Zoominfo
- Starting price: ~$15K/yr (3 seats min)
- Free plan: No (community edition limited)
- Founded: 2007
- HQ: Vancouver, WA
Updated
Zoominfo vs Wiza vs Derrick: Which Is Better in 2026?
- Short answer
- Zoominfo vs Wiza vs Derrick: Zoominfo is a enterprise b2b contact and company data, Wiza is a sales navigator scraper with real-time email verification + bundled phone finder. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Zoominfo or Wiza) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Zoominfo or Wiza for outreach.
Zoominfo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Zoominfo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Zoominfo vs Wiza vs Derrick at a glance
Wiza
- Starting price: Free 20 emails + 5 phones · Email $83/mo (annual)
- Free plan: Yes - 20 emails + 5 phones (one-time)
- Founded: 2019
- HQ: Toronto, Canada (with NYC office)
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Zoominfo and Wiza
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Save time with native Google Sheets workflow integration without data drift
ZoomInfo and Wiza both rely on separate workflows or tools that can introduce data drift or require manual syncing when you move data into Google Sheets. Derrick delivers a 100% native Google Sheets workflow, eliminating export steps and misalignment by keeping enrichment, validation, and scoring directly inside Sheets. This saves 5-10 hours per month and reduces data drift risk, as every action stays in one environment with real-time validation. For a quick use case, a reviewer can enrich 50+ attributes per contact within the same sheet without leaving Sheets.
02 Real-time email validation boosts deliverability and conversions
Real-time email validation directly addresses deliverability gaps highlighted by ZoomInfo and Wiza, which focus on data breadth but often lack ongoing, live verification that prevents bounces. Derrick delivers instant email validation within its 100% native Google Sheets workflow, ensuring you only send to valid addresses and reducing SMTP bounces. This translates to measurable lift in inbox placement and higher conversion rates, with a tangible reduction in wasted outreach credits and time spent chasing invalid contacts. Practical use: validate in real-time as you build sequences, so every touchpoint starts with deliverable emails.
03 Unified data enrichment across platforms for niche verticals
Derrick addresses the gap left by ZoomInfo and Wiza, which rely on broad data scopes and LinkedIn-centric enrichment that often miss niche vertical nuances. Unlike ZoomInfo's broad but sometimes shallow specialization or Wiza's focus on outreach rather than deep enrichment, Derrick delivers unified data enrichment across platforms tailored to specific verticals. By consolidating 50+ attributes per contact and company across native Google Sheets workflows, Derrick yields measurable efficiency gains and richer profiles, saving up to 5-10 hours per month. A practical use case is rapid vertical-specific prospecting without leaving Sheets, backed by reportable monthly credits and flexible enrichment.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Zoominfo, Wiza, and Derrick each genuinely win.
What Zoominfo does better
- Largest US contact database (100M+ verified)
- #1 in 142 G2 Spring 2026 reports
- Strong CRM + outreach integrations
What Wiza does better
- Real-time email verification on every lookup
- Live Sales Nav scraping (job changes reflected immediately)
- Bundled email + phone in one tool
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Zoominfo | Wiza | Derrick | |
|---|---|---|---|
| Starting price (monthly) | ~$15K/yr (3 seats min) | Free 20 emails + 5 phones · Email $83/mo (annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€240/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (community edition limited) | Yes - 20 emails + 5 phones (one-time) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Zoominfo vs Wiza vs Derrick: full feature comparison
| zoominfo | Derrick App | Wiza | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✓ |
| Sales Navigator 1-click import | ✕ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 15000$/an | 9€/mois | 49$/mois |
| Permanent free plan | ✕ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Sales Intelligence (Enterprise) derrick
best value for money
Results first.
Discover Derrick →
Sales Navigator Scraper + Real-Time Verification
Zoominfo vs Wiza vs Derrick pricing breakdown
Sales Intelligence (Enterprise) Zoominfo
~$15K/yr (3 seats min)
Best for: Enterprise US sales orgs
ZoomInfo offers scalable data access with entry-level plans beginning around a moderate monthly rate and credits-based usage, plus a complete pricing page detailing tiers, add-ons, and enterprise options. See full pricing breakdown for all details and the exact pricing by plan.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Sales Navigator Scraper + Real-Time Verification Wiza
Free 20 emails + 5 phones · Email $83/mo (annual)
Best for: SDRs scraping Sales Nav at scale who care about deliverability
Wiza offers entry-level pricing with a free tier and paid plans scaling by credits, designed for scalable LinkedIn outreach; full pricing details are available on the Pricing page-see the complete breakdown for exact plan costs and limits.
Migration Guide
How to switch from Zoominfo to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Zoominfo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Zoominfo if…
- You specifically need enterprise us sales orgs
- Largest US contact database (100M+ verified)
- #1 in 142 G2 Spring 2026 reports
- You're already invested in the Zoominfo ecosystem
Pick Wiza if…
- You specifically need sdrs scraping sales nav at scale who care about deliverability
- Real-time email verification on every lookup
- Live Sales Nav scraping (job changes reflected immediately)
- You're already invested in the Wiza ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Zoominfo vs Wiza
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Which Derrick vs ZoomInfo comparison highlights key differences?
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The key differences between Derrick and ZoomInfo center on deployment and use case focus. ZoomInfo excels as a comprehensive B2B database platform with millions of verified contacts and enterprise-grade data coverage, ideal for large-scale prospecting and intent signals. Derrick, however, operates natively within Google Sheets, eliminating CSV exports and complex integrations while offering AI-powered enrichment with Claude and ChatGPT directly in your spreadsheet. Where ZoomInfo requires standalone subscriptions and lengthy onboarding, Derrick provides flexible, rollover credits with no credit card needed for the free tier, making it more accessible for teams prioritizing simplicity and cost efficiency over massive database scale.
Is Derrick a better alternative to ZoomInfo for teams?
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Whether Derrick is better depends on your team's specific needs. ZoomInfo excels as a comprehensive B2B intelligence platform with extensive database coverage and advanced intent signals, making it ideal for enterprise sales teams requiring massive scale and deep firmographic data. However, Derrick offers a more lightweight, flexible alternative that operates natively within Google Sheets without complex integrations or expensive subscriptions. If your team prioritizes ease of use, cost efficiency, and seamless spreadsheet workflows over enterprise-scale data volume, Derrick delivers superior value. For teams needing both prospecting automation and real-time email validation with built-in AI capabilities, Derrick complements or replaces ZoomInfo effectively while reducing operational overhead.
What’s the difference between Derrick and ZoomInfo in features?
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Derrick focuses on data enrichment directly within Google Sheets with fifty-plus contact and company attributes, while ZoomInfo operates as a standalone B2B intelligence platform emphasizing database breadth and real-time verification at enterprise scale. Derrick eliminates the need for external tools or CSV exports, integrates AI scoring via Claude and ChatGPT, and offers rollover credits with no card required for free tier access. ZoomInfo excels at comprehensive prospecting data but requires integration with your CRM stack for engagement, making it better suited for teams prioritizing massive data coverage over streamlined workflow efficiency. Derrick's lightweight, spreadsheet-native approach works best for sales teams seeking faster enrichment without platform complexity.
Does Derrick pricing compete with ZoomInfo pricing?
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Yes, Derrick pricing competes with ZoomInfo, but in a different way. ZoomInfo is primarily a data provider with enterprise-grade breadth and enrichment, often at higher price points and with a steeper adoption curve. Derrick, by contrast, offers a cost-effective, fully native Google Sheets enrichment platform with flexible credit-based tiers, monthly rollovers, and no credit card required for the free tier. For teams that already rely on CRM data and need efficient outreach and scoring inside Sheets, Derrick delivers substantial value at a lower ongoing cost, while ZoomInfo dominates in sheer data scale and verification. Wiza sits more upstream in automation, but Derrick still offers integrated enrichment, AI scoring, and broad integrations that complement LinkedIn-focused tools.
Can Derrick replace ZoomInfo for data enrichment needs?
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Derrick can effectively replace ZoomInfo for data enrichment if your primary need is enriching existing prospect lists rather than discovering new leads at scale. While ZoomInfo excels as a comprehensive B2B database for prospecting, Derrick offers a more lightweight, flexible alternative native to Google Sheets with fifty plus enrichment attributes per contact and company. Derrick eliminates manual exports and complex configurations, saving five to ten hours monthly, and includes real-time email validation for better deliverability. However, ZoomInfo remains superior for discovering entirely new prospects at enterprise scale. For teams already holding prospect lists and needing efficient enrichment without enterprise pricing, Derrick provides comparable data depth with significantly lower friction and cost.
How do ZoomInfo vs Wiza compare in pricing and reviews?
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ZoomInfo and Wiza serve different purposes, so pricing and reviews reflect that. ZoomInfo is a broad B2B intelligence platform with extensive data, real-time updates, and CRM integrations, typically priced at enterprise levels with higher costs and a steeper learning curve. Reviews consistently praise data depth and coverage but note onboarding complexity and some data latency concerns for niche segments. Wiza emphasizes fast, LinkedIn-based outreach and strong email verification at comparatively modest pricing, with reviews highlighting ease of use and reliability for volume prospecting, but it lacks deep data enrichment. Derrick fits between them by offering 100% native Google Sheets enrichment with flexible credits, no credit card for the free tier, and AI-assisted scoring and segmentation, providing a lightweight, pluggable layer that complements both data providers and outreach tools without forcing a full stack overhaul.
One-on-one
zoominfo vs Derrick - solo duel
Drop the third-party context and see how zoominfo compares to Derrick alone.
Open the head-to-head → One-on-oneWiza vs Derrick - solo duel
Drop the third-party context and see how Wiza compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
