Leadfeeder ★ 3.7/5

Updated May 2026

Website Visitor Identification (now Dealfront)

Leadfeeder Review: Is It Still Worth It in 2026?

The visitor-identification veteran. Founded in 2012 in Helsinki by Pekka Koskinen, Herkko Kiljunen, and Vicent Llongo, Leadfeeder serves 2,500+ customers with $9.7M ARR (Leadfeeder-only 2024 figure ; Dealfront-combined entity materially larger). Merged with Germany's Echobot in 2022 (Great Hill Partners €180M deal) ; Dealfront brand launched April 2023 - an EU-native GTM platform. 4.3/5 across 860 G2 reviews. The pitch: turn anonymous website traffic into actionable warm leads, EU data residency, dead-simple setup. The catch: user reviews frequently report incomplete enrichment on a significant share of reveals, remote workers + consumer ISPs invisible (huge gap in 2026), aggressive auto-renewal billing with 30-day cancellation window.

✓ Buy if

You're a mid-market B2B team generating meaningful website traffic
Your TAM is heavy on EU companies (Dealfront's strength + GDPR posture)
You want company-level visitor intelligence + database access in one tool

✕ Skip if

Your buyers work remote / from consumer ISPs (won't be identified)
You need contact-level intelligence (Leadfeeder identifies companies, not people)
You can't tolerate the aggressive 30-day cancellation window for annual plans

Derrick verdict 3.7/5

G2 4.3/5 Capterra 4.3/5

Try Derrick free → Skip to pricing ↓

leadfeeder.com

Leadfeeder dashboard screenshot - Leadfeeder review 2026

Starting price

Free Lite forever · Visitor ID from €99/mo

Best for

Mid-market B2B teams generating leads from website traffic

Free plan

Yes - Lite plan free forever (100 companies/mo)

Setup difficulty 6/10 Moderate setup

Account safety 10/10 Safe for your accounts

On this page What is Pricing Pros & Cons vs Derrick Best for Alternatives FAQ Verdict

Overview

What is Leadfeeder?

Leadfeeder is the website visitor identification platform - now part of Dealfront after April 2023 merger. Founded in 2012 in Helsinki by Pekka Koskinen, Herkko Kiljunen and Vicent Llongo, Leadfeeder pioneered IP-based company identification for B2B website analytics. In April 2023, Leadfeeder merged with Germany's Echobot to form Dealfront - an EU-native GTM platform combining visitor identification + sales intelligence + EU compliance posture into a single offering.

The core workflow: install a tracking script on your website, see which companies are visiting in near real-time, identify high-intent accounts based on page behavior, sync to your CRM. Beyond visitor ID, the Platform tier adds access to 60M company + 400M contact global database, 100+ advanced filters, AI enrichment, and lead scoring from website + external sources. CRM integrations span Salesforce, HubSpot, Pipedrive, Zoho, Microsoft Dynamics 365.

Sources 🌐 Official site ↗ in LinkedIn page ↗ ★ G2 / Capterra listing ↗

Pricing

Leadfeeder Plans & Pricing

Prices below from leadfeeder.com/pricing (May 2026, EUR base). Annual billing yields ~40% discount on lower tiers, ~30% on top tier (volume-graduated). Visitor ID pricing scales by companies identified per month (€99 for 50 to €1,199 for 40,000+).

Plan	Price	Best for	Key limits
Lite (Free Forever)	€0	Solo marketers testing visitor ID	Up to 100 companies identified/mo, basic company details, 20 contacts, 7-day visit history, browser extension
Website Visitor Identification	€99-€1,199/mo (annual: ~30% discount)	Marketing teams generating leads from website traffic	Unlimited company identification, full company details, unlimited visitor history, lead scoring, CRM integrations (Salesforce, HubSpot, Pipedrive, Zoho, MS Dynamics 365), display ad campaigns, real-time alerts. Pricing scales by companies/mo (50 to 40,000+)
Platform	From €399/mo (annual)	Marketing + sales teams building audiences + activating leads	Everything in Website Visitor ID + 60M company + 400M contact global database, 100+ advanced filters, AI enrichment, embedded CRM company profiles, lead scoring from website + external sources
Free trial	€0	Evaluation	14-day free trial available; no credit card required

Hidden costs to know about

Annual plans charged upfront with 30-day cancellation window - missing the window locks you in for another year. Auto-renewal is aggressive with no reminder and no cooling-off period. Monthly billing is only available via credit card; invoice customers forced into annual plans. 80%+ of reveals return incomplete or missing data per multiple G2 reports. Remote workers + consumer ISPs invisible - for companies with remote-first workforces, a significant share of buyer traffic goes unidentified (a much bigger gap in 2026 than when Leadfeeder launched in 2012).

Is Leadfeeder fair value?

For mid-market B2B teams with significant office-based EU traffic and CRM workflows ready to action visitor signals, Leadfeeder/Dealfront at €99-€399/mo is competitively priced - among the most affordable visitor ID + DB combinations. For teams with remote-first buyers (most modern SaaS companies in 2026), the identification gap is structural - invisible reveals make the ROI math hard. For US-focused teams, RB2B or Warmly may deliver better identification rates. For pure visitor ID without DB needs, Albacross or Visitor Queue may be cheaper.

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See the full pricing breakdown Side-by-side: Leadfeeder pricing vs Derrick

Compare pricing →

Verdict in detail

Leadfeeder Pros & Cons - Summary That Actually Helps You Decide

Based on 860+ verified G2 reviews (4.3/5), 200+ Capterra reviews (4.3/5), 2,500+ customers globally, and 2026 testing from Warmly, ProSpeo and SyncGTM.

✓ Pros

Best-in-class visitor identification UX

Setup is dead-simple - install a tracking script and see data within minutes. G2 reviewers consistently praise the onboarding experience. The interface clearly shows which companies visited, what pages they viewed, and how to action the signals. New users typically have working visitor identification within 30 minutes of signup.

"Leadfeeder went from zero to 'tracking 50 visiting companies' in literally 25 minutes. Easiest visitor ID setup I've used." - Verified G2 user, Marketing Director, G2 review (Q1 2026)

Strong CRM integrations + EU compliance posture

Native integrations with Salesforce, HubSpot, Pipedrive, Zoho, Microsoft Dynamics 365 - broader CRM ecosystem than most US-based competitors. Combined with EU data residency posture (Helsinki + Karlsruhe HQs), Leadfeeder/Dealfront is genuinely differentiated for European teams with GDPR compliance requirements.

"Dealfront's EU data residency is the reason we picked them over US visitor-ID competitors. Salesforce sync is clean, GDPR posture is solid." - Verified G2 user, RevOps Manager, G2 review (Q4 2025)

Free Lite tier + 14-day full trial

Lite plan is free forever with up to 100 companies identified/mo + basic company details - meaningful for solo marketers evaluating the visitor-ID category. Combined with 14-day full trial of paid features, Leadfeeder is one of the lowest-friction evaluations in the category.

60M company + 400M contact global database (Platform tier)

The Platform tier (€399+/mo annual) adds access to a 60M company + 400M contact global database - combining visitor ID + outbound prospecting in one tool. For mid-market teams that want to surface AND outreach to identified accounts, this consolidation eliminates separate ZoomInfo/Apollo subscriptions.

✕ Cons

Remote workers + consumer ISPs invisible

Any employee browsing from home, a coffee shop, or over a consumer ISP won't be identified by Leadfeeder. For companies with remote-first workforces (most modern SaaS companies in 2026), a significant share of actual buyer traffic goes unidentified. This is a structural limitation of IP-based identification that has worsened as remote work has become standard.

"After we went remote-first in 2023, our Leadfeeder identification rate dropped 60%. The IP-based model just doesn't fit how buyers actually browse in 2026." - Verified G2 user, Demand Gen Lead, G2 review (Q1 2026)

Aggressive auto-renewal billing (30-day cancellation window)

Annual plans are charged upfront and cancellation requires 30 days' notice before the renewal date - missing that window locks you in for another year. Monthly billing is only available via credit card; invoice customers are forced into annual plans. Auto-renewal is aggressive with no reminder and no cooling-off period. This is the #1 trust complaint cluster in 2025-2026 reviews.

"Got auto-charged for a renewal I'd intended to cancel. The 30-day notice window + lack of email reminder is genuinely predatory billing - Trust issue that overshadows the product quality." - Verified G2 user, Marketing Manager, G2 review (Q4 2025)

Company-level only - no contact intelligence

Leadfeeder identifies which companies are visiting your website but cannot tell you which individuals at those companies are visiting. You won't know the exact stakeholders. For ABM motions where buyer-level intent matters, supplement with 6sense, Demandbase or Bombora for person-level signals.

80%+ of reveals return incomplete data

User reviews consistently report 80%+ of reveals return incomplete or missing data. For visits beyond well-indexed mid-market companies, you'll often see 'Unknown Company' or limited firmographic detail. This dilutes the actionable lead pool meaningfully - the headline 'companies identified' count is much larger than the actionable count.

The honest comparison

Leadfeeder vs Derrick - Side by Side

We're biased - Derrick is our product. So this table is the version we'd want our prospects to see before they sign elsewhere.

	LeadfeederWebsite Visitor Identification (now Dealfront)	DerrickGoogle Sheets add-on
Pricing entry	Free Lite forever · €99/mo paid	Free forever
Tool category	Website visitor identification + DB	In-Sheet contact data + enrichment
Where it lives	Web app + tracking script	Inside Google Sheets directly
Identification mode	Company-level (IP-based)	Person-level contact data
Remote worker visibility	Invisible (consumer ISPs)	Same coverage regardless of work location
Billing model	Annual auto-renewal (30-day cancel)	Free - no billing surprises
EU compliance	Best-in-class (Dealfront EU posture)	GDPR-clean global data

Leadfeeder/Dealfront and Derrick serve different needs. Leadfeeder is the company-level website visitor identification platform with 60M+ company DB and EU compliance posture - best for mid-market B2B teams with significant office-based traffic and ABM motions. Derrick is the in-Sheet contact data layer for person-level outbound prospecting - finds + enriches actual contacts inside Google Sheets, no remote-worker visibility gap, no annual auto-renewal. Most outbound teams should use both: Leadfeeder for inbound visitor ID, Derrick (free) for outbound contact data.

Install Derrick (free) → 100 free credits · No credit card · 30-second setup

Decision tree

Should You Use Leadfeeder?

A short, opinionated guide. We'll tell you when Leadfeeder is the right pick - and when it isn't.

✓ Use Leadfeeder if you are…

You're a mid-market B2B team with significant office-based website traffic → Leadfeeder turns anonymous traffic into warm-account leads at competitive pricing

Your TAM is heavy on European companies → Dealfront's EU data residency + GDPR posture is genuinely differentiated

You want visitor ID + outbound DB in one tool (Platform tier) → €399+/mo Platform consolidates visitor ID + 60M company DB + 400M contact DB

✕ Skip Leadfeeder if you are…

Your buyers work remote / from consumer ISPs IP-based identification fails. RB2B or Warmly use device fingerprinting; or Derrick for outbound data without identification dependency

You need person-level visitor intelligence Leadfeeder is company-level only. 6sense or Demandbase identify which person at the account is researching

You can't tolerate aggressive auto-renewal billing Use month-to-month tools or Derrick (free) with no annual commitment

You need contact data + outbound prospecting (not visitor ID) Use Derrick (free), Apollo or Cognism for person-level outbound

Alternatives

Top Leadfeeder Alternatives

Tools we'd recommend instead, depending on your stack and budget. Derrick first because it's the only one that lives where you actually prospect.

Tool	Best for	Starting price	Why we recommend it
D Derrick Recommended	In-Sheet contact data + enrichment	Free	Person-level contact data + no auto-renewal + no remote-worker visibility gap inside Google Sheets	→
6sense	ABM platform with intent + visitor ID	Custom (~$25K/yr)	Stronger intent data + person-level signals; enterprise pricing meaningfully higher than Leadfeeder	→
Demandbase	Enterprise ABM orchestration + DSP	Custom ($18K-65K+/yr)	Native B2B advertising + account intelligence; enterprise-only pricing	→
Bombora	Pure intent data co-op	$30K+/yr	Account-level intent signals from 200+ publisher co-op; raw data feed	→
Albacross	Cheaper visitor ID alternative	€99-€699/mo	Direct competitor at similar pricing; less mature CRM ecosystem	→
Apollo	All-in-one contact data + outbound	$0-119/user/mo	Pivots to outbound (not visitor ID); 275M+ contacts; native dialer + sequencer	→

See the full breakdown of Leadfeeder alternatives →

Head-to-head: Leadfeeder vs 1 competitor

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FAQ

Frequently Asked Questions

Quick answers to the questions buyers ask us most often about Leadfeeder.

Is Leadfeeder free?

Yes - Leadfeeder offers a permanent free Lite plan with up to 100 companies identified per month, basic company details, 20 contacts and 7-day visit history. Paid Visitor Identification plans start at €99/month (annual billing yields 30% discount). The Platform tier with global DB starts at €399/month annual.

How much does Leadfeeder cost in 2026?

Lite: €0/mo (100 companies/mo). Visitor Identification: €99-€1,199/mo depending on companies identified per month (50 to 40,000+). Platform: from €399/mo annual (visitor ID + 60M company + 400M contact global database). Annual billing yields ~30% discount across paid tiers. 14-day free trial available with no credit card required.

Is Leadfeeder the same as Dealfront?

Yes - Leadfeeder merged with Germany's Echobot in April 2023 to form Dealfront, an EU-native GTM platform. The Leadfeeder product continues under the Dealfront brand with combined visitor identification + sales intelligence + EU compliance posture. Existing Leadfeeder customers were migrated to Dealfront accounts during 2023-2024.

How accurate is Leadfeeder?

Visitor identification accuracy varies meaningfully by traffic source. For office-based EU mid-market traffic, identification rates can hit 60-70%. For remote workers and consumer ISP traffic (most modern SaaS buyers in 2026), rates drop to 20-40% - buyers browsing from home, coffee shops or via consumer ISPs are largely invisible to IP-based identification. Real-world reports show 80%+ of identified visitors have incomplete data records.

Can Leadfeeder identify which person at a company is visiting?

No - Leadfeeder identifies companies (via IP-based identification) but cannot identify individuals. You'll know that 'Acme Corp' visited your pricing page, but not which Acme Corp employee. For person-level visitor intent, look at 6sense, Demandbase or Bombora - though these require enterprise-level commitment ($18K-65K+/yr).

Why do users complain about Leadfeeder billing?

Annual plans are charged upfront and cancellation requires 30 days' notice before the renewal date. Missing the window locks you in for another year. Monthly billing is only available via credit card; invoice customers are forced into annual plans. Auto-renewal is aggressive with no email reminder and no cooling-off period - the #1 trust complaint cluster in 2025-2026 reviews. Plan to set calendar reminders 45+ days before renewal.

Where is Leadfeeder based?

Leadfeeder was founded in 2012 in Helsinki, Finland by Pekka Koskinen, Herkko Kiljunen and Vicent Llongo. After merging with Germany's Echobot in April 2023 to form Dealfront, the combined company maintains offices in Helsinki and Karlsruhe, Germany - an EU-native GTM platform with 2,500+ customers and $9.7M ARR.

Leadfeeder vs Derrick - what should I pick?

Different tools. Leadfeeder is company-level website visitor identification (turns anonymous traffic into warm leads). Derrick is the in-Sheet contact data layer for person-level outbound prospecting. Most outbound + inbound teams use both - Leadfeeder for visitor ID + warm-account signals, Derrick for outbound prospecting + enrichment data inside Google Sheets.

The verdict

The Verdict on Leadfeeder

Leadfeeder (now Dealfront) is the right answer for mid-market B2B teams with significant office-based EU traffic who want company-level visitor identification + EU compliance posture in one tool. The visitor identification UX is dead-simple, the CRM integrations are genuinely strong (Salesforce, HubSpot, Pipedrive, Zoho, Microsoft Dynamics 365), and the merged Dealfront platform combines visitor ID + 60M company + 400M contact global database for teams that want both inbound + outbound in one subscription. The 4.3/5 G2 score across 860 reviews and EU-native positioning are real differentiators for European teams.

The trade-offs have grown structurally more concerning since 2020. The IP-based identification model worsens with remote work - any buyer browsing from home, a coffee shop, or via consumer ISPs is invisible (a much bigger gap in 2026 than when Leadfeeder launched in 2012). 80%+ of identified visitors return incomplete data records. The aggressive 30-day cancellation window + lack of renewal reminders is the #1 trust complaint cluster across reviews - auto-renewal pain is real. And company-level only identification means no person-level visitor intent signals.

For mid-market B2B teams with significant office-based EU traffic and ABM motions, Leadfeeder/Dealfront delivers competitive value at €99-€399/mo. For US teams or remote-first buyer markets, RB2B or Warmly use device fingerprinting that handles modern browsing patterns better. For person-level intent, 6sense or Demandbase. For pure outbound contact data without visitor ID dependency, Derrick stays free as the in-Sheet data layer - pair Derrick + Leadfeeder for inbound visitor signals + outbound prospecting in your stack.

3.7/5

Overall verdict