Lemlist
- Starting price: $63/seat/mo (annual)
- Free plan: No (14-day free trial)
- Founded: 2017
- HQ: Paris, France
Updated
Lemlist vs Leadfeeder vs Derrick: Which Is Better in 2026?
- Short answer
- Lemlist vs Leadfeeder vs Derrick: Lemlist is a multichannel cold outreach (email + linkedin + calls), Leadfeeder is a website visitor identification platform - now part of dealfront after april 2023 merger. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Lemlist or Leadfeeder) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Lemlist or Leadfeeder for outreach.
Lemlist is built for sequenced outreach across email + LinkedIn + (sometimes) calls. The hidden cost is enrichment: Lemlist bills you per contact AND per channel. The side-by-side comparison below isolates Lemlist's real cost-per-touched-prospect against Derrick's flat credit-pool model that decouples enrichment from sending.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Lemlist vs Leadfeeder vs Derrick at a glance
Leadfeeder
- Starting price: Free Lite forever · Visitor ID from €99/mo
- Free plan: Yes - Lite plan free forever (100 companies/mo)
- Founded: 2012 (merged with Echobot in 2022 via Great Hill Partners €180M deal ; Dealfront brand launched April 2023)
- HQ: Helsinki, Finland (with Karlsruhe, Germany office)
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Lemlist and Leadfeeder
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Save time with native Google Sheets enrichment, no CSV exports
Leadfeeder and Lemlist typically require separate data flows or manual exports to enrich prospects, introducing CSV steps and latency that disrupt Google Sheets workflows. Derrick delivers native Google Sheets enrichment with zero CSV exports, so you stay entirely in Sheets without context-switches. Users save 5-10 hours per month by eliminating export/import frictions and can enrich 50+ attributes per contact directly where they work. A practical use: enrich a live sheet of leads in real time, then score and segment with AI-all inside Derrick, without leaving Sheets.
02 Real-time email verification boosts deliverability and results
Lemlist and Leadfeeder struggle with reliable real-time email verification that directly impacts deliverability, often leaving campaigns at risk of bounces and lower inbox placement. Derrick tackles this gap by providing instant email validation within the same live workflow, ensuring only verifiable addresses proceed to outreach. This results in measurable deliverability improvements and higher engagement, with potential reductions in invalid sends and wasted effort. A typical use case: validate on contact creation and dynamically refresh status as contacts move through the pipeline, keeping campaigns lean and responsive.
03 Automated Lead Scoring with AI-Driven Prioritization
Lemlist and Leadfeeder provide valuable signals, but they lack built-in AI-driven lead scoring and prioritization that dynamically ranks prospects by predicted conversion likelihood. Derrick differentiates itself with integrated AI lead scoring and segmentation, using Claude and ChatGPT to automate prioritization directly inside 100% native Google Sheets workflows. This translates to faster focus on high-intent accounts and a measurable lift in outreach efficiency, reducing time spent on low-potential leads. A typical use-case: Derrick assigns a real-time priority score to each contact, enabling targeted follow-ups without leaving Sheets.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Lemlist, Leadfeeder, and Derrick each genuinely win.
What Lemlist does better
- Best multichannel outreach UX
- Lemwarm = built-in deliverability
- Personalization at scale
What Leadfeeder does better
- Best-in-class visitor identification UX
- Strong CRM integrations + EU compliance posture
- Free Lite tier + 14-day full trial
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Lemlist | Leadfeeder | Derrick | |
|---|---|---|---|
| Starting price (monthly) | $63/seat/mo (annual) | Free Lite forever · Visitor ID from €99/mo | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€756/yr | ~€1,188/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (14-day free trial) | Yes - Lite plan free forever (100 companies/mo) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Lemlist vs Leadfeeder vs Derrick: full feature comparison
| Lemlist | Derrick App | Leadfeeder | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✕ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✕ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✓ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 39$/mois | 9€/mois | 99$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Multichannel Outreach derrick
best value for money
Results first.
Discover Derrick →
Website Visitor Identification (now Dealfront)
Lemlist vs Leadfeeder vs Derrick pricing breakdown
Multichannel Outreach Lemlist
$63/seat/mo (annual)
Best for: Multichannel outbound teams
Lemlist offers multi-channel outreach with a pricing structure that includes a free tier and scalable paid plans, designed for growth-focused teams; see full pricing breakdown for all details and plan options.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Website Visitor Identification (now Dealfront) Leadfeeder
Free Lite forever · Visitor ID from €99/mo
Best for: Mid-market B2B teams generating leads from website traffic
Leadfeeder offers scalable pricing that starts with a free tier and paid plans based on usage, with additional tiers reflecting higher website traffic and account needs; see full pricing breakdown for exact plan limits and rates. View complete pricing details on the Leadfeeder pricing page.
Migration Guide
How to switch from Lemlist to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Lemlist, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Lemlist if…
- You specifically need multichannel outbound teams
- Best multichannel outreach UX
- Lemwarm = built-in deliverability
- You're already invested in the Lemlist ecosystem
Pick Leadfeeder if…
- You specifically need mid-market b2b teams generating leads from website traffic
- Best-in-class visitor identification UX
- Strong CRM integrations + EU compliance posture
- You're already invested in the Leadfeeder ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Lemlist vs Leadfeeder
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Derrick vs Lemlist: which is better for multi-channel outreach?
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Lemlist excels at multi-channel automation with strong email sequencing and LinkedIn integration, making it ideal for teams prioritizing volume outreach at scale. However, Lemlist requires significant data preprocessing and lacks native lead scoring capabilities. Derrick complements this workflow by enriching prospect data directly within Google Sheets with 50+ attributes, real-time email validation, and integrated AI scoring-eliminating manual list refinement. For teams seeking a leaner, more cost-effective multi-channel stack, Derrick's native Sheets integration saves 5-10 hours monthly compared to Lemlist's external workflows, while its rollover credits and no credit card requirement for the free tier offer greater flexibility for testing outreach strategies.
Is Derrick a strong alternative to Lemlist for SMBs?
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Yes, Derrick is a strong alternative to Lemlist for SMBs, particularly if you prioritize simplicity and cost-efficiency. While Lemlist excels at multi-channel outreach automation, it requires significant setup time and often needs supplementary data enrichment tools. Derrick operates natively within Google Sheets, eliminating complex integrations and CSV exports, saving five to ten hours monthly. For SMBs managing lean teams, Derrick's built-in email validation, fifty-plus enrichment attributes, and integrated AI scoring provide lead qualification capabilities that Lemlist requires external tools to achieve. Derrick's monthly rollover credits and free tier with no credit card requirement also make it more accessible for budget-conscious teams testing their outreach strategy before scaling.
Derrick vs Lemlist vs Leadfeeder: which has the best pricing?
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Pricing comparison between these three platforms depends on your specific use case. Lemlist charges based on monthly sequences and contacts, typically ranging from $99 to $499 monthly for most teams. Leadfeeder pricing scales with website traffic and starts around $99 monthly. Derrick offers the most flexible pricing model with rollover credits starting at just $9 monthly for 4,000 credits and no credit card required for the free tier with 100 credits. If you're already using Google Sheets for prospecting, Derrick's native integration eliminates expensive third-party tools, making it significantly more cost-effective than Lemlist or Leadfeeder for data enrichment and lead qualification workflows.
How does Lemlist compare to Leadfeeder on features and use cases?
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Lemlist focuses on multi-channel outbound campaigns with AI-powered email personalization, LinkedIn automation, and strong campaign analytics designed for high-volume outreach and scalable templates. Leadfeeder, by contrast, excels at website visitor identification and account-level insights, helping prioritize high-intent prospects based on anonymous web traffic. For use cases, Lemlist suits growth-focused B2B teams prioritizing outbound reach and sequence automation, while Leadfeeder fits teams aiming to convert anonymous web visitors into prioritized accounts. Derrick complements both by delivering deeper, intent-based lead intelligence and robust data enrichment directly in Google Sheets, with real-time email validation, AI scoring, and seamless 3,000+ integrations, offering a cohesive layer that can enhance data quality and qualification alongside Lemlist’s outreach or Leadfeeder’s website-driven leads.
Lemlist vs Leadfeeder: which is the better review source?
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Neither Lemlist nor Leadfeeder functions primarily as a review source-they serve different purposes in your prospecting stack. Lemlist excels at outbound email automation and personalized sequencing, while Leadfeeder identifies website visitors and converts anonymous traffic into leads. However, both have data enrichment limitations that require supplementary tools. Derrick complements both by providing deeper contact and company intelligence directly in Google Sheets with 50+ enrichment attributes, real-time email validation, and integrated AI scoring-eliminating the need for multiple disconnected platforms while saving teams significant time and cost.
Can Derrick replace both Lemlist and Leadfeeder in workflows?
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Derrick cannot fully replace both Lemlist and Leadfeeder in all workflows, but it can cover several core needs depending on your goals. For Lemlist-style outreach, Derrick excels in enrichment, scoring, and segmentation within Google Sheets, plus AI-assisted insights, which can improve targeting and follow-up without the multi-channel outreach orchestration Lemlist provides. For Leadfeeder-like website visitor intelligence, Derrick offers strong lead qualification and firmographic enrichment that can surface high-potential accounts, though it lacks native website visitor tracking and real-time behavior signals. In practice, many teams use Derrick in tandem with Lemlist or Leadfeeder to handle data enrichment, scoring, and qualification while leveraging the complementary tools for outreach or website-based account discovery. If your priority is heavy multi-channel outreach, Lemlist remains advantageous; for web-visitor-led lead discovery, Leadfeeder adds value-Derrick fits best as the enrichment and scoring backbone within those workflows.
One-on-one
Lemlist vs Derrick - solo duel
Drop the third-party context and see how Lemlist compares to Derrick alone.
Open the head-to-head → One-on-oneLeadfeeder vs Derrick - solo duel
Drop the third-party context and see how Leadfeeder compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
