Zoominfo
- Starting price: ~$15K/yr (3 seats min)
- Free plan: No (community edition limited)
- Founded: 2007
- HQ: Vancouver, WA
Zoominfo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Zoominfo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.





CURSOR 3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
Derrick eliminates the common pain点 of switching away from Google Sheets by offering native Sheets-led enrichment, unlike ZoomInfo or Surfe which require exporting data or switching apps. ZoomInfo and Surfe excel at data depth or LinkedIn-driven insights, but neither provides a 100% native Sheets experience with in-workflow enrichment. Derrick runs inside Sheets, delivering 50+ enrichment attributes per contact and real-time validation without CSV exports, saving 5-10 hours per month. With Derrick, teams enrich directly where they work, avoiding exports and re-imports for faster prospecting.
Real-time validation is critical for deliverability and trust signals, but ZoomInfo and Surfe struggle with immediate verification within outreach workflows, often delivering stale or incomplete email validity. Derrick solves this by providing real-time email validation directly inside Google Sheets, ensuring messages land in inboxes and sender reputation remains intact. This results in tangible outcomes like higher deliverability rates and stronger sender credibility, with measurable impact on engagement. In practice, Derrick enables instant validation during prospecting, reducing bounce risk and enabling trust signals at the moment of contact.
ZoomInfo and Surfe struggle with depth in niche verticals and multi-source context, often delivering broad data without tailored enrichment for specialized segments. Derrick solves this by unifying multiple sources directly inside native Google Sheets, avoiding extra tooling and separate imports. By combining 50+ enrichment attributes across sources with real-time validation and AI-assisted scoring, Derrick delivers targeted, ready-to-action profiles that fit niche verticals, reducing manual synthesis time by 20-40% and increasing hit-rate accuracy. A quick use case: enriches a handful of vertical-specific personas in one sheet, with credits tracked and reusable for ongoing campaigns.
We're upfront - every tool has strengths. Here's where Zoominfo, Surfe, and Derrick each genuinely win.
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Zoominfo | Surfe | Derrick | |
|---|---|---|---|
| Starting price (monthly) | ~$15K/yr (3 seats min) | Free 20 emails + 5 phones · Essential $39/mo | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€240/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (community edition limited) | Yes - 20 emails + 5 phones/yr permanently | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
| zoominfo | Derrick App | Surfe | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 15000$/an | 9€/mois | 29$/mois |
| Permanent free plan | ✕ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✓ |
| Simple and transparent credit system | ✕ | ✓ | ✓ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Sales Intelligence (Enterprise) ~$15K/yr (3 seats min)
Best for: Enterprise US sales orgs
ZoomInfo offers scalable B2B data pricing with entry-level plans and scalable enterprise options; exact tiers and credits vary by package, and a full pricing breakdown is available on the pricing page-view complete pricing details to compare options.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Free 20 emails + 5 phones · Essential $39/mo
Best for: SDRs whose entire workflow lives inside LinkedIn
Surfe offers entry pricing with a free tier and paid plans starting at a modest monthly rate; details vary by plan and usage. See the full pricing breakdown for all features, limits, and tier-by-tier options.
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
Open a Sheet with your prospect list (paste a CSV from Zoominfo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
100 free credits / month · No credit card · Cancel anytime
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
Drop the third-party context and see how zoominfo compares to Derrick alone.
Open the head-to-head → One-on-oneDrop the third-party context and see how Surfe compares to Derrick alone.
Open the head-to-head → Curated stackStep back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation →