Starbucks
Based in Seattle, United States, Starbucks is a Specialty coffee retail and roasting company established in 1971 (Nasdaq: SBUX).
Starbucks Corporation is the world's largest specialty coffee roaster and retailer, headquartered at the Starbucks Center, 2401 Utah Avenue South in Seattle, with its common stock listed on the Nasdaq Global Select Market under the ticker SBUX. The first store opened at Pike Place Market in 1971 and the current corporation was formed in 1985. It operates in 89 markets through three segments: North America (74% of fiscal 2025 revenue), International (21%) and Channel Development (5%), which sells packaged coffee through the Global Coffee Alliance with Nestle. Net revenues reached 37.2 billion dollars in fiscal 2025, and the company employed about 381,000 people worldwide, 223,000 of them in the U.S. At the end of the third quarter of fiscal 2026 it had 41,304 stores, 33% company-operated and 67% licensed, after selling 60% of its China retail business to Boyu Capital in March 2026. Brian Niccol, former Chipotle chief executive, has led the company since September 2024 under the Back to Starbucks turnaround plan. It employs About 381,000 employees worldwide, 223,000 in the U.S. (Form 10-K, September 28, 2025) people, led by Brian Niccol (Chairman and Chief Executive Officer), across roughly 197,326 tracked profiles. Firmographics, leadership, tech stack and similar companies are detailed below, as of 2026-10-20.
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Starbucks tech stack
32 technologies detected on starbucks.com, as of 2026-10-20.
| Name | Technologies | Share |
|---|---|---|
| Advertising | 4 | 13% |
| CDN | 3 | 9.4% |
| Cloud hosting | 2 | 6.3% |
| CMS | 2 | 6.3% |
| JavaScript framework | 2 | 6.3% |
| Privacy and consent | 2 | 6.3% |
| Analytics | 1 | 3.1% |
| Application monitoring | 1 | 3.1% |
| Technology | Category |
|---|---|
| D | CMS |
| W | CMS |
S Shopify | Ecommerce |
| N | JavaScript framework |
| R | JavaScript library |
| A | JavaScript framework |
| T | Programming language |
| N | Runtime |
A Amazon Web Services | Cloud hosting |
| A | Cloud hosting |
| A | CDN |
F Fastly | CDN |
| C | CDN |
| P | Hosting platform |
| G | Tag management |
| G | Analytics |
| M | Session analytics |
| m | Customer data platform |
| O | Experimentation |
| D | Application monitoring |
| S | Error monitoring |
| O | Privacy and consent |
| T | Privacy and consent |
| Z | Customer support |
| Q | Investor relations |
| S | Advertising |
A Amazon Advertising | Advertising |
| M | Advertising |
| L | Advertising |
| S | Email delivery |
| W | Video hosting |
| r | Bot protection |
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Starbucks workforce (~197,326 tracked)
Distribution estimated from roughly 197,326 tracked public profiles, as of 2026-10-20. Use it for proportions, not exact headcounts.
- United States115,40058%
- China23,00012%
- Latin America14,0007.1%
- Europe, Middle East and Africa11,0005.6%
- Canada9,8005.0%
- Japan9,5004.8%
- Asia-Pacific (excluding China and Japan)9,0004.6%
- Other markets5,6262.9%
| Name | Profiles | Share |
|---|---|---|
| United States | 115,400 | 58% |
| China | 23,000 | 12% |
| Latin America | 14,000 | 7.1% |
| Europe, Middle East and Africa | 11,000 | 5.6% |
| Canada | 9,800 | 5.0% |
| Japan | 9,500 | 4.8% |
| Asia-Pacific (excluding China and Japan) | 9,000 | 4.6% |
| Other markets | 5,626 | 2.9% |
| Name | Profiles | Share |
|---|---|---|
| Executive leadership team | 11 | <0.1% |
| Vice presidents and above | 400 | 0.2% |
| Directors and senior managers | 3,500 | 1.8% |
| Store and district managers | 18,000 | 9.1% |
| Baristas, shift supervisors and individual contributors | 175,415 | 89% |
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Starbucks news & media
- FStarbucks says it is not buying Chipotle following deal speculation
A spokesperson ruled out a takeover after a report that the coffee chain had studied a bid for the burrito chain once run by Brian Niccol.
- KStarbucks confirms closure of five Washington stores in layoffs notice
The notice covers five coffeehouses and eight roles at the Seattle headquarters, with separations scheduled from mid-November to early December.
- SStarbucks Form 8-K: further Back to Starbucks actions on the North America store portfolio
The board approved closing about 1% of North America coffeehouses, with roughly 200 million dollars of the 300 million in charges paid in cash.
- SStarbucks Reports Q3 Fiscal Year 2026 Results
Global comparable store sales grew 7.9% and non-GAAP operating margin expanded to 14.4%, while revenue dipped 1% to 9.3 billion dollars after the China sale.
- SStarbucks Form 8-K: settlement of cash tender offers for its senior notes
Starbucks bought back part of eight series of notes due between 2028 and 2048, using proceeds from the China joint venture sale.
- SStarbucks Form 8-K: restructuring of support organization and Reserve locations
The board approved about 400 million dollars of charges to streamline support teams and non-retail facilities and simplify Reserve and Roastery operations, part of a 2 billion dollar cost savings push.
- RStarbucks taps Chipotle exec to lead coffeehouse design
Stephen Piacentini takes over coffeehouse design and development as the chain renovates stores under its turnaround plan.
- SStarbucks Reports Q2 Fiscal Year 2026 Results
Global comparable store sales rose 6.2% and consolidated net revenues grew 9% to 9.5 billion dollars, with guidance raised for the year.
- BStarbucks and Boyu Capital finalize joint venture to accelerate long-term growth in China
Boyu funds now hold 60% of the China retail business, Starbucks keeps 40% and licenses the brand, with an aim of up to 20,000 locations over time.
- SStarbucks Reports Q1 Fiscal Year 2026 Results
U.S. comparable transactions grew for the first time in eight quarters and consolidated net revenues rose 6% to 9.9 billion dollars.
- NStarbucks names former Amazon exec Anand Varadarajan chief technology officer
The new CTO, who reports to Brian Niccol, is tasked with in-store technology that speeds up order flow and service.
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Starbucks recent signals
- Starbucks said it is not buying Chipotle Mexican Grill, days after a press report that it had worked with advisers on a possible bidOctober 2026
- Fourth-quarter and full fiscal 2026 results scheduled for release after market close on October 29, 2026October 2026
- The board approved closing about 1% of more than 18,000 North America coffeehouses, with about 300 million dollars of restructuring charges, and cut fiscal 2026 net new openings guidance to about 440September 2026
- Third-quarter fiscal 2026 global comparable store sales rose 7.9%, led by transactions, with 41,304 stores at quarter end and full-year guidance raisedJuly 2026
- Val Bauduin, senior vice president of Corporate Finance and Development and a former Marriott controller, was designated principal accounting officerJune 2026
- The board approved about 400 million dollars of restructuring charges to streamline the support organization and non-retail facilities and to simplify Starbucks Reserve and Roastery operationsMay 2026
- Stephen Piacentini, previously chief development officer at Chipotle, joined as EVP and chief coffeehouse design and development officerApril 2026
- Starbucks closed its joint venture with Boyu Capital, selling 60% of its China retail operations, about 8,000 coffeehouses moving to a licensed model, and keeping 40%March 2026
- Anand Varadarajan, a 19-year Amazon veteran who led worldwide grocery technology, started as EVP and chief technology officerJanuary 2026
- Pilar Ramos, former general counsel of TelevisaUnivision, joined as EVP and chief legal officerNovember 2025
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Starbucks leadership
10 current leaders are tracked, led by Brian Niccol. Contact details stay locked on this page and are revealed in the app.
| Leader | Profile | |
|---|---|---|
BN Brian NiccolChairman and Chief Executive Officer | ••••@starbucks.com | Profile → |
| CSCathy SmithExecutive Vice President and Chief Financial Officer | ••••@starbucks.com | Profile → |
| MGMike GramsExecutive Vice President and Chief Operating Officer | ••••@starbucks.com | Profile → |
| BBBrady BrewerChief Executive Officer, Starbucks International | ••••@starbucks.com | Profile → |
| AVAnand VaradarajanExecutive Vice President and Chief Technology Officer | ••••@starbucks.com | Profile → |
| TLTressie LiebermanExecutive Vice President and Global Chief Brand Officer | ••••@starbucks.com | Profile → |
| SKSara KellyExecutive Vice President and Chief Partner Officer | ••••@starbucks.com | Profile → |
| PRPilar RamosExecutive Vice President and Chief Legal Officer | ••••@starbucks.com | Profile → |
| SSSanjay ShahExecutive Vice President and Chief Supply Chain Officer | ••••@starbucks.com | Profile → |
| SPStephen PiacentiniExecutive Vice President and Chief Coffeehouse Design and Development Officer | ••••@starbucks.com | Profile → |
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Find verified emails for the 10 leaders listed here and anyone else at Starbucks in the Derrick web app (5 credits per email found), or track Starbucks with Signal to be alerted when its leaders change jobs, it raises funds or starts hiring (Standard plan and up).
Starbucks org chart
Brian NiccolChairman and Chief Executive Officer- CSCathy SmithExecutive Vice President and Chief Financial Officer
- MGMike GramsExecutive Vice President and Chief Operating Officer
- BBBrady BrewerChief Executive Officer, Starbucks International
- AVAnand VaradarajanExecutive Vice President and Chief Technology Officer
- TLTressie LiebermanExecutive Vice President and Global Chief Brand Officer
- SKSara KellyExecutive Vice President and Chief Partner Officer
- PRPilar RamosExecutive Vice President and Chief Legal Officer
- SSSanjay ShahExecutive Vice President and Chief Supply Chain Officer
- SPStephen PiacentiniExecutive Vice President and Chief Coffeehouse Design and Development Officer
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Companies similar to Starbucks
| Company | Revenue | Employees | HQ | Founded |
|---|---|---|---|---|
| M | United States | 1955 | ||
| R | Canada | 2014 | ||
| D | United States | 1950 | ||
| D | United States | 1992 | ||
| L | China | 2017 | ||
| C | United States | 1993 | ||
| Y | United States | 1997 |
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