Leadfeeder sells "buying signals" - but signal type matters. Vendor-coop intent, third-party clickstream and first-party site visits aren't equivalent. The side-by-side comparison below isolates Leadfeeder's actual signal source + freshness against the alternative: Derrick's Sheets-native account research that lets you build a custom signal pipeline.
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR 3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
The friction with Leadfeeder and Leadinfo isn't the data quality — it's the workflow shape. Export from the platform, import into Sheets, hope the columns line up. Derrick collapses all of that into a single formula call. The enrichment happens where the data already lives, with the team that already owns the sheet.
The total-cost-of-ownership math : at Leadfeeder's Free Lite forever · Visitor ID from €99/mo or Leadinfo's €69/month entry tier, a 3-seat team runs $150-600/month in year 1. Derrick at $10/mo flat is $120/year total. The break-even on switching pays back in week 2 for most teams.
Derrick exposes its enrichment API via MCP (Model Context Protocol) — Claude, ChatGPT, Cursor, and other LLM agents can call Derrick directly from your sheet without writing integration code. Leadfeeder and Leadinfo require Zapier, Make, or custom API wiring to do the same.
We're upfront - every tool has strengths. Here's where Leadfeeder, Leadinfo, and Derrick each genuinely win.
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Leadfeeder | Leadinfo | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free Lite forever · Visitor ID from €99/mo | €69/month | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€1,188/yr | ~€828/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes - Lite plan free forever (100 companies/mo) | 14-day free trial | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
| Leadfeeder | Derrick App | Leadinfo | |
|---|---|---|---|
| Entry price | Free Lite forever · Visitor ID from €99/mo | $10/mo flat | €69/month |
| Free plan | Yes (limited) | 14-day full trial | 14-day free trial |
| Best for | Mid-market B2B teams generating leads from website traffic | Sheet-native enrichment | SMB EU visitor-ID workflows |
| Category positioning | Website Visitor Identification (now Dealfront) | Spreadsheet-native B2B data | Visitor identification |
| G2 rating | 4.3/5 | — | 4.4/5 |
| Founded | 2012 (merged with Echobot to form Dealfront in April 2023) | 2022 | 2017 |
| Match rate (B2B traffic) | 25-40% | N/A — data not visitor ID | Best-in-class (Dutch heritage) |
| Geographic coverage | Best-in-class (Dealfront EU posture) | Via integrated providers | Global |
| Deanonymization level | Account-level | N/A | Account-level |
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Per-row pricing (no credit caps) | ✕ | ✓ | ✕ |
| MCP-ready for AI / LLM agents | ✕ | ✓ | ✕ |
Website Visitor Identification (now Dealfront) Free Lite forever · Visitor ID from €99/mo
Best for: Mid-market B2B teams generating leads from website traffic
Leadfeeder starts at Free Lite forever · Visitor ID from €99/mo. Website Visitor Identification (now Dealfront), with positioning around mid-market b2b teams generating leads from website traffic. Full tier-by-tier breakdown including credit caps, seat economics, and hidden line items lives on the dedicated Leadfeeder pricing page.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Visitor identification €69/month
Best for: SMB EU visitor-ID workflows
Leadinfo pricing entry sits at €69/month (visitor identification). Sized for smb eu visitor-id workflows. The detailed Leadinfo pricing breakdown (tier-by-tier feature matrix + true TCO) is on the dedicated pricing page.
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
Open a Sheet with your prospect list (paste a CSV from Leadfeeder, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
100 free credits / month · No credit card · Cancel anytime
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
Opportunity Prospector
Drop the third-party context and see how Leadfeeder compares to Derrick alone.
Open the head-to-head → Curated stackStep back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation →
