Zoominfo
- Starting price: ~$15K/yr (3 seats min)
- Free plan: No (community edition limited)
- Founded: 2007
- HQ: Vancouver, WA
Updated
Zoominfo vs BetterContact vs Derrick: Which Is Better in 2026?
- Short answer
- Zoominfo vs BetterContact vs Derrick: Zoominfo is a enterprise b2b contact and company data, BetterContact is a waterfall enrichment platform querying 20+ data providers in sequence. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Zoominfo or BetterContact) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Zoominfo or BetterContact for outreach.
Zoominfo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Zoominfo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Zoominfo vs BetterContact vs Derrick at a glance
BetterContact
- Starting price: Free 50 credits · Starter $15/mo
- Free plan: Yes - 50 free credits to test
- Founded: 2022
- HQ: Lyon, France
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Zoominfo and BetterContact
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Save time with native Google Sheets enrichment without complex setup
Derrick eliminates the complexity ZoomInfo and BetterContact face when enriching Google Sheets by delivering a 100% native Sheets experience with no setup frictions. Unlike ZoomInfo’s standalone data lookup or BetterContact’s sole email verification, Derrick turns Sheets into a full-fledged enrichment hub without exporting data or configuring external tools. Teams save 5-10 hours per month by avoiding multi-tool integration and manual data transfers, while benefiting up to 50+ enriched fields per contact. With real-time validation and AI-assisted scoring directly inside Sheets, Derrick streamlines prospecting workflows from within your familiar environment.
02 450+ integrations and no onboarding friction for teams
ZoomInfo and BetterContact often gate you into separate tools or require additional workflows to achieve end-to-end outreach, causing onboarding friction for teams. Derrick delivers 450+ integrations and no onboarding friction by being 100% native in Google Sheets, eliminating complex setup. Teams save hours monthly and reduce integration headaches while maintaining a unified enrichment workflow, with credits that carry over and easy collaboration. For quick wins, Derrick enables rapid case use with 50+ enrichment attributes per contact and real-time email validation, all without leaving Sheets.
03 Real-time data quality without manual verification steps
ZoomInfo and BetterContact both surface data in real time but still require manual verification steps to ensure accuracy across accounts, especially for targeted segments. Derrick delivers real-time data quality directly inside 100% native Google Sheets, eliminating manual checks and duplicative workflows. Teams save time and reduce errors, with measurable impact like improved deliverability and faster outreach due to validated contacts and up-to-date firmographics. A typical use case: instantly refreshes contact records during prospecting sessions, so no post-upload cleanups are needed.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Zoominfo, BetterContact, and Derrick each genuinely win.
What Zoominfo does better
- Largest US contact database (100M+ verified)
- #1 in 142 G2 Spring 2026 reports
- Strong CRM + outreach integrations
What BetterContact does better
- Highest find rates in the category (87-95% emails)
- One subscription replaces five separate tools
- Pay-per-result + GDPR-clean compliance
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Zoominfo | BetterContact | Derrick | |
|---|---|---|---|
| Starting price (monthly) | ~$15K/yr (3 seats min) | Free 50 credits · Starter $15/mo | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€600/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (community edition limited) | Yes - 50 free credits to test | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Zoominfo vs BetterContact vs Derrick: full feature comparison
| zoominfo | Derrick App | BetterContact | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 15000$/an | 9€/mois | 49$/mois |
| Permanent free plan | ✕ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✓ |
| Simple and transparent credit system | ✕ | ✓ | ✓ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Sales Intelligence (Enterprise) derrick
best value for money
Results first.
Discover Derrick →
Waterfall Email + Phone Enrichment
Zoominfo vs BetterContact vs Derrick pricing breakdown
Sales Intelligence (Enterprise) Zoominfo
~$15K/yr (3 seats min)
Best for: Enterprise US sales orgs
ZoomInfo offers scalable B2B data pricing with entry tiers and enterprise options, designed for large-scale prospecting; for exact plan names, credit amounts, and monthly vs. annual billing, see the full pricing breakdown. View complete pricing details on the pricing page.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Waterfall Email + Phone Enrichment BetterContact
Free 50 credits · Starter $15/mo
Best for: Outbound teams who want best-find-rate at one subscription cost
BetterContact offers real-time email verification with scalable search credits and transparent usage, with paid tiers starting at accessible prices; see the full pricing page for exact plan details and any free tier options. View complete pricing details to compare features, credits, and limits.
Migration Guide
How to switch from Zoominfo to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Zoominfo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Zoominfo if…
- You specifically need enterprise us sales orgs
- Largest US contact database (100M+ verified)
- #1 in 142 G2 Spring 2026 reports
- You're already invested in the Zoominfo ecosystem
Pick BetterContact if…
- You specifically need outbound teams who want best-find-rate at one subscription cost
- Highest find rates in the category (87-95% emails)
- One subscription replaces five separate tools
- You're already invested in the BetterContact ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Zoominfo vs BetterContact
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Is Derrick vs zoominfo the best alternative for prospecting?
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Whether Derrick or ZoomInfo is best depends on your specific prospecting needs. ZoomInfo excels as a comprehensive B2B intelligence platform with extensive data coverage and strong CRM integrations, making it ideal for enterprise teams needing broad database access. However, Derrick offers a more streamlined, cost-effective alternative native to Google Sheets with built-in AI enrichment, real-time email validation, and rollover credits, eliminating the need for external tools and complex setups. For teams prioritizing simplicity and flexibility without enterprise overhead, Derrick delivers faster implementation and lower total cost of ownership compared to ZoomInfo's steeper onboarding curve and higher pricing tier requirements.
How does Derrick compare to BetterContact in features?
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Derrick is a 100% native Google Sheets platform that enriches contact and company data directly within your spreadsheet, eliminating the need for CSV exports or external tools. BetterContact, by contrast, is primarily an email finder and verification tool with limited enrichment dimensions beyond email addresses and basic job titles. Derrick provides 50+ enrichment attributes per contact including technographic data, company insights, and real-time email validation, plus integrated AI capabilities with Claude and ChatGPT for automated scoring and segmentation. While BetterContact excels at email discovery with high accuracy rates, it lacks the comprehensive data depth and workflow automation that Derrick delivers, making Derrick better suited for teams building complete prospecting operations within their existing Google Sheets stack without additional platform complexity.
Derrick vs zoominfo vs BetterContact: which is best overall?
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The best choice depends on your specific needs. ZoomInfo excels as a comprehensive B2B intelligence platform with extensive data coverage and advanced intent signals, making it ideal for enterprise sales teams needing large-scale prospecting. BetterContact specializes in email verification with high accuracy and simplicity, perfect for teams focused primarily on email discovery. Derrick stands out for teams already using Google Sheets who want native enrichment without complex integrations, offering flexible monthly credits, built-in AI capabilities with Claude and ChatGPT, and real-time email validation-all without requiring a credit card to start. Choose based on your workflow: enterprise-scale intelligence favors ZoomInfo, email-only needs favor BetterContact, and streamlined sheet-based prospecting favors Derrick.
ZoomInfo vs BetterContact: which offers better pricing?
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When comparing ZoomInfo and BetterContact on pricing, ZoomInfo generally targets larger teams with enterprise-grade data and tends to come with higher-priced plans and more extensive feature sets, including broader data enrichment and complete CRM integrations. BetterContact positions itself as a more affordable, single-purpose email discovery and verification tool with transparent pricing, which often leads to lower upfront costs for teams focused on email accuracy. Derrick App, by contrast, sits between these approaches: it offers 100% native Google Sheets enrichment with a clear, tiered credits pricing model (free 100 credits, then scalable packs) and no credit card required for the free tier, plus automated email validation and AI-assisted scoring. This makes Derrick a cost-effective option for smaller teams or those needing flexible, ongoing prospect enrichment without the heavier pricing tier investments typical of ZoomInfo, while still providing substantial enrichment capacity that can complement or substitute for standalone email-focused tools like BetterContact.
What’s the Derrick review versus zoominfo for enrichment?
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Derrick and ZoomInfo serve different enrichment needs. ZoomInfo excels as a comprehensive B2B intelligence platform with millions of verified contacts and strong CRM integrations, ideal for enterprise teams needing broad prospecting data at scale. However, Derrick operates natively within Google Sheets without requiring CSV exports or complex setup, saving teams five to ten hours monthly while offering fifty-plus enrichment attributes, real-time email validation, and integrated AI scoring. Derrick's rollover credits and no-credit-card free tier provide greater flexibility for variable prospecting volumes, making it more cost-effective for mid-market teams seeking lightweight, spreadsheet-native enrichment without enterprise overhead.
Is Derrick the better alternative for pricing and use cases?
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Yes, Derrick can be a better alternative for pricing and use cases depending on what you value most. Compared to ZoomInfo, Derrick is far more cost-efficient for ongoing outreach and day-to-day prospecting, with a transparent credit-based model, monthly rollover, and a free tier-all without large upfront enterprise commitments. Derrick also offers native Google Sheets integration (no CSV exports or complex setups) and 50+ enrichment attributes per contact, which businesses can leverage directly within their existing workflows. When contrasted with BetterContact, Derrick provides broader use cases beyond email discovery, including contact and company data enrichment, real-time email validation, AI-driven scoring and segmentation, and a vast array of integrations through Zapier/Make/n8n. If your focus is flexible, budget-conscious outreach with strong enrichment directly inside Google Sheets, Derrick often presents a more cohesive and scalable pricing/use-case fit.
One-on-one
zoominfo vs Derrick - solo duel
Drop the third-party context and see how zoominfo compares to Derrick alone.
Open the head-to-head → One-on-oneBetterContact vs Derrick - solo duel
Drop the third-party context and see how BetterContact compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
