Zoominfo
- Starting price: ~$15K/yr (3 seats min)
- Free plan: No (community edition limited)
- Founded: 2007
- HQ: Vancouver, WA
Updated
Zoominfo vs Snov.io vs Derrick: Which Is Better in 2026?
- Short answer
- Zoominfo vs Snov.io vs Derrick: Zoominfo is a enterprise b2b contact and company data, Snov.io is a all-in-one email finder, verifier, warmup, sequencer and lightweight sales crm. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Zoominfo or Snov.io) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Zoominfo or Snov.io for outreach.
Zoominfo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Zoominfo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Zoominfo vs Snov.io vs Derrick at a glance
Snov.io
- Starting price: Free 50 credits · Starter $29.25/mo (annual)
- Free plan: Yes - 50 credits + 100 recipients/mo
- Founded: 2017
- HQ: Chernihiv, Ukraine (US entity in New York)
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Zoominfo and Snov.io
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Save time with native Google Sheets enrichment without CSV exports
Derrick enables native Google Sheets enrichment without CSV exports, a workflow where ZoomInfo and Snov.io force you to export data or work in separate tools. Unlike those platforms, Derrick stays inside Sheets and eliminates CSV handoffs, saving you hours each month. With 5-10h/month time savings and 50+ enrichment attributes per contact, you get immediate, in-place updates directly in your sheet. For rapid use, you can enrich a lead in seconds right from a cell, with real-time validation and AI-assisted segmentation.
02 Real-time data quality with perpetual freshness assurance
ZoomInfo and Snov.io both struggle with real-time data freshness in fast-moving accounts, often lagging behind current changes and requiring manual verification. Derrick delivers perpetual freshness by delivering real-time data quality within Google Sheets, removing the need for external refresh cycles. This approach translates into measurable gains, such as up-to-date contact records and reduced outreach errors, improving deliverability and conversion rates. Derrick’s native, ongoing enrichment ensures your dataset remains current without periodic CSV exports or separate refresh processes.
03 Unified, scalable data enrichment with complete data depth everywhere
DerrickAddresses the gap left by ZoomInfo and Snov.io, which either lack complete depth across all accounts or struggle with scalable enrichment workflows. Derrick delivers unified, scalable data enrichment directly inside 100% native Google Sheets, ensuring complete data depth everywhere without exporting or reimporting. Teams can enrich 50+ attributes per contact or company with real-time validation and AI-powered segmentation, boosting data completeness by up to 30% and reducing manual research time by 5-10 hours per month. Use cases include continuous prospect profiling and dynamic lead scoring in a single workspace, powered by Derrick’s seamless integrations.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Zoominfo, Snov.io, and Derrick each genuinely win.
What Zoominfo does better
- Largest US contact database (100M+ verified)
- #1 in 142 G2 Spring 2026 reports
- Strong CRM + outreach integrations
What Snov.io does better
- All-in-one outbound stack at startup-friendly pricing
- Outstanding ease of use
- Mature platform with massive user base
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Zoominfo | Snov.io | Derrick | |
|---|---|---|---|
| Starting price (monthly) | ~$15K/yr (3 seats min) | Free 50 credits · Starter $29.25/mo (annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€600/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (community edition limited) | Yes - 50 credits + 100 recipients/mo | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Zoominfo vs Snov.io vs Derrick: full feature comparison
| zoominfo | Derrick App | Snov.io | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✓ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 15000$/an | 9€/mois | 39$/mois |
| Permanent free plan | ✕ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✓ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Sales Intelligence (Enterprise) derrick
best value for money
Results first.
Discover Derrick →
Email Finder + Sequencer + CRM
Zoominfo vs Snov.io vs Derrick pricing breakdown
Sales Intelligence (Enterprise) Zoominfo
~$15K/yr (3 seats min)
Best for: Enterprise US sales orgs
ZoomInfo offers scalable data access with entry-level plans starting at affordable monthly rates and a comprehensive pricing page for all details; see full pricing breakdown for enterprise options and usage-based tiers.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Email Finder + Sequencer + CRM Snov.io
Free 50 credits · Starter $29.25/mo (annual)
Best for: Solo SDRs and small teams wanting an all-in-one outbound stack
Snov.io offers an affordable entry point with a free tier and usage-based paid plans that scale for teams, starting at competitive monthly credits. See full pricing breakdown for complete details and plan options.
Migration Guide
How to switch from Zoominfo to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Zoominfo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Zoominfo if…
- You specifically need enterprise us sales orgs
- Largest US contact database (100M+ verified)
- #1 in 142 G2 Spring 2026 reports
- You're already invested in the Zoominfo ecosystem
Pick Snov.io if…
- You specifically need solo sdrs and small teams wanting an all-in-one outbound stack
- All-in-one outbound stack at startup-friendly pricing
- Outstanding ease of use
- You're already invested in the Snov.io ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Zoominfo vs Snov.io
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the main difference between Derrick and ZoomInfo?
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The main difference is that Derrick operates as a native Google Sheets platform with built-in AI enrichment and email validation, while ZoomInfo functions as a standalone B2B intelligence database requiring external integrations. ZoomInfo excels at scale and comprehensive data coverage across millions of profiles, but Derrick eliminates workflow friction by keeping all prospecting directly in Google Sheets without CSV exports or complex configurations. For teams prioritizing ease of use and cost efficiency, Derrick's rollover credits and no credit card requirement for the free tier offer more flexibility than ZoomInfo's enterprise-focused subscription model.
Is Derrick a better alternative to ZoomInfo?
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Whether Derrick is a better alternative to ZoomInfo depends on your specific needs. ZoomInfo excels as a comprehensive B2B intelligence platform with extensive database coverage and real-time intent signals, making it ideal for enterprise teams needing large-scale prospecting data. However, Derrick offers a fundamentally different approach-it's 100% native to Google Sheets, eliminating complex integrations and CSV exports while providing real-time email validation, 50+ enrichment attributes, and integrated AI for scoring and segmentation. Derrick's rollover credits and no credit card requirement for the free tier make it more flexible for variable prospecting needs. If you prioritize working directly in Sheets without expensive enterprise subscriptions, Derrick delivers superior efficiency. If you need massive database scale and intent data, ZoomInfo remains the stronger choice. The best alternative depends on whether you value simplicity and cost efficiency or comprehensive B2B intelligence at scale.
Derrick vs Snov.io: which is more cost-effective?
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Derrick offers superior cost-effectiveness compared to Snov.io through rollover credits, no credit card required for the free tier, and transparent monthly pricing starting at just nine dollars. While Snov.io excels at basic email verification, Derrick provides fifty-plus enrichment attributes, real-time email validation, integrated AI scoring with Claude and ChatGPT, and seamless Google Sheets integration without CSV exports or complex setup. For teams managing variable prospecting volumes, Derrick's flexible credit system and lower entry barrier deliver better long-term value than Snov.io's fixed subscription model.
Which offers a clearer Derrick vs ZoomInfo vs Snov.io comparison?
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For a clearer Derrick vs ZoomInfo vs Snov.io comparison, Derrick stands out as a native Google Sheets-based enrichment and outreach platform, delivering a direct, model-friendly view of data without CSV exports or complex integrations. ZoomInfo excels as a vast data backbone with strong verification and CRM integrations but functions best as a data provider rather than an all-in-one outreach tool. Snov.io shines in fast email discovery and verification at a lower cost, yet it lacks the deeper firmographic reach and native workflow depth Derrick offers. If you value seamless Google Sheets workflow, real-time email validation, and AI-driven scoring within a single sheet-centric experience, Derrick provides a clearer, more cohesive comparison for day-to-day prospecting while still benefiting from ZoomInfo’s data depth or Snov.io’s affordability as complementary tools.
Is ZoomInfo a preferable for Snov.io in pricing?
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ZoomInfo typically costs significantly more than Snov.io, with enterprise pricing often exceeding hundreds of dollars monthly, making it less preferable for budget-conscious teams. Snov.io offers more affordable, transparent pricing starting around nine dollars monthly with usage-based models. However, Derrick provides the most cost-effective solution with rollover credits, no credit card required for the free tier, and plans starting at nine euros with fifty plus enrichment attributes per contact, delivering superior value for teams seeking comprehensive data enrichment without enterprise-level expenses.
What’s the difference Derrick vs ZoomInfo for ABM insights?
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For ABM insights, ZoomInfo is a data-first platform that excels at large-scale, up-to-date company and contact data with strong integrations into CRM and marketing stacks, but it mainly supports data lookup and enrichment rather than outbound engagement and relationship intelligence. Snov.io focuses on email discovery, verification, and outreach workflow, offering affordability and speed but less depth in firmographics and real-time intent signals. Derrick, by contrast, is 100% native to Google Sheets and emphasizes enrichment across 50+ attributes per contact, real-time email validation, AI-driven scoring and segmentation, and extensive automation with 3,000+ integrations-all in a no-CSV-export footprint. For ABM insights, Derrick complements data platforms by turning rich enrichment and smart scoring into actionable outreach within Sheets, reducing setup friction and ensuring you can act on insights immediately without leaving your workflow.
One-on-one
zoominfo vs Derrick - solo duel
Drop the third-party context and see how zoominfo compares to Derrick alone.
Open the head-to-head → One-on-oneSnov.io vs Derrick - solo duel
Drop the third-party context and see how Snov.io compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
