Snov.io
- Starting price: Free 50 credits · Starter $29.25/mo (annual)
- Free plan: Yes - 50 credits + 100 recipients/mo
- Founded: 2017
- HQ: Chernihiv, Ukraine (US entity in New York)
Updated
Snov.io vs Apollo vs Derrick: Which Is Better in 2026?
- Short answer
- Snov.io vs Apollo vs Derrick: Snov.io is a all-in-one email finder, verifier, warmup, sequencer and lightweight sales crm, Apollo is a b2b sales intelligence and outreach. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Snov.io or Apollo) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Snov.io or Apollo for outreach.
Snov.io is built for sequenced outreach across email + LinkedIn + (sometimes) calls. The hidden cost is enrichment: Snov.io bills you per contact AND per channel. The side-by-side comparison below isolates Snov.io's real cost-per-touched-prospect against Derrick's flat credit-pool model that decouples enrichment from sending.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Snov.io vs Apollo vs Derrick at a glance
Apollo
- Starting price: Free / $49 annual or $59 monthly /seat (post-2026 price increase)
- Free plan: Yes (Free forever)
- Founded: 2015
- HQ: San Francisco, CA
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Snov.io and Apollo
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time validation without manual verification overhead
Derrick delivers real-time email validation directly within Google Sheets, eliminating manual verification overhead that Snov.io and Apollo struggle to provide at scale. While Snov.io prioritizes bulk email discovery and basic verification, and Apollo emphasizes breadth of data with real-time checks but often requires post-hoc validation, Derrick integrates instantaneous validation as you work. This saves measurable time and reduces bounce risk, delivering 20–40 minutes saved per 100 prospect records and improved deliverability due to instant verification. With 50+ enrichment attributes and native Sheets integration, Derrick keeps validation hands-on and always up-to-date within your workflow.
02 3000+ integrations for flexible automation and workflows
Snov.io and Apollo offer basic integration capabilities, but their multi-step automations often rely on external tools or limited native connectors, creating friction for complex workflows. Derrick delivers 3000+ integrations through Zapier, Make, and n8n, enabling seamless, flexible automation directly within 100% native Google Sheets workflows. This translates to tangible gains like 20–40% faster campaign setup and a 15–25% reduction in manual handoffs, with credits that adapt to evolving outreach needs. In practice, Derrick enables quick, scalable provisioning of end-to-end processes without exporting data or juggling separate platforms.
03 Data enrichment depth beyond basic profiles and tech insights
Snov.io and Apollo deliver solid basics for contact discovery and verification, but their data enrichment depth stops at surface-level profiles and limited firmographic insights. Derrick outpaces them by delivering 50+ enrichment attributes per contact/enterprise and AI-powered segmentation and summarization, all within 100% native Google Sheets. This means faster, more complete profiles that fuel better targeting and higher conversion, without leaving the Sheets you live in. For rapid use cases, Derrick also provides real-time email validation to ensure deliverability within enriched records.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Snov.io, Apollo, and Derrick each genuinely win.
What Snov.io does better
- All-in-one outbound stack at startup-friendly pricing
- Outstanding ease of use
- Mature platform with massive user base
What Apollo does better
- Massive 250M+ contact database
- All-in-one stack at SMB price
- Intuitive list-builder
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Snov.io | Apollo | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free 50 credits · Starter $29.25/mo (annual) | Free / $49 annual or $59 monthly /seat (post-2026 price increase) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€600/yr | ~€588/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes - 50 credits + 100 recipients/mo | Yes (Free forever) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Snov.io vs Apollo vs Derrick: full feature comparison
| Snov.io | Derrick App | apollo | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✕ | ✓ | ✓ |
| Company tech stack lookup | ✕ | ✓ | ✓ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✕ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✓ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 39$/mois | 9€/mois | 59$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✕ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Email Finder + Sequencer + CRM derrick
best value for money
Results first.
Discover Derrick →
Sales Intelligence
Snov.io vs Apollo vs Derrick pricing breakdown
Email Finder + Sequencer + CRM Snov.io
Free 50 credits · Starter $29.25/mo (annual)
Best for: Solo SDRs and small teams wanting an all-in-one outbound stack
Snov.io offers scalable pricing with an entry-level plan that includes a free tier and paid options based on credits for email finding and verification; detailed tiers and limits are available on the pricing page. For exact numbers and features, view the complete pricing breakdown.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Sales Intelligence Apollo
Free / $49 annual or $59 monthly /seat (post-2026 price increase)
Best for: SMB & mid-market outbound
Apollo pricing starts with a free entry tier offering basic access, with paid plans beginning at a modest monthly rate for expanded credits and features; see full pricing breakdown for complete details and plan options.
Migration Guide
How to switch from Snov.io to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Snov.io, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Snov.io if…
- You specifically need solo sdrs and small teams wanting an all-in-one outbound stack
- All-in-one outbound stack at startup-friendly pricing
- Outstanding ease of use
- You're already invested in the Snov.io ecosystem
Pick Apollo if…
- You specifically need smb & mid-market outbound
- Massive 250M+ contact database
- All-in-one stack at SMB price
- You're already invested in the Apollo ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Snov.io vs Apollo
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Derrick vs Snov.io: which is the better choice for outreach?
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Derrick and Snov.io serve different outreach needs. Snov.io excels at email discovery and verification at scale with affordable pricing, making it ideal for teams focused purely on finding verified contacts. However, Derrick offers a more integrated approach by operating natively within Google Sheets, eliminating CSV exports and manual data transfers that consume significant time. Derrick combines enrichment with built-in AI capabilities for scoring and segmentation, plus real-time email validation for better deliverability. For teams already working in Sheets seeking comprehensive prospecting without platform switching, Derrick provides superior efficiency. Snov.io remains the stronger choice if email finding alone is your primary need.
Is Derrick a viable alternative to Snov.io for startups?
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Yes, Derrick is a strong alternative to Snov.io for startups, particularly those already using Google Sheets for sales workflows. While Snov.io excels at email discovery and verification, Derrick operates natively within Google Sheets, eliminating CSV exports and complex integrations that consume 5-10 hours monthly. Derrick offers 50+ enrichment attributes, integrated AI scoring with Claude and ChatGPT, and rollover credits with no credit card required for the free tier. For cost-conscious startups, Derrick's approach reduces tool sprawl, whereas Snov.io requires additional platforms for enrichment depth and automation, making Derrick particularly viable for teams prioritizing simplicity and native workflow integration over pure email-finding volume.
Derrick vs Snov.io vs Apollo: which offers the best pricing?
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Pricing varies significantly across the three platforms. Snov.io offers the most affordable entry point with transparent, usage-based pricing starting around $39 monthly, ideal for lean teams. Apollo positions itself as a mid-market solution with higher pricing for access to its 250 million contact database. Derrick stands out with flexible, rollover credits starting at just $9 monthly with no credit card required for the free tier, making it cost-effective for variable prospecting workflows. Derrick's native Google Sheets integration also eliminates costly third-party tool stacking, potentially saving thousands annually compared to competitors requiring separate CRM subscriptions or LinkedIn Sales Navigator licenses.
Which has the difference in features: Snov.io vs Apollo?
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Snov.io and Apollo differ mainly in depth of data enrichment and workflow scope. Snov.io excels at fast, affordable email discovery and verification with strong basics for outbound campaigns, but its enrichment depth and real-time insights are more limited. Apollo offers broader multi-channel outreach and a larger, highly validated database with strong verification, yet can lack granular enrichment and sometimes requires manual verification for niche profiles. Derrick stands out by integrating 100% natively with Google Sheets, offering advanced AI-based scoring, segmentation, and summaries, plus over 3,000 integrations and credit-rolling, which can fill gaps in both Snov.io and Apollo-especially for teams seeking seamless, document-free prospecting and deeper automation without expensive data enrichment add-ons.
How do Snov.io and Apollo compare on pricing and review scores?
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Snov.io and Apollo both offer competitive pricing with transparent models, though at different price points. Snov.io positions itself as the more affordable option for email discovery and verification, making it attractive for lean teams. Apollo commands higher pricing due to its larger contact database of 250+ million profiles and integrated outreach features. Review scores favor Apollo slightly for data accuracy and breadth, while Snov.io earns praise for affordability and ease of use. However, both platforms require external tools or manual workflows for deeper enrichment. Derrick differentiates by offering native Google Sheets integration with rollover credits, no credit card required for free tier, and built-in AI capabilities-delivering comprehensive enrichment directly where your data lives without the complexity or ongoing platform switching these competitors demand.
Can Derrick replace both Snov.io and Apollo for automation?
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Derrick cannot fully replace Snov.io and Apollo for every automation need, but it can cover many core automation tasks within a Google Sheets-centric workflow. Snov.io excels at large-scale email discovery and verification with strong outreach automation, while Apollo provides a broad database, multi-channel outreach, and robust CRM integration. Derrick complements both by offering 100% native Google Sheets enrichment, real-time email validation, AI-powered scoring and segmentation, and extensive Zapier/Make/n8n integrations, all without CSV exports or credit card requirements for the free tier. For teams prioritizing scalable contact discovery (Snov.io) or deep multi-channel workflows with rich enrichment (Apollo), you’ll likely still pair Derrick with one of those tools to fill data depth or outreach breadth gaps.
One-on-one
Snov.io vs Derrick - solo duel
Drop the third-party context and see how Snov.io compares to Derrick alone.
Open the head-to-head → One-on-oneapollo vs Derrick - solo duel
Drop the third-party context and see how apollo compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
