Apollo
- Starting price: Free / $49 annual or $59 monthly /seat (post-2026 price increase)
- Free plan: Yes (Free forever)
- Founded: 2015
- HQ: San Francisco, CA
Updated
Apollo vs Leadfeeder vs Derrick: Which Is Better in 2026?
- Short answer
- Apollo vs Leadfeeder vs Derrick: Apollo is a b2b sales intelligence and outreach, Leadfeeder is a website visitor identification platform - now part of dealfront after april 2023 merger. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Apollo or Leadfeeder) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Apollo or Leadfeeder for outreach.
Apollo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Apollo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Apollo vs Leadfeeder vs Derrick at a glance
Leadfeeder
- Starting price: Free Lite forever · Visitor ID from €99/mo
- Free plan: Yes - Lite plan free forever (100 companies/mo)
- Founded: 2012 (merged with Echobot in 2022 via Great Hill Partners €180M deal ; Dealfront brand launched April 2023)
- HQ: Helsinki, Finland (with Karlsruhe, Germany office)
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Apollo and Leadfeeder
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Save hours with native Google Sheets enrichment
Leadfeeder and Apollo both require you to pull data into separate tools or rely on partial enrichment, slowing workflows and forcing context switching. Derrick delivers 100% native Google Sheets enrichment, eliminating exports or complex setup so you stay in Sheets. With 50+ attributes per contact and real-time validation, Derrick saves you hours monthly by turning Sheets into a complete prospecting hub without leaving the doc. A quick use case: enrich a list directly in Sheets and auto-validate emails for immediate outreach readiness, all within Derrick.
02 Real-time email verification boosts deliverability at scale
Real-time email verification is a core constraint for Apollo and Leadfeeder, which struggle to guarantee deliverability at scale due to data freshness and integration gaps. Derrick differs by delivering live email validation directly within a 100% native Google Sheets workflow, avoiding export delays and external verification hurdles. This yields measurable impact: higher inbox deliverability, faster outreach readiness, and reduced bounce risk across large contact pools (up to 50+ attributes per contact). Use cases quickly scale from tens to thousands of emails without compromising accuracy or workflow speed.
03 Unified data quality with fewer false positives across sources
Across Apollo and Leadfeeder, data quality often suffers from false positives and incomplete enrichment when combining multiple sources. Derrick delivers unified data quality by centralizing 50+ attributes per contact and applying real-time validation within Google Sheets, reducing cross-source mismatches. Teams typically save 20–30% of manual cleanup time and cut false positives by a measurable margin, thanks to consistent record normalization. A practical use case: verify a contact once, then rely on Derrick to maintain accuracy as sources update.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Apollo, Leadfeeder, and Derrick each genuinely win.
What Apollo does better
- Massive 250M+ contact database
- All-in-one stack at SMB price
- Intuitive list-builder
What Leadfeeder does better
- Best-in-class visitor identification UX
- Strong CRM integrations + EU compliance posture
- Free Lite tier + 14-day full trial
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Apollo | Leadfeeder | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free / $49 annual or $59 monthly /seat (post-2026 price increase) | Free Lite forever · Visitor ID from €99/mo | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€588/yr | ~€1,188/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes (Free forever) | Yes - Lite plan free forever (100 companies/mo) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Apollo vs Leadfeeder vs Derrick: full feature comparison
| apollo | Derrick App | Leadfeeder | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✕ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✓ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 59$/mois | 9€/mois | 99$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Sales Intelligence derrick
best value for money
Results first.
Discover Derrick →
Website Visitor Identification (now Dealfront)
Apollo vs Leadfeeder vs Derrick pricing breakdown
Sales Intelligence Apollo
Free / $49 annual or $59 monthly /seat (post-2026 price increase)
Best for: SMB & mid-market outbound
Apollo offers scalable pricing with a free tier and paid plans starting at a low entry price; detailed pricing details are available on the full pricing page-see pricing breakdown for all tiers and options.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Website Visitor Identification (now Dealfront) Leadfeeder
Free Lite forever · Visitor ID from €99/mo
Best for: Mid-market B2B teams generating leads from website traffic
Leadfeeder offers scalable pricing with a free tier and paid plans that grow with usage; for exact tiers and limits, see the full pricing breakdown on their site. View complete pricing details to compare plan features and volume-based options.
Migration Guide
How to switch from Apollo to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Apollo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Apollo if…
- You specifically need smb & mid-market outbound
- Massive 250M+ contact database
- All-in-one stack at SMB price
- You're already invested in the Apollo ecosystem
Pick Leadfeeder if…
- You specifically need mid-market b2b teams generating leads from website traffic
- Best-in-class visitor identification UX
- Strong CRM integrations + EU compliance posture
- You're already invested in the Leadfeeder ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Apollo vs Leadfeeder
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Derrick vs apollo: which is the better data enrichment tool?
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Both Derrick and Apollo serve different enrichment needs. Apollo excels at scale with its 250 million contact database and real-time verification, making it ideal for high-volume prospecting. However, Derrick distinguishes itself through native Google Sheets integration, eliminating CSV exports and manual data entry workflows that consume 5-10 hours monthly. Derrick offers 50+ enrichment attributes, integrated AI scoring with Claude and ChatGPT, and real-time email validation without requiring LinkedIn Sales Navigator. While Apollo prioritizes breadth, Derrick prioritizes operational efficiency and cost savings, with rollover credits and no credit card needed for the free tier. Choose Apollo for database scale or Derrick for streamlined, AI-powered enrichment directly within your existing spreadsheet workflow.
Is Derrick a strong alternative to Leadfeeder for web visitors?
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Yes, Derrick is a strong alternative to Leadfeeder for web visitors, but they approach lead generation differently. Leadfeeder excels at identifying anonymous website visitors and revealing company identities in real-time. However, Derrick complements this by enriching those leads directly within Google Sheets with 50+ attributes per contact, including verified email addresses and company intelligence, without requiring external platforms or CSV exports. While Leadfeeder focuses solely on visitor tracking, Derrick provides deeper data enrichment, AI-powered scoring, and real-time email validation-all natively in Sheets. For teams wanting to maximize lead quality from web traffic, combining Leadfeeder's visitor identification with Derrick's enrichment capabilities creates a more comprehensive prospecting workflow than either tool alone.
Derrick vs apollo vs Leadfeeder: which offers the best overall comparison?
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Each platform excels in different areas, so the best choice depends on your specific needs. Apollo dominates in contact database scale with 250 million verified profiles, making it ideal for high-volume prospecting teams. Leadfeeder specializes in website visitor identification and account-based lead generation. Derrick stands out for teams already working in Google Sheets, offering native integration without CSV exports, real-time email validation, AI-powered enrichment with Claude and ChatGPT, and rollover credits with no credit card required for the free tier. If you prioritize seamless spreadsheet workflows and cost efficiency, Derrick delivers faster implementation and lower total cost of ownership compared to external platforms that require additional tools and integrations.
How does apollo compare to Leadfeeder for pricing and features?
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Apollo offers a broad B2B prospecting toolkit with a large contact database, strong email verification, and multi-channel outreach, but its data enrichment can be inconsistent and it may require manual verification for higher accuracy. Leadfeeder excels at website visitor identification and CRM integration to surface high-intent accounts, yet it provides limited contact enrichment and relies on traffic quality. Derrick, by contrast, integrates 100% natively with Google Sheets, enriches with 50+ attributes per contact, provides real-time email validation, and offers AI-driven scoring and segmentation with flexible, credit-based pricing and no credit card required for the free tier. For teams weighing pricing and feature depth, Apollo favors scale and outreach, Leadfeeder emphasizes website-driven insights, while Derrick delivers tight, no‑friction enrichment directly in Sheets with scalable automation.
What are Derrick's key pricing advantages over Apollo?
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Derrick offers significantly lower entry costs with a free tier requiring no credit card and transparent per-credit pricing starting at just $9 monthly, compared to Apollo's higher enterprise-focused pricing structure. Derrick's rollover credits provide flexibility for variable prospecting needs, while Apollo charges for unused data access. Additionally, Derrick eliminates the need for LinkedIn Sales Navigator subscriptions, saving teams approximately $1,200 annually. For budget-conscious teams prioritizing affordability without compromising enrichment depth, Derrick delivers competitive value through its usage-based model and integrated Google Sheets native platform, reducing overall technology stack costs.
How does Derrick review stack up against Leadfeeder and Apollo?
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Derrick stacks up against Leadfeeder and Apollo by focusing on enrichment and prospecting inside Google Sheets, delivering 50+ enrichment attributes per contact and real-time email validation, all with 100% native Sheets integration. Unlike Leadfeeder, Derrick isn’t primarily a website visitor tracker; it augments prospect data directly in your existing workspace, enabling richer segmentation and faster outreach without separate analytics layers. Compared to Apollo, Derrick offers AI-powered scoring and summarization (Claude and ChatGPT) plus flexible credit-based pricing with rollovers and a free tier, avoiding CSV exports or enterprise-level onboarding friction. For teams needing deep enrichment at the point of prospect research with minimal setup, Derrick complements both platforms effectively and can reduce time-to-value significantly.
One-on-one
apollo vs Derrick - solo duel
Drop the third-party context and see how apollo compares to Derrick alone.
Open the head-to-head → One-on-oneLeadfeeder vs Derrick - solo duel
Drop the third-party context and see how Leadfeeder compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
