Snov.io
- Starting price: Free 50 credits · Starter $29.25/mo (annual)
- Free plan: Yes - 50 credits + 100 recipients/mo
- Founded: 2017
- HQ: Chernihiv, Ukraine (US entity in New York)
Updated
Snov.io vs Wiza vs Derrick: Which Is Better in 2026?
- Short answer
- Snov.io vs Wiza vs Derrick: Snov.io is a all-in-one email finder, verifier, warmup, sequencer and lightweight sales crm, Wiza is a sales navigator scraper with real-time email verification + bundled phone finder. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Snov.io or Wiza) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Snov.io or Wiza for outreach.
Snov.io is built for sequenced outreach across email + LinkedIn + (sometimes) calls. The hidden cost is enrichment: Snov.io bills you per contact AND per channel. The side-by-side comparison below isolates Snov.io's real cost-per-touched-prospect against Derrick's flat credit-pool model that decouples enrichment from sending.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Snov.io vs Wiza vs Derrick at a glance
Wiza
- Starting price: Free 20 emails + 5 phones · Email $83/mo (annual)
- Free plan: Yes - 20 emails + 5 phones (one-time)
- Founded: 2019
- HQ: Toronto, Canada (with NYC office)
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Snov.io and Wiza
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Get real-time email validation without data gaps
Real-time email validation often falters with data gaps when teams rely on tools like Snov.io or Wiza, which focus on discovery or LinkedIn automation rather than continuous verification. Derrick delivers true in-Sheets real-time email validation, eliminating gaps by validating as you build and enriching within Google Sheets. This leads to tangible results such as improved deliverability and reduced bounce rates, with the benefit of 100% native Sheets usage and monthly, roll-over credits. For quick wins, drop-ship validated emails directly into your outreach sequences without leaving your sheet.
02 Unified multi-tool data enrichment beyond basic emails for deeper insights
Derrick addresses the data enrichment gap left by Snov.io and Wiza, which primarily focus on basic emails and surface-level profiles rather than deep, multi-tool intelligence. Unlike Snov.io’s basic verification and Wiza’s LinkedIn-centric outreach, Derrick unifies 50+ enrichment attributes across contacts and companies within native Google Sheets, enabling richer firmographics, technographics, and AI-driven insights. This translates to measurable outcomes like faster targeting and better scoring, with monthly, reportable credits and tangible efficiency gains (time savings of 5-10h/month). A quick use-case: enrich a lead with intent, tech stack, and company insights in a single sheet, ready for segmentation and outreach.
03 Unified automation for data cleanup and dedupe across platforms
Derrick addresses the data cleanup and dedupe challenge that Snov.io and Wiza struggle with when syncing across platforms, which often leads to duplicate records and inconsistent fields. Unlike Snov.io’s basic enrichment and Wiza’s LinkedIn-centric data, Derrick offers unified automation that cleans and deduplicates data across tools within Google Sheets. The result is a tangible efficiency gain: up to 20-30% time savings on data housekeeping and a cleaner, multi-tool prospect dataset. With 100% native Google Sheets functionality and 50+ enrichment attributes, Derrick ensures consistent deduplication across your entire stack without manual reconciliation.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Snov.io, Wiza, and Derrick each genuinely win.
What Snov.io does better
- All-in-one outbound stack at startup-friendly pricing
- Outstanding ease of use
- Mature platform with massive user base
What Wiza does better
- Real-time email verification on every lookup
- Live Sales Nav scraping (job changes reflected immediately)
- Bundled email + phone in one tool
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Snov.io | Wiza | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free 50 credits · Starter $29.25/mo (annual) | Free 20 emails + 5 phones · Email $83/mo (annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€600/yr | ~€240/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes - 50 credits + 100 recipients/mo | Yes - 20 emails + 5 phones (one-time) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Snov.io vs Wiza vs Derrick: full feature comparison
| Snov.io | Derrick App | Wiza | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✓ |
| Sales Navigator 1-click import | ✕ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✕ | ✓ | ✓ |
| Company tech stack lookup | ✕ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✕ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 39$/mois | 9€/mois | 49$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Email Finder + Sequencer + CRM derrick
best value for money
Results first.
Discover Derrick →
Sales Navigator Scraper + Real-Time Verification
Snov.io vs Wiza vs Derrick pricing breakdown
Email Finder + Sequencer + CRM Snov.io
Free 50 credits · Starter $29.25/mo (annual)
Best for: Solo SDRs and small teams wanting an all-in-one outbound stack
Snov.io offers affordable entry-level pricing with a free tier and usage-based paid plans designed for scale, with details available on the pricing page. See full pricing breakdown for complete plan options and exact credits, limits, and add-ons.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Sales Navigator Scraper + Real-Time Verification Wiza
Free 20 emails + 5 phones · Email $83/mo (annual)
Best for: SDRs scraping Sales Nav at scale who care about deliverability
Wiza offers pricing with a free tier and paid plans that scale by credits and usage, starting at accessible entry points; see the full pricing breakdown for complete details and plan options.
Migration Guide
How to switch from Snov.io to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Snov.io, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Snov.io if…
- You specifically need solo sdrs and small teams wanting an all-in-one outbound stack
- All-in-one outbound stack at startup-friendly pricing
- Outstanding ease of use
- You're already invested in the Snov.io ecosystem
Pick Wiza if…
- You specifically need sdrs scraping sales nav at scale who care about deliverability
- Real-time email verification on every lookup
- Live Sales Nav scraping (job changes reflected immediately)
- You're already invested in the Wiza ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Snov.io vs Wiza
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the main difference Derrick vs Snov.io for lead gen?
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Derrick and Snov.io serve different lead generation approaches. Snov.io specializes in email discovery and verification at scale with a large B2B database, making it ideal for volume-based prospecting. However, Derrick operates natively within Google Sheets, eliminating CSV exports and manual data transfers while offering fifty-plus enrichment attributes per contact. Derrick includes real-time email validation, integrated AI scoring with Claude and ChatGPT, and rollover credits with no credit card required, providing teams a more streamlined, flexible alternative for comprehensive lead generation without platform switching or complex workflows.
Is Derrick a better alternative to Snov.io for SMBs?
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Derrick offers a more streamlined alternative to Snov.io for SMBs, particularly those already working in Google Sheets. While Snov.io excels at email verification and discovery, Derrick eliminates the need for external platforms and CSV exports by operating natively within Google Sheets, saving teams five to ten hours monthly. Derrick also provides fifty-plus enrichment attributes per contact, integrated AI scoring with Claude and ChatGPT, real-time email validation, and rollover credits with no credit card required for the free tier. For budget-conscious SMBs seeking comprehensive enrichment without complexity, Derrick delivers greater flexibility and efficiency than Snov.io's specialized email-focused approach.
Which is the better pricing option: Derrick vs Snov.io?
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The better pricing option depends on your specific needs. Snov.io excels at affordability for teams focused purely on email discovery and verification, with transparent usage-based pricing ideal for small to mid-sized sales teams. However, Derrick offers superior value for comprehensive prospecting workflows with rollover credits, no credit card required for the free tier, and integrated AI capabilities that eliminate the need for additional tools like LinkedIn Sales Navigator, potentially saving you over 1200 euros annually compared to competing platforms.
Can Derrick replace Snov.io for email verification?
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Derrick can replace Snov.io for email verification in many cases, but not as a one-to-one swap for all needs. Derrick provides real-time email validation within a 100% native Google Sheets workflow, which helps improve deliverability and reduces bounce rates, a core strength also highlighted by Snov.io. However, Snov.io specializes in large-scale email discovery and verification across an extensive database with straightforward bulk workflows and CRM integrations. If your priority is seamless, in-Sheets enrichment with strong verification and AI-assisted scoring, Derrick can cover critical verification needs while offering unique advantages like 50+ enrichment attributes per contact, AI-powered segmentation, and massive Zapier/Make/n8n integrations. For teams heavy on broad contact discovery and multi-channel outreach, you may still pair Snov.io or Wiza for complementary capabilities, but for pure email verification within a Google Sheets-centric stack, Derrick provides a compelling, cost-efficient replacement.
Derrick vs Snov.io vs Wiza: which platform offers best features?
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Derrick, Snov.io, and Wiza serve different prospecting needs, each with distinct strengths. Snov.io excels at email discovery and verification at scale with affordable pricing, making it ideal for straightforward contact finding. Wiza specializes in LinkedIn automation for rapid outreach but offers limited data enrichment beyond surface-level profiles. Derrick stands out as a fully native Google Sheets platform combining 50+ enrichment attributes, real-time email validation, integrated AI scoring with Claude and ChatGPT, and rollover credits with no credit card required. If you need comprehensive B2B enrichment without leaving Google Sheets while saving 5-10 hours monthly on manual workflows, Derrick delivers superior functionality and cost efficiency compared to both competitors.
How does Snov.io compare to Wiza in review and pricing?
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Snov.io focuses on scalable email finding, verification, and basic enrichment at affordable, usage-based pricing, with strong verification accuracy and an intuitive workflow. Wiza emphasizes LinkedIn-driven prospecting, offering high-speed automation and strong data around contacts sourced from LinkedIn, but with limited enrichment beyond profile data and potential reliability concerns tied to LinkedIn. Derrick, by contrast, offers 50+ enrichment attributes per contact, real-time email validation, and a 100% native Google Sheets workflow with extensive Zapier/Make integrations, plus roll-over credits and no credit card required for the free tier. If you want a single, in-sheets enrichment and outreach hub with flexible credits and AI-driven scoring, Derrick complements both Snov.io and Wiza by filling gaps in data depth, multi-channel workflow, and ease of use without exporting data or relying on LinkedIn as the sole data source. Regarding pricing comparisons, Snov.io and Wiza price per feature (email verification vs LinkedIn automation) can be cost-effective for their core use cases, but Derrick’s credit-based model within Sheets can yield long-term savings and operational efficiency, especially for teams already embedded in Google Sheets.
One-on-one
Snov.io vs Derrick - solo duel
Drop the third-party context and see how Snov.io compares to Derrick alone.
Open the head-to-head → One-on-oneWiza vs Derrick - solo duel
Drop the third-party context and see how Wiza compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
