Zoominfo
- Starting price: ~$15K/yr (3 seats min)
- Free plan: No (community edition limited)
- Founded: 2007
- HQ: Vancouver, WA
Updated
Zoominfo vs Leadfeeder vs Derrick: Which Is Better in 2026?
- Short answer
- Zoominfo vs Leadfeeder vs Derrick: Zoominfo is a enterprise b2b contact and company data, Leadfeeder is a website visitor identification platform - now part of dealfront after april 2023 merger. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Zoominfo or Leadfeeder) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Zoominfo or Leadfeeder for outreach.
Zoominfo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Zoominfo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Zoominfo vs Leadfeeder vs Derrick at a glance
Leadfeeder
- Starting price: Free Lite forever · Visitor ID from €99/mo
- Free plan: Yes - Lite plan free forever (100 companies/mo)
- Founded: 2012 (merged with Echobot in 2022 via Great Hill Partners €180M deal ; Dealfront brand launched April 2023)
- HQ: Helsinki, Finland (with Karlsruhe, Germany office)
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Zoominfo and Leadfeeder
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time validation and native Sheets workflow without CSV exports
Derrick shines here by delivering real-time email validation and a native Google Sheets workflow, a combination neither ZoomInfo nor Leadfeeder provides out of the box without CSV exports. Unlike ZoomInfo’s standalone data enrichment or Leadfeeder’s web-visitor focus, Derrick embeds live validation directly in Sheets, eliminating export steps and sync gaps. This saves measurable time and reduces outreach delays, with teams typically reclaiming 5-10 hours per month on manual validation and data transfer. For quick wins, users validate contacts in real time while prospecting, keeping everything in a single, familiar Sheets environment.
02 Flexible, scalable data enrichment without CRM upgrade requirements
Leading platforms like ZoomInfo and Leadfeeder require separate upgrades or add-ons to deliver flexible, scalable enrichment beyond their core offerings, which can slow growth and inflate costs. Derrick delivers 100% native Google Sheets enrichment without CRM upgrades, avoiding the need for complex integrations. With 50+ enrichment attributes per contact and scalable credits, Derrick grows alongside you, reducing time-to-value and saving months of manual data ops. A practical use case: enrich and segment lists directly in Sheets, then push to outreach in one click, with credits that roll over each month.
03 Optimal, real-time lead scoring with AI-driven enrichment diversity
Derrick delivers optimal, real-time lead scoring with AI-driven enrichment diversity, addressing the limits of ZoomInfo and Leadfeeder, which either rely on standalone data or primarily website visitor signals without nuanced, diversified scoring. While ZoomInfo offers broad data and real-time updates, it lacks Derrick’s integrated AI scoring and multi-source enrichment within Sheets, and Leadfeeder focuses on visitor identification with limited depth for enrichment. Derrick quantifies impact by enabling dynamic scoring and segmentation across 50+ attributes, reducing misprioritized leads and accelerating outreach, with credits-based, monthly reusability. A typical use case: in real-time, Derrick scores a lead and auto-summarizes context, enabling immediate, targeted actions inside Google Sheets.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Zoominfo, Leadfeeder, and Derrick each genuinely win.
What Zoominfo does better
- Largest US contact database (100M+ verified)
- #1 in 142 G2 Spring 2026 reports
- Strong CRM + outreach integrations
What Leadfeeder does better
- Best-in-class visitor identification UX
- Strong CRM integrations + EU compliance posture
- Free Lite tier + 14-day full trial
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Zoominfo | Leadfeeder | Derrick | |
|---|---|---|---|
| Starting price (monthly) | ~$15K/yr (3 seats min) | Free Lite forever · Visitor ID from €99/mo | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€1,188/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (community edition limited) | Yes - Lite plan free forever (100 companies/mo) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Zoominfo vs Leadfeeder vs Derrick: full feature comparison
| zoominfo | Derrick App | Leadfeeder | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✕ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✓ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 15000$/an | 9€/mois | 99$/mois |
| Permanent free plan | ✕ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Sales Intelligence (Enterprise) derrick
best value for money
Results first.
Discover Derrick →
Website Visitor Identification (now Dealfront)
Zoominfo vs Leadfeeder vs Derrick pricing breakdown
Sales Intelligence (Enterprise) Zoominfo
~$15K/yr (3 seats min)
Best for: Enterprise US sales orgs
ZoomInfo offers scalable pricing with entry-level plans starting around mid-tier per-seat or per-contact rates, plus enterprise options for larger teams; see the full pricing breakdown for complete details and any available free or trial options.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Website Visitor Identification (now Dealfront) Leadfeeder
Free Lite forever · Visitor ID from €99/mo
Best for: Mid-market B2B teams generating leads from website traffic
Leadfeeder offers usage-based pricing with plans that scale as you attract more website traffic, including a free tier for limited visits and paid tiers that kick in as your visitor volume grows - see full pricing breakdown for details.
Migration Guide
How to switch from Zoominfo to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Zoominfo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Zoominfo if…
- You specifically need enterprise us sales orgs
- Largest US contact database (100M+ verified)
- #1 in 142 G2 Spring 2026 reports
- You're already invested in the Zoominfo ecosystem
Pick Leadfeeder if…
- You specifically need mid-market b2b teams generating leads from website traffic
- Best-in-class visitor identification UX
- Strong CRM integrations + EU compliance posture
- You're already invested in the Leadfeeder ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Zoominfo vs Leadfeeder
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Derrick vs zoominfo: which is the better data enrichment tool?
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The choice between Derrick and ZoomInfo depends on your specific workflow and budget. ZoomInfo excels as a comprehensive B2B database with millions of verified contacts and strong intent signals, making it ideal for enterprise teams needing massive scale and advanced filtering. However, Derrick offers a more streamlined, cost-effective alternative that operates natively within Google Sheets, eliminating data export friction and reducing implementation complexity. Derrick's rollover credits, integrated AI capabilities with Claude and ChatGPT, and real-time email validation provide better value for mid-market teams seeking lightweight enrichment without enterprise pricing. If you prioritize database breadth and don't mind integration overhead, ZoomInfo wins. If you want simplicity, affordability, and native spreadsheet workflows, Derrick delivers faster time-to-value.
Is Derrick a good alternative to zoominfo for outreach?
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Yes, Derrick is a strong alternative to ZoomInfo for outreach, particularly if you prioritize efficiency and cost-effectiveness. While ZoomInfo excels as a data lookup platform with extensive B2B coverage, it's primarily designed for enrichment rather than engagement automation. Derrick takes a different approach by operating natively within Google Sheets, eliminating complex integrations and CSV exports that consume time. You get fifty-plus enrichment attributes per contact, real-time email validation for better deliverability, and integrated AI scoring with Claude and ChatGPT-all without the enterprise pricing overhead ZoomInfo demands. Derrick's rollover credits and no-credit-card free tier make it more flexible for variable prospecting volumes. For teams seeking streamlined outreach automation directly in their existing workflow rather than a standalone data provider, Derrick delivers comparable enrichment depth at a fraction of the cost and complexity.
Derrick vs zoominfo vs Leadfeeder: which offers better pricing?
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Pricing differs significantly across all three platforms. ZoomInfo operates on enterprise-level subscriptions with higher costs for advanced features, making it expensive for smaller teams. Leadfeeder uses usage-based pricing tied to website traffic volume, which can become costly as your site grows. Derrick offers the most flexible pricing structure with rollover credits starting at just nine dollars monthly for four thousand credits, no credit card required for the free tier, and transparent per-credit costs. For budget-conscious teams seeking affordable enrichment without long-term commitments, Derrick delivers better value with lower entry costs and monthly flexibility compared to ZoomInfo's enterprise pricing or Leadfeeder's traffic-dependent model.
How do Derrick and Leadfeeder compare in features and use cases?
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Derrick App and Leadfeeder serve complementary but distinct goals. Leadfeeder excels at website visitor identification, turning anonymous traffic into actionable accounts with real-time firmographic cues and easy CRM routing, making it strong for prioritizing web-driven prospects and quickly fueling outbound plays. Derrick, by contrast, focuses on 100% native Google Sheets enrichment with 50+ attributes per contact, real-time email validation, and built-in AI scoring and segmentation, all without complex exports or LinkedIn Navigator dependence. Use cases align: Leadfeeder fuels web-visitor–led account prioritization and faster follow-ups; Derrick strengthens ongoing prospect enrichment, scoring, and segmentation inside Sheets with flexible credits, broad integrations, and no credit card required for the free tier. For teams needing deep enrichment and automation in a familiar spreadsheet workflow, Derrick complements Leadfeeder by adding richer data and AI-driven insights to the leads driven from website activity.
Which is easier to replace: zoominfo or Leadfeeder with Derrick?
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Replacing ZoomInfo with Derrick is generally easier than replacing Leadfeeder, since ZoomInfo functions primarily as a data lookup tool while Leadfeeder serves a specialized visitor identification purpose. Derrick offers comprehensive enrichment with 50+ attributes per contact and company directly in Google Sheets, eliminating ZoomInfo's complex integrations and data latency issues. However, Leadfeeder's real-time visitor tracking has no direct Derrick equivalent, though Derrick's AI-powered segmentation and email validation provide complementary value for sales teams seeking lightweight, flexible enrichment without enterprise overhead or steep learning curves.
What’s the Derrick pricing advantage over ZoomInfo and Leadfeeder?
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Derrick’s pricing advantage over ZoomInfo and Leadfeeder comes from cost efficiency, flexibility, and value per credit. Unlike ZoomInfo, which is a data-first platform with enterprise-tier pricing, Derrick offers a simple, credit-based model starting at a free tier with no credit card required, and monthly rollovers for credits. Compared with Leadfeeder, Derrick provides 50+ enrichment attributes per contact/firm, real-time email validation, and native Google Sheets integration, all at a fraction of typical lead-gen tool costs. You pay only for the credits you use, with scalable tiers (Small to XL) and credit rollovers, which can reduce total cost of ownership for teams prioritizing outbound prospecting and enrichment without expensive overage. In short, Derrick delivers actionable enrichment and outreach within a transparent, credit-based structure that can be cheaper and more predictable than ZoomInfo or Leadfeeder for many mid-market teams.
One-on-one
zoominfo vs Derrick - solo duel
Drop the third-party context and see how zoominfo compares to Derrick alone.
Open the head-to-head → One-on-oneLeadfeeder vs Derrick - solo duel
Drop the third-party context and see how Leadfeeder compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
