Leadfeeder sells "buying signals" - but signal type matters. Vendor-coop intent, third-party clickstream and first-party site visits aren't equivalent. The side-by-side comparison below isolates Leadfeeder's actual signal source + freshness against the alternative: Derrick's Sheets-native account research that lets you build a custom signal pipeline.
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR 3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
Leadfeeder and Visitor Queue both run as standalone platforms — separate UIs, separate logins, CSV exports + imports to move data into your CRM or spreadsheet. Derrick skips that entire layer : you enrich a Google Sheet with a formula (=DERRICK_EMAIL, =DERRICK_PHONE, =DERRICK_TECH) and the column populates inline. No platform-switching, no CSV round-trip.
Pricing comparison : Leadfeeder from Free Lite forever · Visitor ID from €99/mo, Visitor Queue from $39/month, Derrick at $10/mo flat. Note the unit — both Leadfeeder and Visitor Queue either cap your credits or charge per seat, so a real team's monthly bill is typically 2-5× the headline. Derrick's $10 is the full price regardless of how many rows you enrich.
In 2026, AI agents need data tools they can call natively. Derrick speaks MCP out of the box — point Claude at your sheet, ask "enrich these 200 LinkedIn URLs with mobile numbers", done. Leadfeeder and Visitor Queue need either a custom integration or a Zapier middleman for the same workflow.
We're upfront - every tool has strengths. Here's where Leadfeeder, Visitor Queue, and Derrick each genuinely win.
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Leadfeeder | Visitor Queue | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free Lite forever · Visitor ID from €99/mo | $39/month | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€1,188/yr | ~€468/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes - Lite plan free forever (100 companies/mo) | 14-day free trial | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
| Leadfeeder | Derrick App | Visitor Queue | |
|---|---|---|---|
| Entry price | Free Lite forever · Visitor ID from €99/mo | $10/mo flat | $39/month |
| Free plan | Yes (limited) | 14-day full trial | 14-day free trial |
| Best for | Mid-market B2B teams generating leads from website traffic | Sheet-native enrichment | SMB North American visitor ID |
| Category positioning | Website Visitor Identification (now Dealfront) | Spreadsheet-native B2B data | Visitor identification |
| G2 rating | 4.3/5 | — | 4.4/5 |
| Founded | 2012 (merged with Echobot to form Dealfront in April 2023) | 2022 | 2015 |
| Match rate (B2B traffic) | 25-40% | N/A — data not visitor ID | Strong (Canadian heritage) |
| Geographic coverage | Best-in-class (Dealfront EU posture) | Via integrated providers | Global |
| Deanonymization level | Account-level | N/A | Account-level |
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Per-row pricing (no credit caps) | ✕ | ✓ | ✕ |
| MCP-ready for AI / LLM agents | ✕ | ✓ | ✕ |
Website Visitor Identification (now Dealfront) Free Lite forever · Visitor ID from €99/mo
Best for: Mid-market B2B teams generating leads from website traffic
Website Visitor Identification (now Dealfront) category : Leadfeeder entry tier is Free Lite forever · Visitor ID from €99/mo. Best-for : mid-market b2b teams generating leads from website traffic. See the complete Leadfeeder pricing page for tier comparison, credit cap behaviour, and annual-vs-monthly delta.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Visitor identification $39/month
Best for: SMB North American visitor ID
Visitor Queue starts at $39/month. Visitor identification, with positioning around smb north american visitor id. Full tier-by-tier breakdown including credit caps, seat economics, and hidden line items lives on the dedicated Visitor Queue pricing page.
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
Open a Sheet with your prospect list (paste a CSV from Leadfeeder, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
100 free credits / month · No credit card · Cancel anytime
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
Opportunity Prospector
Drop the third-party context and see how Leadfeeder compares to Derrick alone.
Open the head-to-head → Curated stackStep back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation →
