Pricing analysis RB2B major 2026 restructure : Plus → Starter ($129 → $79, -39%), Pro $149 → $149 (-40%), Premium removed, new Pro+ $199 with premium-resolution algorithm. Free Forever raised from 100 → 150 resolutions/mo. US-only person-level deanonymization category leader. Work emails gated to Pro+ ; Starter is LinkedIn URL + name only.
RB2B ships 5 tiers. Per-seat pricing combined with a credit system for data lookups - the listed price is rarely the real cost.
RB2B pricing tiers — verified May 2026 against the vendor and cross-checked with our review data:
| Plan | Price | Best for | Limits / Inclusions |
|---|---|---|---|
| Free Forever | $0 | Evaluation / testing | 150 resolutions · 150 person-level identifications/mo (was 100 in 2024 — bumped 2026) · LinkedIn URL + name on identified visitors |
| Starter | $79/mo | 300 person-level IDs/mo | 300 resolutions · 300 person-level IDs/mo · Was 'Starter $79' in 2024 — renamed Starter + price DROPPED 40% |
| Pro | $149/mo | 600-2,500 IDs/mo (slider model) | 600-2,500 resolutions · 600-2,500 IDs/mo (slider model) · Was 'Pro $149' in 2024 — price DROPPED 40% |
| Pro+ | $199/mo | NEW tier in 2026 — premium-resolution Pro+ | Premium resolution · NEW tier in 2026 — premium-resolution Pro+ · Highest-confidence person-level matching |
| Enterprise | Custom | Custom resolution volumes | Custom · Custom resolution volumes · Dedicated CSM |
RB2B bills actions in credits with non-equal costs. A 5,000-credit plan does NOT mean 5,000 lookups.
RB2B's pricing is volume-tiered with a Free Forever tier that's unusually generous — 100 identifications/month with LinkedIn URLs + names (no work emails) for solo founders + SMB pilots. Plus at $129/month adds work emails and Slack notifications. Pro and Premium scale identifications + features. The pricing transparency + free-forever model is a deliberate growth strategy (acquire on free tier, convert to paid as identifications scale).
How RB2B stacks against Derrick, Hunter, and the other tools we benchmarked.
RB2B vs Derrick — the practical cost breakdown that determines monthly bill, not just entry-tier marketing :
| Dimension | RB2B | Derrick App |
|---|---|---|
| Pricing entry | Free forever, paid from $129/mo | $10/mo flat |
| Deanonymization level | Person-level (unique in category) | N/A |
| Geographic coverage | US-only (structural) | Via integrated providers |
| Match rate | 10-20% of US B2B traffic | N/A |
| Free tier | Free forever (100 IDs/mo) | Free tier evaluation |
| Best for | US person-level outbound signal | Spreadsheet-native enrichment |
RB2B wins on category-creating person-level signal for US outbound. Account-level competitors (Leadfeeder, Albacross, Warmly) win on EU coverage and higher absolute identification volume. Derrick is the Sheets-native enrichment layer that pairs with RB2B for person-level workflows.
What you actually get on RB2B's paid tiers (synthesised from real-user G2 + Capterra reviews) :
RB2B is the right tool for US-focused B2B teams whose outbound workflows can act on individual-level signal. The person-level deanonymization is category-creating — no account-level competitor matches the granularity, and a Slack alert about a specific named contact visiting your pricing page is materially different signal than an account-level alert. The Free Forever tier (100 IDs/month with names + LinkedIn) is genuinely useful for solo founders piloting the product. The platform fails for EU/APAC outbound (US-only data is structural) and for compliance-sensitive procurement (some teams block person-level tools by policy regardless of legality). For US-focused teams with mature outbound, RB2B is one of the most distinctive tools in B2B SaaS in 2026.
RB2B starts at $129/month (Plus tier — Up to 500 identifications/month · work emails included · Slack notifications · basic CRM sync). Higher tiers scale to Custom (Enterprise). For a flat-rate alternative without credit caps or seat-upgrade math, Derrick App is $10/month for unlimited rows enriched in Google Sheets.
RB2B's free tier provides Free forever (limited identifications) — useful for evaluation but rarely enough for production use. Paid plans start at $129/month. For a genuinely free entry point, Derrick App offers a free tier with 100 credits/month.
RB2B's headline price ($129/month) is the floor. US-only data — EU + APAC visitors return zero matches regardless of tier. Free tier doesn't include work emails (LinkedIn URLs + names only) — meaningful gap for outbound workflows. Identification caps reset monthly — hitting the cap stops new IDs until next cycle. API access gates to Premium ($499). Multi-team workspaces are Enterprise-only.
RB2B starts at $129/month and scales with usage + seats. Derrick App is $10/month flat for unlimited rows enriched directly in Google Sheets — no credit caps, no per-seat fees, no tier-upsell math. For us teams wanting person-level signal that don't need the full visitor identification platform feature surface, Derrick is the lower-friction comparison anchor.
Tier-by-tier flexibility on RB2B depends on the plan. See the plans table above for per-tier credit caps, seat counts, and upgrade triggers. Annual billing typically saves ~15-30% versus monthly across the category. The free tier (Free forever (limited identifications)) is genuinely free, but caps usage tightly.
For Sheet-native workflows, Derrick App at $10/month flat is the most direct lower-cost alternative. For broader B2B database access at low entry cost, Apollo has a generous free tier (10K credits/month). For pure email finding, Hunter starts at €34/month. See the full RB2B alternatives guide for the ranked decision framework.
Comparing options? These are the other intent & abm tools we've torn down at the same depth — real per-credit cost, hidden fees, plan calculators.
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Honest Albacross review — what the European visitor identification platform does well, real per-month pricing, intent + ABM workflows, and a
See pricing →Features, accuracy, integrations - everything beyond pricing.
Open the review → Top alternatives10 picks compared by use case : Google Sheets native, Sales Nav export, deliverability, enterprise.
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