Snov.io
- Starting price: Free 50 credits · Starter $29.25/mo (annual)
- Free plan: Yes - 50 credits + 100 recipients/mo
- Founded: 2017
- HQ: Chernihiv, Ukraine (US entity in New York)
Snov.io is built for sequenced outreach across email + LinkedIn + (sometimes) calls. The hidden cost is enrichment: Snov.io bills you per contact AND per channel. The side-by-side comparison below isolates Snov.io's real cost-per-touched-prospect against Derrick's flat credit-pool model that decouples enrichment from sending.
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.





CURSOR 3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
Real-time validation and 50+ enrichments in Sheets without CSVs highlights Derrick’s native Google Sheets integration, a capability Snov.io lacks when it comes to real-time validation and in-Sheets enrichment without exporting CSVs. Unlike Captain Data, which relies on scraping and external steps, Derrick renders instant email validation and 50+ attributes directly inside Sheets, eliminating CSV imports and data silos. This translates to fewer handoffs, faster prospect profiling, and potential time savings of 5-10 hours per month. With Derrick, teams gain immediate, in-workspace enrichment for faster decisioning and outreach.
Derrick positions itself as a 100% native Google Sheets data enrichment solution, addressing the depth and breadth gaps seen in Snov.io and Captain Data, which struggle to deliver truly comprehensive enrichment within a single workflow. Unlike Snov.io’s focus on email discovery and Captain Data’s LinkedIn-centric scraping, Derrick unifies 50+ enrichment attributes across contacts and companies directly in Sheets without external tools. This translates to actionable, depth-first profiles and faster prospection cycles, saving teams up to 5-10 hours per month. With integrated AI scoring, real-time validation, and seamless credits-based scaling, Derrick delivers the complete enrichment stack in one native environment.
Snov.io and Captain Data require separate setups or external CSVs to achieve rapid value, delaying quick wins and adding technical friction. Derrick delivers a 100% native Google Sheets experience with no coding or CSVs, turning setup into minutes rather than hours. Users realize measurable efficiency gains, saving 5–10 hours per month and accelerating time-to-value, all while maintaining a single, familiar workflow in Sheets. A common-use case: instant enrichment and validation within a single sheet, without leaving the environment.
We're upfront - every tool has strengths. Here's where Snov.io, Captain Data, and Derrick each genuinely win.
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Snov.io | Captain Data | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free 50 credits · Starter $29.25/mo (annual) | €399/mo (post-pivot API tier) · €29.99 per 1K credits | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€600/yr | ~€4,788/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes - 50 credits + 100 recipients/mo | 100 free credits on signup | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
| Snov.io | Derrick App | Captain Data | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✕ | ✓ | ✓ |
| Company tech stack lookup | ✕ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✕ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✓ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 39$/mois | 9€/mois | 399$/mois |
| Permanent free plan | ✓ | ✓ | ✕ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✕ |
| Complete documentation | ✓ | ✓ | ✓ |
Email Finder + Sequencer + CRM Free 50 credits · Starter $29.25/mo (annual)
Best for: Solo SDRs and small teams wanting an all-in-one outbound stack
Snov.io offers affordable, usage-based pricing with a free tier and scalable paid plans starting at entry-level credits for email discovery and verification; detailed tiers and limits are explained on the pricing page. See full pricing breakdown for complete details.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Workflow Automation API (Pivot from No-Code) €399/mo (post-pivot API tier) · €29.99 per 1K credits
Best for: Engineering teams building data infrastructure (not SDRs)
Captain Data offers accessible entry pricing with a free tier and paid plans scaling with data needs; full pricing details are available on the dedicated pricing page-click to view complete breakdown and options.
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
Open a Sheet with your prospect list (paste a CSV from Snov.io, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
100 free credits / month · No credit card · Cancel anytime
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
Drop the third-party context and see how Snov.io compares to Derrick alone.
Open the head-to-head → One-on-oneDrop the third-party context and see how Captain Data compares to Derrick alone.
Open the head-to-head → Curated stackStep back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation →