
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time validation without data quality gaps in Derrick
Snov.io and ZoomInfo provide strong contact discovery and data enrichment, but their real-time validation to prevent data quality gaps is not their core strength, which can lead to delayed updates or gaps in accuracy. Derrick offers real-time email validation natively within 100% Google Sheets, ensuring up-to-the-moment deliverability without export steps. This translates to measurable improvements in outreach reliability and reduced bounce risk, keeping prospect records consistently clean. In practice, Derrick validates contacts as you build them, so you maintain complete, gap-free data in your live workflow.
02 Flexible 3000+ integrations for rapid automation and scale
Derrick plugs into 3000+ integrations via Zapier, Make, and n8n, addressing the integration gaps Snov.io and ZoomInfo often show for end-to-end automation. Snov.io excels at email discovery but lacks a unified, scalable automation layer, while ZoomInfo focuses on data breadth rather than native workflow orchestration. Derrick enables rapid automation and scale by turning Google Sheets into a full prospecting hub with native-like workflows, saving hours per month and delivering consistent data enrichment across tools. Use cases include multi-channel campaigns with synchronized updates and real-time validation within one connected stack.
03 Comprehensive, AI-Powered Lead Scoring for Precise Targeting
Snov.io and ZoomInfo offer strong data and broad prospect lists, but they fall short on AI-powered scoring tied to real-time behavior and intent signals for precise targeting. Derrick differentiates with integrated AI Lead Scoring (Claude and ChatGPT) directly inside a 100% native Google Sheets workflow, enabling immediate prioritization and segmentation without leaving the platform. This delivers measurable efficiency: faster lead qualification, improved deliverability, and time saved in alignment steps-potentially 5–10 hours per month saved per user. Derrick also streamlines consistent enrichment with 50+ attributes per contact for sharper targeting.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Snov.io, Zoominfo, and Derrick each genuinely win.
What Snov.io does better
- All-in-one outbound stack at startup-friendly pricing
- Outstanding ease of use
- Mature platform with massive user base
What Zoominfo does better
- Largest US contact database (100M+ verified)
- #1 in 142 G2 Spring 2026 reports
- Strong CRM + outreach integrations
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Snov.io | Zoominfo | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free 50 credits · Starter $29.25/mo (annual) | ~$15K/yr (3 seats min) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€600/yr | ~€180/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes - 50 credits + 100 recipients/mo | No (community edition limited) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Snov.io vs Zoominfo vs Derrick: full feature comparison
| Snov.io | Derrick App | zoominfo | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✕ | ✓ | ✓ |
| Company tech stack lookup | ✕ | ✓ | ✓ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✕ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 39$/mois | 9€/mois | 15000$/an |
| Permanent free plan | ✓ | ✓ | ✕ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✕ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Email Finder + Sequencer + CRM derrick
best value for money
Results first.
Discover Derrick →
Sales Intelligence (Enterprise)
Snov.io vs Zoominfo vs Derrick pricing breakdown
Email Finder + Sequencer + CRM Snov.io
Free 50 credits · Starter $29.25/mo (annual)
Best for: Solo SDRs and small teams wanting an all-in-one outbound stack
Snov.io offers an affordable entry point with a free tier and paid plans that scale by credits, making it suitable for lean teams while enabling rapid prospecting. See full pricing breakdown for complete details and plan options.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Sales Intelligence (Enterprise) Zoominfo
~$15K/yr (3 seats min)
Best for: Enterprise US sales orgs
ZoomInfo offers scalable B2B data plans starting with entry-level options and paid tiers that scale with contacts and features; full pricing details are available on the dedicated pricing page-see the full breakdown for specifics.
Migration Guide
How to switch from Snov.io to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Snov.io, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Snov.io if…
- You specifically need solo sdrs and small teams wanting an all-in-one outbound stack
- All-in-one outbound stack at startup-friendly pricing
- Outstanding ease of use
- You're already invested in the Snov.io ecosystem
Pick Zoominfo if…
- You specifically need enterprise us sales orgs
- Largest US contact database (100M+ verified)
- #1 in 142 G2 Spring 2026 reports
- You're already invested in the Zoominfo ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Snov.io vs Zoominfo
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
How does Derrick vs Snov.io compare for data enrichment?
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Derrick and Snov.io take different approaches to data enrichment. Snov.io specializes in email discovery and verification at scale with an intuitive interface, making it ideal for teams focused primarily on finding valid business email addresses. Derrick, however, operates natively within Google Sheets, offering 50+ enrichment attributes per contact and company without requiring CSV exports or external platforms. Derrick combines real-time email validation with integrated AI scoring using Claude and ChatGPT, enabling deeper prospect intelligence directly in your spreadsheet. While Snov.io excels at volume-based email hunting, Derrick provides more comprehensive enrichment flexibility with rollover credits and no credit card required for the free tier, making it better suited for teams seeking integrated, multi-attribute data enhancement alongside their existing workflows.
Is Derrick a better alternative to Snov.io for outreach?
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Whether Derrick is a better alternative to Snov.io depends on your outreach priorities. Snov.io excels at affordable email discovery and verification at scale, making it ideal for teams focused purely on finding valid email addresses. However, Derrick offers a more integrated approach by combining email validation with comprehensive contact enrichment, real-time data accuracy, and AI-powered segmentation directly within Google Sheets, eliminating manual exports and complex workflows. If you need faster prospecting cycles with richer contact intelligence and prefer working natively in Google Sheets, Derrick streamlines the entire process. For teams seeking only email verification on a tight budget, Snov.io remains a solid choice, but Derrick's all-in-one enrichment capabilities and flexible monthly credits make it more versatile for comprehensive outreach campaigns.
What’s the difference Derrick vs Snov.io in features and pricing?
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Derrick operates as a Google Sheets-native platform requiring no CSV exports or complex setup, while Snov.io functions as a standalone email finder focused primarily on contact discovery and verification. Derrick offers 50+ enrichment attributes per contact with integrated AI scoring using Claude and ChatGPT, whereas Snov.io excels at email verification but lacks deeper firmographic intelligence. Pricing-wise, Derrick starts free with 100 credits and rollover monthly credits, while Snov.io uses usage-based models. Derrick's real-time email validation combined with native Sheets integration eliminates workflow friction that Snov.io users typically experience when managing outreach at scale.
Which is cheaper for teams: Derrick or Snov.io?
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Derrick is typically cheaper for teams looking to enrich data and fuel outreach directly inside Google Sheets, with a transparent credits-based pricing that includes a free tier and roll-over credits. Snov.io offers affordable plans for email finding and verification, but when you factor in the need for broader data enrichment and native spreadsheet workflows, Derrick’s 50+ enrichment attributes, real-time email validation, and extensive 3,000+ integrations can reduce overall tool sprawl and manual effort. For teams prioritizing a lean, integrated prospecting stack, Derrick often presents a more cost-efficient, all-in-one option compared to Snov.io.
What do reviews say about Derrick vs Snov.io performance?
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Reviews consistently highlight that Derrick delivers faster data enrichment directly within Google Sheets compared to Snov.io's platform-dependent approach, eliminating time-consuming CSV exports and manual list management. Users report Snov.io excels at email verification accuracy but lacks the comprehensive enrichment depth and integrated AI capabilities that Derrick provides. Snov.io's strength lies in affordability and straightforward email discovery, while Derrick's native Google Sheets integration, real-time email validation, and built-in Claude and ChatGPT scoring make it ideal for teams seeking end-to-end prospecting automation without switching between multiple tools. For organizations balancing cost, speed, and enrichment quality, Derrick's rollover credits and zero-barrier free tier offer more flexibility than Snov.io's usage-based model.
Can Derrick replace both Snov.io and ZoomInfo for outreach?
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Yes, Derrick can replace Snov.io and ZoomInfo for outreach, but with nuance. Derrick excels at outreach workflow within Google Sheets, offering real-time email validation, 50+ enrichment attributes per contact, and AI-driven scoring and segmentation, all without CSV exports or complex setup. Snov.io specializes in email discovery and verification, while ZoomInfo provides broad, network-scale data and deep firmographic insights. Derrick complements or substitutes these when your priority is seamless, native enrichment and outreach automation inside Sheets, cost-efficiency, and a flexible credits model. For teams needing advanced data breadth, multi-channel engagement, or niche intelligence, you may still pair Derrick with a dedicated data provider.
One-on-one
Snov.io vs Derrick - solo duel
Drop the third-party context and see how Snov.io compares to Derrick alone.
Open the head-to-head → One-on-onezoominfo vs Derrick - solo duel
Drop the third-party context and see how zoominfo compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
