Enterprise tech intelligence HG Insights Review: Is It Still Worth It in 2026?
HG Insights is the enterprise tech-stack + IT-spend intelligence platform — tracks which technologies enterprise companies use AND how much they spend on each. Annual contracts $40K-$200K+. Best for enterprise tech vendors targeting specific IT-spend buckets ; outclassed on price by BuiltWith for non-spend-aware use cases.
- You're an enterprise tech vendor whose ICP combines tech-stack AND IT-spend filtering
- Your average deal size is $100K+ and spend signal correlates with deal value
- You're targeting Fortune 5000 enterprises where spend modeling has rich data
- Your use case is tech-stack-only without spend targeting (BuiltWith fits)
- Your ICP is mid-market or SMB (spend modeling weakens)
- You're a non-tech vendor or sell into non-IT buyers
What is HG Insights?
HG Insights is a US-built enterprise tech intelligence platform launched in 2010. Where BuiltWith and Wappalyzer focus on detecting what technologies a website uses, HG Insights adds the second dimension : how much that company SPENDS on each technology category. The product tracks IT spend buckets across 9M+ enterprises globally — Microsoft licenses, AWS commits, Salesforce seats, security tooling spend, etc. For enterprise tech vendors targeting specific spend bands (e.g. "all companies spending $5M+/year on cybersecurity"), HG Insights delivers signal no competitor matches.
HG Insights pricing 2026
Pricing aggregated from Vendr, G2 verified-buyer reports, and public RFP disclosures (May 2026). HG Insights does not publish pricing on their public site.
| Plan | Price | Best for | Key limits |
|---|---|---|---|
| Free benchmarking reports | $0 | Lead-gen evaluation | Gated industry reports · no platform access |
| HG Platform Starter | ~$40K/year | Mid-market tech vendors | 1-2 categories · basic spend modeling · CRM sync · annual |
| HG Platform Pro | $75-$150K/year | Enterprise tech vendors | Multiple categories · advanced spend signal · intent · multi-user |
| Enterprise | $200K+/year | Multi-region tech enterprise | Annual contract · dedicated CSM · raw data feed · custom integrations |
What the sales call doesn't always disclose
Pricing scales by number of technology categories tracked + audience size + integration depth. IT-spend modeling accuracy varies by company size — Fortune 5000 companies have rich data, mid-market (100-500 employees) is more estimative. Annual contracts auto-renew with 90+ day notice windows. Raw data feed access (for programmatic ad targeting or advanced analytics) gates to Enterprise.
Where HG Insights is fair value
If you're an enterprise tech vendor whose ICP is defined by both tech-stack adoption AND spend bucket ("all companies running Oracle with > $3M annual database spend"), HG Insights is the only tool that produces both attributes. The combined signal is structurally unmatched. For tech-stack-only use cases without spend targeting, BuiltWith at $200/mo Pro tier delivers 70% of the signal at 1% of the cost. The IT-spend dimension is HG's primary differentiator — value comes from that, not the tech detection itself.
HG Insights Pros & Cons - Summary That Actually Helps You Decide
Pulled from G2 + Capterra verified-buyer reviews (Q1 2026). HG Insights's strongest signals : IT-spend dimension, enterprise depth, and proprietary spend modeling.
IT-spend signal is genuinely unique
No competitor delivers both tech-stack detection AND IT-spend modeling. For enterprise tech vendors selling into IT decision-makers where deal size correlates with current spend, knowing prospects' actual budget commitments is decisive.
Best-in-class for Fortune 5000 enterprise targeting
Data quality is highest on Fortune 5000 enterprises where spend modeling has rich underlying data. For enterprise tech vendors targeting that audience, HG Insights is the platform that enterprise sales teams rely on.
Salesforce + Marketo integration for ABM workflows
Native bidirectional sync with account scoring that combines tech + spend + intent signals into a single score that pushes to Salesforce. For enterprise ABM motions where account prioritization is the limiting factor, this composite scoring is materially actionable.
Pricing climbs to $150-$300K/year fast
Starter at $40K is the entry point ; enterprise rollouts with multiple categories + intent + integrations routinely hit $100-$200K by year 2. For non-enterprise budgets, the platform is structurally out-of-reach.
IT-spend accuracy weakens below mid-market
Spend modeling is most accurate for Fortune 5000 companies where underlying data is rich. For mid-market (100-500 employees) and SMB, spend estimates are more directional — useful for filtering but not for precise targeting.
Tech-stack-only use cases don't justify HG pricing
Without the IT-spend dimension, HG Insights is paying $40-$150K/year for tech detection that BuiltWith delivers at $200-$2,000/mo. Many enterprise teams realize after year 1 that they're not actually using the spend signal — which forces a re-evaluation.
HG Insights vs Derrick - Side by Side
We're biased - Derrick is our product. So this table is the version we'd want our prospects to see before they sign elsewhere.
| HG InsightsEnterprise tech intelligence | DerrickGoogle Sheets add-on | |
|---|---|---|
| Pricing entry | ~$40,000/year (custom) | $10/mo flat |
| Unique dimension | Tech-stack + IT-spend modeling | Via integrated providers |
| Audience depth | 9M+ enterprises globally | Via integrated providers |
| Mid-market data accuracy | Spend modeling weakens below Fortune 5000 | N/A |
| Contract length | Annual minimum | Monthly |
| Best for | Enterprise tech vendors with spend ICP | Spreadsheet-native enrichment |
Should You Use HG Insights?
A short, opinionated guide. We'll tell you when HG Insights is the right pick - and when it isn't.
Top HG Insights Alternatives
Tools we'd recommend instead, depending on your stack and budget. Derrick first because it's the only one that lives where you actually prospect.
| Tool | Best for | Starting price | Why we recommend it | |
|---|---|---|---|---|
| D Derrick Recommended | Sheet-native enrichment layer | $10/mo flat | Pairs with HG Insights for enterprise enrichment workflows · No annual lock-in · MCP-ready | → |
 BuiltWith | Deep tech-stack intelligence | $50/mo+ per filter | 700K+ technologies, no spend modeling, 1-5% of HG cost | → |
 Wappalyzer | Lightweight tech detection | $250/mo+ | Cheaper, fewer technologies, no spend | → |
 SimilarWeb | Web traffic + competitive intelligence | $199/mo+ | Traffic-first, complementary to HG's spend focus | → |
 ZoomInfo | Enterprise B2B database | Custom (~$20K+/year) | Contact + firmographic, weaker on tech + spend | → |
 6sense | Enterprise ABM with intent + technographics | Custom (~$50-75K/yr) | Bundles intent + technographics + scoring | → |
Head-to-head: HG Insights vs 1 competitor
Frequently Asked Questions
Quick answers to the questions buyers ask us most often about HG Insights.
How much does HG Insights cost?
Is HG Insights free?
How does HG Insights compare to BuiltWith?
How accurate is HG Insights's IT-spend modeling?
Does HG Insights include intent data?
Does HG Insights integrate with Salesforce and Marketo?
The Verdict on HG Insights
HG Insights is the right tool for enterprise tech vendors whose ICP combines tech-stack adoption AND IT-spend filtering — a narrow but valuable use case where no competitor matches the signal. For Fortune 5000 targeting where deal size correlates with current technology spend, the $40-$150K/year investment is defensible against the average deal sizes ($100K+) that this signal enables. The platform fails for tech-only use cases (BuiltWith at 1-5% of the cost delivers 70% of the signal), for mid-market or SMB targeting (spend modeling accuracy weakens), and for non-tech vendors. For its narrow ICP — enterprise tech selling into IT with spend-aware ABM — HG Insights remains the only platform that produces both dimensions in 2026.
Switch from HG Insights to Derrick
- Lives inside Google Sheets - where your data already lives
- Free forever plan, 100 credits/month, no credit card
- Native LinkedIn + Sales Navigator import
- MCP-ready: Claude and ChatGPT can drive enrichment for you
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