Updated

Leadfeeder vs Derrick: Which Is Better in 2026?

Short answer
Leadfeeder vs Derrick: Leadfeeder is a website visitor identification platform - now part of dealfront after april 2023 merger. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Leadfeeder) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for data with Leadfeeder for outreach.

Leadfeeder sells "buying signals" - but signal type matters. Vendor-coop intent, third-party clickstream and first-party site visits aren't equivalent. The side-by-side comparison below isolates Leadfeeder's actual signal source + freshness against the alternative: Derrick's Sheets-native account research that lets you build a custom signal pipeline.

Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets

✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet

Trusted by 31,000+ users worldwide.

Quick Facts

Leadfeeder vs Derrick at a glance

Leadfeeder

  • Starting price: Free Lite forever · Visitor ID from €99/mo
  • Free plan: Yes - Lite plan free forever (100 companies/mo)
  • Founded: 2012 (merged with Echobot in 2022 via Great Hill Partners €180M deal ; Dealfront brand launched April 2023)
  • HQ: Helsinki, Finland (with Karlsruhe, Germany office)
4.3/5 G2 4.3/5 Capterra

Derrick

★ Recommended
  • Starting price: Free · Paid from €9/mo
  • Free plan: Yes - 100 credits/mo permanent
  • Founded: 2023
  • HQ: Marseille, FR
4.8/5 G2 4.8/5 Capterra
Why Derrick wins

Why teams pick Derrick over Leadfeeder

3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.

01

Get richer data without Leadfeeder’s limited enrichment

Leadfeeder is strong at identifying who visits your site, but its enrichment stops short of providing deeper, contact-rich data for every account. Derrick changes the game by delivering 50+ enrichment attributes per contact and company right inside Google Sheets, with real-time email validation and AI-powered scoring to sharpen targeting. This results in richer, actionable profiles without exporting data or switching tools, saving 5-10 hours per month. With Derrick, you get deeper insights directly where you work, eliminating the gaps Leadfeeder leaves behind.

02

Real-time verified emails boost deliverability without manual checks

Leadfeeder struggles with real-time email verification and often requires manual checks to confirm deliverability, which slows outreach. Derrick delivers real-time verified emails directly inside Google Sheets, eliminating the need for separate validation steps. This results in measurable gains: improved deliverability rates and faster outreach, with time savings of 5-10 hours per month typical for teams that switch. Derrick’s native 100% Google Sheets workflow ensures instant, reliable email validation at scale for rapid campaign activation.

03

Automated, AI-Driven Scoring for Faster Qualification

Leadfeeder provides basic visitor data but falls short on automated, AI-driven scoring that accelerates qualification across accounts. Derrick elevates this with integrated AI Lead Scoring using Claude and ChatGPT, delivering faster, self-adjusting prospect rankings directly inside 100% native Google Sheets. This results in measurable time savings and higher qualified lead rates, with Derrick’s scoring continuously refining as new signals arrive. A practical use: auto-segment and route high-scoring accounts to your sales team within minutes, not hours.

Honest Comparison

What each tool does better

We're upfront - every tool has strengths. Here's where Leadfeeder and Derrick each genuinely win.

What Leadfeeder does better

  • Best-in-class visitor identification UX
  • Strong CRM integrations + EU compliance posture
  • Free Lite tier + 14-day full trial
Read full Leadfeeder review →
Real Annual Cost

True cost over 12 months

Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.

Leadfeeder Derrick
Starting price (monthly) Free Lite forever · Visitor ID from €99/mo €0 (free) · €9/mo paid
Annual cost (base) ~€1,188/yr €0/yr free · ~€108/yr paid
Free plan? Yes - Lite plan free forever (100 companies/mo) ✓ Forever - 100 credits/mo
Setup cost Hours to days 30 seconds via Marketplace
Switching cost CSV export + retraining Zero - works alongside any stack

💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.

Feature-by-Feature

Leadfeeder vs Derrick: full feature comparison

Derrick App Leadfeeder
Works natively in Google Sheets
Requires LinkedIn Sales Navigator ($100/month)
Sales Navigator 1-click import
Email finder with real-time validation
Phone finder from LinkedIn
Company tech stack lookup
SimilarWeb & G2 insights integrated
AI integration (Claude & ChatGPT)
Automatic AI Lead Scoring
Data cleaning & normalization
Multi-platform scraping (Instagram, Twitter, Facebook)
Zapier, Make, n8n integrations
Public API available
Native CRM integrations (HubSpot, Salesforce)
Entry price (paid plan) 9€/mois 99$/mois
Permanent free plan
Rollover credits to next month
Simple and transparent credit system
Simple setup & onboarding
Complete documentation
Pricing in a nutshell

Leadfeeder vs Derrick pricing breakdown

Website Visitor Identification (now Dealfront)

Leadfeeder

Free Lite forever · Visitor ID from €99/mo

Best for: Mid-market B2B teams generating leads from website traffic

Leadfeeder offers scalable pricing that starts with a basic plan and credits-based options, with more value unlocked as usage grows; full details are available on the dedicated pricing page-see full pricing breakdown for specifics.

Migration Guide

How to switch from Leadfeeder to Derrick in 3 steps

Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.

1
~30 sec

Install Derrick from Google Workspace Marketplace

Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.

2
~30 sec

Open any Google Sheet → Extensions → Derrick

Open a Sheet with your prospect list (paste a CSV from Leadfeeder, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.

3
~1 min

Enrich your list with one click

Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.

Install Derrick free →

100 free credits / month · No credit card · Cancel anytime

Decision in 60 seconds

Which one is right for you?

Pick Leadfeeder if…

  • You specifically need mid-market b2b teams generating leads from website traffic
  • Best-in-class visitor identification UX
  • Strong CRM integrations + EU compliance posture
  • You're already invested in the Leadfeeder ecosystem
Read full Leadfeeder review →

Pick Derrick if…

  • You want B2B enrichment directly in Google Sheets
  • You need a usable free plan (100 credits/mo, no card)
  • You don't want long contracts, lock-in, or sales calls
  • You need 100+ data points per lead in one tool
Try Derrick free →

What teams say after switching from Leadfeeder

See what our customers say about Derrick.

"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."

Alex Clark

Director | SaaS GTM Leader

Reviewed on Product Hunt

"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."

David Sire

Mortgage Broker at Zero Point Mortgage

Reviewed on Product Hunt

"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."

Etienne Grange

CEO Form'actions

Reviewed on Capterra

"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."

Zaid Bilal

RevOps Professional

Reviewed on Capterra

"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"

Asif Hanzala

Lead Generation Specialist at IdeaPeel

Reviewed on Capterra

"This app is fantastic. Brilliantly created to help small and mid sized businesses."

Dan Hughes

Founder/CEO, AlmanacIO

Reviewed on Product Hunt

"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."

Julien Walon Cohen

CEO & Co-founder @ Diffly | B2B Sales Advisor

Reviewed on G2

"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."

Michael Kim

SDR Team Lead at CloudScale

Reviewed on Capterra

"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."

AJ Alexander

Opportunity Prospector

Reviewed on Capterra

Frequently Asked Questions

What’s the main difference Derrick vs Leadfeeder for us?

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Derrick and Leadfeeder serve different purposes in your sales workflow. Leadfeeder identifies anonymous website visitors and reveals company identities, while Derrick enriches contact and company data directly within Google Sheets without requiring exports or complex integrations. If you need real-time website visitor tracking, Leadfeeder excels there. However, if you're building prospect lists and need comprehensive data enrichment with 50+ attributes per contact, AI-powered scoring, and email validation-all natively in Sheets-Derrick offers more flexibility at a lower cost with rollover credits and no credit card required for the free tier.

Is Derrick a good alternative to Leadfeeder for SMBs?

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Yes, Derrick is a solid alternative to Leadfeeder for SMBs, particularly if you're already working in Google Sheets. While Leadfeeder specializes in identifying website visitors, Derrick offers broader B2B data enrichment with 50+ attributes per contact and company, plus integrated AI tools for scoring and segmentation. Derrick's native Google Sheets integration eliminates the need for CSV exports and complex CRM setups, saving significant time. For SMBs seeking cost-effective prospecting without LinkedIn Sales Navigator subscriptions, Derrick's flexible pricing with rollover credits and free tier-requiring no credit card-provides better value and operational simplicity than Leadfeeder's dependency on website traffic volume.

How does Derrick compare to Leadfeeder in features?

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Derrick offers a fundamentally different approach compared to Leadfeeder. While Leadfeeder focuses exclusively on identifying anonymous website visitors, Derrick is a comprehensive B2B data enrichment platform native to Google Sheets that enriches contacts and companies with 50+ attributes without requiring external tools or CSV exports. Derrick includes integrated AI powered by both Claude and ChatGPT for automated lead scoring and segmentation, real-time email validation for better deliverability, and rollover credits that don't expire monthly. Unlike Leadfeeder's visitor-tracking model, Derrick works directly within your spreadsheets, saving 5-10 hours monthly on manual data work while eliminating the need for expensive LinkedIn Sales Navigator subscriptions that cost around 1200 euros annually with competitors.

Which is better for pricing: Derrick or Leadfeeder total cost?

+
For total cost, Derrick often presents a more favorable value for teams prioritizing a fully native, low-friction prospecting workflow. Derrick uses a credits-based system with monthly rollovers, no credit card required for the free tier, and flexible plans (Small to XL) that scale with usage, which can be cost-efficient for teams with variable prospecting needs. Leadfeeder pricing scales with usage and often requires additional tools for deeper data enrichment, which can increase total cost if you need richer firmographic and contact data. If your goal is a Google Sheets-native enrichment solution with broad automation potential and predictable costs, Derrick tends to offer a clearer, potentially lower total cost of ownership, especially when you can leverage its unlimited integrations and built-in AI for scoring and segmentation.

Can Derrick replace Leadfeeder for website visitor insights?

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Derrick complements Leadfeeder's visitor identification by providing deeper data enrichment directly in Google Sheets without requiring external platforms or CSV exports. While Leadfeeder excels at revealing who visits your website, Derrick enriches those prospects with 50+ attributes including verified contact information, company intelligence, and technographic data-all natively in your spreadsheet. Derrick's integrated AI capabilities enable automated lead scoring and segmentation, addressing Leadfeeder's limitation of incomplete enrichment. For teams already using Sheets, Derrick eliminates the need for additional tools like LinkedIn Sales Navigator, saving time and reducing tool sprawl while maximizing the value of your visitor insights.

What are Leadfeeder’s pricing and reviews compared to Derrick?

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Leadfeeder pricing scales with usage and is based on website traffic and CRM integration needs, which can become costly for high-traffic sites. Reviews consistently praise its strong website visitor identification, reliable CRM integration, and ease of use, but note limitations in enrichment depth, occasional false positives, and delayed lead delivery in some cases. Derrick differentiates by offering 100% native Google Sheets integration with no CSV exports, over 50 enrichment attributes per contact, real-time email validation, and AI-powered scoring and segmentation. Derrick also features monthly rollovers of credits, a free tier with 100 credits, and no credit card required, which can offer more predictable budgeting and quicker value for teams prioritizing efficiency and automation without extra CRM bells and whistles. If you primarily need lightweight, on-sheet prospecting with strong enrichment and AI-assisted workflows, Derrick can be a more cost-controlled, integration-friendly alternative to Leadfeeder.
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