Zoominfo
- Starting price: ~$15K/yr (3 seats min)
- Free plan: No (community edition limited)
- Founded: 2007
- HQ: Vancouver, WA
Zoominfo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Zoominfo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.





CURSOR 3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
ZoomInfo speeds data work but requires CSV exports or separate enrichment steps, which slows workflows. Derrick delivers native Sheets enrichment inside Google Sheets, eliminating CSV exports and extra handoffs. This saves measurable time and reduces repetitive copy-paste, enabling teams to update prospect lists in real time-often trimming 5-10 hours per month. With Derrick, you stay in Sheets for immediate, scalable enrichment without leaving the workflow.
ZoomInfo's real-time data approach excels at breadth but often struggles with immediate email deliverability validation at scale, leaving teams uncertain about inbox reach before outreach. Derrick differentiates by providing automated real-time email validation within the same workflow, directly reducing bounce risk as part of the enrichment process. Users can expect measurable deliverability improvements and lower wasted sends, helping to maintain sender reputation and higher engagement rates. A practical use case: validate emails on the fly during lead capture in Google Sheets, ensuring clean lists from day one.
zoominfo’s coverage is broad but often lacks depth for highly specialized verticals, leaving niche segments hard to segment precisely. Derrick delivers effortless, flexible enrichment for those markets with AI segmentation that combines Claude and ChatGPT for nuanced scoring and automatic profiling. Users see tangible gains: up to 20–40% faster segmentation cycles and measurable time saved in tailoring outreach, while maintaining high data quality across 50+ attributes per contact. A typical use case is rapidly enriching and segmenting fintech or healthtech signals without extra tooling, directly inside Google Sheets.
We're upfront - every tool has strengths. Here's where Zoominfo and Derrick each genuinely win.
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Zoominfo | Derrick | |
|---|---|---|
| Starting price (monthly) | ~$15K/yr (3 seats min) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (community edition limited) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
| Derrick App | zoominfo | |
|---|---|---|
| Works natively in Google Sheets | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ |
| SimilarWeb & G2 insights integrated | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ |
| Automatic AI Lead Scoring | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ |
| Public API available | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✕ | ✓ |
| Entry price (paid plan) | 9€/mois | 15000$/an |
| Permanent free plan | ✓ | ✕ |
| Rollover credits to next month | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✕ |
| Complete documentation | ✓ | ✓ |
Sales Intelligence (Enterprise) ~$15K/yr (3 seats min)
Best for: Enterprise US sales orgs
ZoomInfo offers scalable B2B data plans starting with entry-level paid tiers, plus potential free trial options depending on current promotions; see the pricing page for the full breakdown of plans, credits, and enterprise options.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
Open a Sheet with your prospect list (paste a CSV from Zoominfo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
100 free credits / month · No credit card · Cancel anytime
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."