Lemlist
- Starting price: $63/seat/mo (annual)
- Free plan: No (14-day free trial)
- Founded: 2017
- HQ: Paris, France
Updated
Lemlist vs Wiza vs Derrick: Which Is Better in 2026?
- Short answer
- Lemlist vs Wiza vs Derrick: Lemlist is a multichannel cold outreach (email + linkedin + calls), Wiza is a sales navigator scraper with real-time email verification + bundled phone finder. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Lemlist or Wiza) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Lemlist or Wiza for outreach.
Lemlist is built for sequenced outreach across email + LinkedIn + (sometimes) calls. The hidden cost is enrichment: Lemlist bills you per contact AND per channel. The side-by-side comparison below isolates Lemlist's real cost-per-touched-prospect against Derrick's flat credit-pool model that decouples enrichment from sending.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Lemlist vs Wiza vs Derrick at a glance
Wiza
- Starting price: Free 20 emails + 5 phones · Email $83/mo (annual)
- Free plan: Yes - 20 emails + 5 phones (one-time)
- Founded: 2019
- HQ: Toronto, Canada (with NYC office)
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Lemlist and Wiza
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time validation plus deep enrichment without manual vetting
Lemlist and Wiza excel at outreach and basic prospecting, but they fall short on real-time validation and deep enrichment without manual vetting. Derrick solves this by delivering real-time email validation and 50+ enrichment attributes directly within 100% native Google Sheets, eliminating manual vetting. This reduces bounce risk and accelerates qualification, with measurable impact like faster pipeline building and improved deliverability. Derrick’s real-time validation paired with auto-enrichment keeps your sheet pristine, enabling instant, data-driven prioritization.
02 Flexible, compliant data with no extra steps for enrichment
Lemlist and Wiza both require additional data enrichment steps or external tools to achieve deeper, compliant prospect data without leaving their platforms. Derrick delivers flexible, compliant data directly within Google Sheets, eliminating extra enrichment steps and exports. By offering 50+ enrichment attributes, real-time email validation, and native data normalization, Derrick saves hours and reduces risk of non-compliant data in outreach. With 100% native Sheets integration, Derrick provides a seamless, scalable workflow that Lemlist and Wiza cannot match for end-to-end enrichment inside the workspace.
03 Rapid Lead Qualification with AI-Driven Scoring and Segmentation
Lemlist and Wiza provide outbound tooling and surface-level contacts, but they lack integrated AI-driven lead scoring and dynamic segmentation within a native Sheets workflow. Derrick uniquely combines AI Lead Scoring and AI Segmentation with Claude and ChatGPT, directly inside 100% native Google Sheets, enabling rapid qualification without exporting data or switching apps. This delivers tangible gains: faster qualification cycles and a measurable lift in qualified leads, with real-time scoring updates as contact data evolves. A typical use case is auto-assigning high-potential accounts to rep pools, reducing time-to-first-engagement by up to 40%.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Lemlist, Wiza, and Derrick each genuinely win.
What Lemlist does better
- Best multichannel outreach UX
- Lemwarm = built-in deliverability
- Personalization at scale
What Wiza does better
- Real-time email verification on every lookup
- Live Sales Nav scraping (job changes reflected immediately)
- Bundled email + phone in one tool
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Lemlist | Wiza | Derrick | |
|---|---|---|---|
| Starting price (monthly) | $63/seat/mo (annual) | Free 20 emails + 5 phones · Email $83/mo (annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€756/yr | ~€240/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (14-day free trial) | Yes - 20 emails + 5 phones (one-time) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Lemlist vs Wiza vs Derrick: full feature comparison
| Lemlist | Derrick App | Wiza | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✓ |
| Sales Navigator 1-click import | ✓ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✕ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 39$/mois | 9€/mois | 49$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Multichannel Outreach derrick
best value for money
Results first.
Discover Derrick →
Sales Navigator Scraper + Real-Time Verification
Lemlist vs Wiza vs Derrick pricing breakdown
Multichannel Outreach Lemlist
$63/seat/mo (annual)
Best for: Multichannel outbound teams
Lemlist offers multi-channel outreach with pricing that starts with a free tier and paid plans scaling by outreach volume; detailed pricing is available on the pricing page for a full breakdown. See full pricing details for complete information.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Sales Navigator Scraper + Real-Time Verification Wiza
Free 20 emails + 5 phones · Email $83/mo (annual)
Best for: SDRs scraping Sales Nav at scale who care about deliverability
Wiza offers scalable pricing with an entry-level plan and paid tiers, plus a page dedicated to full pricing details. See full pricing breakdown for all features, credits, and plan options.
Migration Guide
How to switch from Lemlist to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Lemlist, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Lemlist if…
- You specifically need multichannel outbound teams
- Best multichannel outreach UX
- Lemwarm = built-in deliverability
- You're already invested in the Lemlist ecosystem
Pick Wiza if…
- You specifically need sdrs scraping sales nav at scale who care about deliverability
- Real-time email verification on every lookup
- Live Sales Nav scraping (job changes reflected immediately)
- You're already invested in the Wiza ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Lemlist vs Wiza
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the main difference Derrick vs Lemlist in outreach strategies?
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Derrick and Lemlist approach outreach from fundamentally different angles. Lemlist is a comprehensive automation platform focused on multi-channel sequencing and email campaigns with AI personalization, requiring significant setup time and external data validation. Derrick operates natively within Google Sheets, emphasizing data enrichment and lead qualification before outreach begins, eliminating manual list preprocessing and reducing workflow friction. While Lemlist excels at scaling email volume, Derrick prioritizes data quality and intent-based intelligence directly in your spreadsheet, saving teams five to ten hours monthly on data management and reducing dependency on expensive LinkedIn tools.
Is Derrick a better alternative to Lemlist for multi-channel campaigns?
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Derrick and Lemlist serve different purposes in multi-channel campaigns. Lemlist excels at email sequencing and LinkedIn automation with strong personalization, but requires manual data validation and external enrichment tools. Derrick complements this by operating natively in Google Sheets, offering 50+ enrichment attributes, real-time email validation, and integrated AI scoring without CSV exports or complex setup. For teams wanting faster prospecting workflows with built-in data quality, Derrick reduces manual preprocessing that Lemlist often requires, while Lemlist handles broader outreach execution once lists are refined.
How does Derrick compare with Lemlist and Wiza overall?
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Derrick operates natively within Google Sheets, eliminating the need for external platforms or CSV exports that Lemlist and Wiza require, which saves teams five to ten hours monthly. While Lemlist excels at multi-channel email sequencing and Wiza focuses on LinkedIn automation, Derrick provides comprehensive B2B data enrichment with fifty plus attributes per contact, integrated AI scoring via Claude and ChatGPT, and real-time email validation directly in your spreadsheet. Derrick's rollover credits and no credit card requirement for the free tier offer greater flexibility than competitors for teams seeking an all-in-one prospecting solution without technical overhead.
Which pricing is better for Derrick vs Lemlist?
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For a direct Derrick vs Lemlist pricing comparison, Derrick generally offers a more cost-efficient, credit-based model that scales with usage and keeps costs predictable, especially for teams already using Google Sheets. Lemlist pricing tends to emphasize multi-channel outreach features and higher delivery volumes, which can drive higher total spend as you add users and channels. Derrick’s free tier and rechargeable credits, plus no credit card required, make it easier to experiment without committing to a higher monthly plan. If your priority is cost-controlled, intent-based lead qualification with heavy Sheet-based workflows, Derrick often delivers better total value; if you need expansive multi-channel campaigns and AI-driven personalization at scale, Lemlist may justify its higher spend.
Does Lemlist offer a better review than Derrick?
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Both Lemlist and Derrick serve different purposes in your prospecting stack. Lemlist excels at outreach automation and email sequencing at scale, making it ideal for teams focused on campaign execution. However, Derrick outperforms in data enrichment accuracy and lead qualification, offering fifty-plus contact attributes directly within Google Sheets without requiring external tools or CSV exports. While Lemlist requires supplementary data validation to ensure list quality, Derrick provides real-time email verification and AI-powered lead scoring natively, delivering better data foundation for your campaigns. For teams prioritizing data accuracy over pure outreach volume, Derrick's integrated enrichment approach proves more efficient and cost-effective than Lemlist's broader but less precise platform.
Can Derrick replace both Lemlist and Wiza effectively?
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Derrick cannot realistically replace both Lemlist and Wiza in all the key areas, but it can cover several core needs more efficiently. Lemlist specializes in multi-channel outreach, AI-powered email personalization, and LinkedIn sequencing, while Wiza excels at rapid LinkedIn-based prospecting and contact verification. Derrick, by contrast, is 100% native to Google Sheets and focuses on deep data enrichment, real-time email validation, AI-driven scoring and segmentation, and a broad integration ecosystem, all with credits-based pricing and no credit card required for the free tier. If your priority is comprehensive outreach automation and high-volume multi-channel campaigns, Lemlist remains stronger. If you need rapid LinkedIn prospecting and verified contact data at scale, Wiza is a solid fit. Derrick complements both by enhancing data quality, scoring, and workflow productivity, but it should be viewed as a data and intelligence layer rather than a full replacement for Lemlist’s outreach orchestration and Wiza’s LinkedIn automation.
One-on-one
Lemlist vs Derrick - solo duel
Drop the third-party context and see how Lemlist compares to Derrick alone.
Open the head-to-head → One-on-oneWiza vs Derrick - solo duel
Drop the third-party context and see how Wiza compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
