B2B Enrichment (in HubSpot) Breeze Intelligence Review: Is It Still Worth It in 2026?
What used to be Clearbit, now folded into HubSpot as a native credit-metered enrichment + buyer-intent layer. The data quality remains category-leading for US/UK firms - but the migration to HubSpot Credits in June 2025 made pricing harder to predict, and the no-rollover monthly expiry punishes inconsistent usage. Only worth it if you're already deeply on HubSpot.
- You're already a paying HubSpot Marketing/Sales Hub customer
- Your TAM is concentrated in US + Western Europe (Breeze data quality is strongest there)
- You want enrichment, buyer intent and form-fill in a single native HubSpot workflow
- You're not on HubSpot - there's no standalone option anymore
- Your TAM is global (data accuracy drops outside US/UK/EU)
- You need predictable pricing - the credit-expiry model penalizes inconsistent usage
What is Breeze Intelligence?
Breeze Intelligence is the B2B enrichment + buyer intent inside the HubSpot CRM, formerly known as Clearbit before HubSpot acquired the company in late 2023. Originally founded in 2015 by Alex MacCaw, Clearbit built one of the most respected firmographic + contact enrichment APIs in B2B SaaS. After the acquisition, HubSpot rebranded the product as Breeze Intelligence and folded it into the HubSpot Customer Platform.
In June 2025, HubSpot completed a major pricing migration: legacy Breeze credit packs were merged into the broader HubSpot Credits framework, which now meters Breeze enrichment, AI agent actions, buyer intent, form-fill and other AI-powered HubSpot features from a single shared pool. The standalone Clearbit API is no longer available - Breeze Intelligence is HubSpot-native only.
Breeze Intelligence Plans & Pricing
Prices below from HubSpot.com, marketbetter.ai 2026 pricing breakdown, and Galadon mid-market analysis (May 2026). HubSpot subscription is mandatory - credit-pack pricing alone does not include the underlying HubSpot Customer Platform tier.
| Plan | Price | Best for | Key limits |
|---|---|---|---|
| 100 credits/mo | $45/mo (annual) / $50 monthly | Light enrichment, smaller teams | Credits expire monthly, no rollover. Requires HubSpot Starter ($15+/mo) |
| 1,000 credits/mo | ~$150/mo | Active enrichment workflows | Best per-credit rate at this tier ($0.15/credit). Often paired with Pro Hub |
| 10,000 credits/mo | Custom (~$600-1,000/mo) | Mid-market teams | $0.06-0.10/credit. Pro/Enterprise Hub usually required |
| HubSpot Credits add-on | $10 per 1,000 credits (capacity packs) | Top-up beyond plan | Pooled across all HubSpot AI features (Breeze + AI agents + buyer intent + form-fill) |
| HubSpot Customer Platform | $15-3,600+/mo (mandatory) | Required base subscription | Starter, Pro and Enterprise tiers gate which Breeze features unlock |
Hidden costs to know about
The credit packs are only the add-on cost. The mandatory HubSpot subscription is the real expense. A realistic mid-market team on Marketing Hub Professional + 1,000 Breeze credits/mo lands at $950-1,040/mo (~$12,480/yr). Galadon's analysis of mid-market customers averaged $64,680/yr all-in. Credits expire every 30 days with no rollover - overestimate your needs and you waste budget; underestimate and you hit overages.
Is Breeze Intelligence fair value?
If you're already on HubSpot Pro or Enterprise, Breeze is the path-of-least-resistance enrichment layer - the data quality is genuinely best-in-class for US/EU coverage and the native integration is frictionless. If you're not already on HubSpot, Breeze is dramatically overpriced - the standalone Clearbit API is gone, so you're effectively buying HubSpot Hub + Breeze together. For non-HubSpot teams, Apollo + Cognism + Derrick deliver more enrichment value at 20-30% of the cost.
Breeze Intelligence Pros & Cons - Summary That Actually Helps You Decide
Based on 629+ verified G2 reviews of Clearbit/Breeze (4.4/5), HubSpot's June 2025 credit migration documentation, and 2026 analysis from Galadon, Marketbetter and Warmly.ai.
Best-in-class US/EU firmographic data
Breeze inherits the original Clearbit data foundation - categorically the deepest firmographic + technographic dataset for US, UK and Western European companies. Coverage of mid-market and enterprise SaaS targets is excellent, accuracy on contact emails and titles is among the highest in the category.
Native HubSpot workflow integration
Enrichment fires automatically on contact/company creation, form submissions auto-fill, buyer intent surfaces in HubSpot lists. No middleware, no Zapier, no separate UI - everything happens inside HubSpot. For HubSpot-first teams, the time-to-value is unmatched.
Buyer intent + form-fill bundled
Beyond firmographic enrichment, Breeze adds buyer intent (deanonymizes website visitors at the company level) and progressive form-fill (autofills inbound forms based on the visitor's company). Both features previously required separate Clearbit Reveal subscriptions and now share one credit pool.
Strong API + bulk operations
The underlying Clearbit API still works inside HubSpot Workflows - bulk enrichment of stale contact records, scheduled refresh jobs, and CRM-triggered enrichment are all native. Engineering teams report a smoother developer experience than ZoomInfo's API.
No standalone option - HubSpot lock-in
Post-acquisition, the standalone Clearbit API is permanently retired. You cannot buy Breeze without an active HubSpot subscription. For teams on Salesforce, Pipedrive or any non-HubSpot CRM, Breeze is essentially unreachable.
Credit expiry model wastes budget
Credits expire every 30 days with no rollover. If your enrichment usage is bursty (heavy month, light month, heavy month), you either over-provision and lose unused credits or under-provision and pay overage rates. Predictable usage is required to get fair value.
Data quality drops outside US/UK/EU
Breeze accuracy on Asian, LATAM, African and Eastern European companies is significantly weaker than its Western coverage. International teams routinely supplement with Cognism (strong EMEA + GDPR-clean) or local data sources.
Pricing migration in June 2025 created confusion
HubSpot's consolidation of Breeze credits into the broader HubSpot Credits pool means Breeze enrichment now competes for the same credit budget as AI agents, copilot, buyer intent and form-fill. Several customers report unexpected overage charges in 2025-2026 reviews.
Breeze Intelligence vs Derrick - Side by Side
We're biased - Derrick is our product. So this table is the version we'd want our prospects to see before they sign elsewhere.
| Breeze IntelligenceB2B Enrichment (in HubSpot) | DerrickGoogle Sheets add-on | |
|---|---|---|
| Pricing entry | $45/mo + HubSpot sub ($15+/mo) | Free forever |
| Tool category | Native HubSpot enrichment | In-Sheet enrichment |
| Standalone option | No (HubSpot required) | Standalone - works in any sheet |
| Where it lives | Inside HubSpot CRM only | Inside Google Sheets directly |
| Credit expiry | Monthly expiry, no rollover | No credits - usage-based fair pricing |
| Setup time | 1-2 weeks (HubSpot setup + workflows) | 30 seconds |
| Geographic coverage | US/UK/EU strong, weaker elsewhere | Global coverage including EMEA + APAC |
Should You Use Breeze Intelligence?
A short, opinionated guide. We'll tell you when Breeze Intelligence is the right pick - and when it isn't.
Top Breeze Intelligence Alternatives
Tools we'd recommend instead, depending on your stack and budget. Derrick first because it's the only one that lives where you actually prospect.
| Tool | Best for | Starting price | Why we recommend it | |
|---|---|---|---|---|
| D Derrick Recommended | In-Sheet enrichment, no CRM lock-in | Free | Works in Google Sheets, no HubSpot required, no credit expiry. Best entry point for non-HubSpot teams | → |
 Apollo | Contact data + outbound combined | $0-119/user/mo | Includes 275M+ contacts, sequencing, dialer. Free tier covers solo use cases Breeze cannot | → |
 ZoomInfo | Largest US contact DB | $15K-30K+/yr | Stronger US contact + intent data than Breeze, but enterprise-only pricing and contracts | → |
 Cognism | GDPR-clean EMEA enrichment | Custom (~$1.5K/seat/yr) | Best EMEA + UK contact data with phone-verified records. CRM-agnostic | → |
 Findymail | Bulk verified email finding | $49-249/mo | Cheaper than Breeze for pure email enrichment workflows. Works with any CRM | → |
Head-to-head: Breeze Intelligence vs 1 competitor
vs 
Breeze Intelligence vs Clay
Compare side-by-side → vs Breeze Intelligence vs zoominfo
Compare side-by-side → vs Breeze Intelligence vs clearbit
Compare side-by-side →Three-way: Breeze Intelligence vs 2 competitors
Frequently Asked Questions
Quick answers to the questions buyers ask us most often about Breeze Intelligence.
Is Breeze Intelligence free?
Is Breeze Intelligence the same as Clearbit?
How much does Breeze Intelligence cost in 2026?
Can I use Breeze without HubSpot?
What happens to unused Breeze credits?
Is Breeze data accurate outside the US?
Breeze vs ZoomInfo - what is the difference?
Breeze vs Derrick - what should I pick?
The Verdict on Breeze Intelligence
Breeze Intelligence is what happened to Clearbit - and the answer is mixed. The underlying data quality remains best-in-class for US/UK/EU coverage, the native HubSpot workflow integration is genuinely smooth, and the bundled buyer intent + form-fill + enrichment in one credit pool is a sensible architecture. For teams already deeply on HubSpot Pro or Enterprise, Breeze is the path-of-least-resistance enrichment layer.
For everyone else, the HubSpot acquisition was a downgrade. The standalone Clearbit API is gone. The mandatory HubSpot subscription means real total cost lands at $12K-$65K+/yr depending on tier. The June 2025 credit-pool migration introduced overage surprises. International data quality has not improved. And the no-rollover monthly expiry punishes any team without perfectly predictable usage.
For non-HubSpot teams - and that's most readers - Derrick gives you the in-Sheet enrichment layer for free, and Apollo or Cognism cover the heavier B2B contact data needs at 20-30% of the Breeze total cost.
Switch from Breeze Intelligence to Derrick
- Lives inside Google Sheets - where your data already lives
- Free forever plan, 100 credits/month, no credit card
- Native LinkedIn + Sales Navigator import
- MCP-ready: Claude and ChatGPT can drive enrichment for you
Best Breeze Intelligence alternatives, ranked
10 picks compared by use case - Google Sheets native, Sales Nav export, deliverability, enterprise compliance.
See the ranking → Curated stackAll B2B sales tools we reviewed in depth
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Comparing options? These are the other tools in the same category we've reviewed in depth.
Contact data + outbound combined, with a real free tier.
Read review → Largest US contact DB; enterprise-only pricing and contracts.
Read review → GDPR-clean EMEA enrichment with phone-verified records.
Read review → Bulk verified email finder; cheaper than Breeze for pure email workflows.
Read review →