BetterContact
- Starting price: Free 50 credits · Starter $15/mo
- Free plan: Yes - 50 free credits to test
- Founded: 2022
- HQ: Lyon, France
Updated
BetterContact vs Leadfeeder vs Derrick: Which Is Better in 2026?
- Short answer
- BetterContact vs Leadfeeder vs Derrick: BetterContact is a waterfall enrichment platform querying 20+ data providers in sequence, Leadfeeder is a website visitor identification platform - now part of dealfront after april 2023 merger. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than BetterContact or Leadfeeder) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with BetterContact or Leadfeeder for outreach.
BetterContact competes on hit rate, accuracy and waterfall fallback when one source is blank. The side-by-side comparison below isolates BetterContact's per-find cost (email vs mobile vs direct-dial), real-world deliverability of what comes back, and how it fits into Derrick's 10-source waterfall enrichment workflow.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
BetterContact vs Leadfeeder vs Derrick at a glance
Leadfeeder
- Starting price: Free Lite forever · Visitor ID from €99/mo
- Free plan: Yes - Lite plan free forever (100 companies/mo)
- Founded: 2012 (merged with Echobot in 2022 via Great Hill Partners €180M deal ; Dealfront brand launched April 2023)
- HQ: Helsinki, Finland (with Karlsruhe, Germany office)
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over BetterContact and Leadfeeder
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Time-saving enrichment in Google Sheets without external tools
BetterContact and Leadfeeder each require separate tools or steps to achieve data enrichment, leaving Google Sheets itself short of a truly native, in-sheet solution. Derrick delivers 100% native Google Sheets enrichment-no external apps, no exports, and no complex integrations. Users save 5-10 hours per month by performing multi-field enrichment directly inside Sheets, with up to 50+ attributes per contact and real-time email validation for better deliverability. A simple in-sheet workflow lets you enrich, validate, and segment on the same tab, without leaving your worksheet.
02 Comprehensive company data, beyond basic emails, in one platform
Derrick addresses a common gap left by BetterContact and Leadfeeder, which offer limited company intelligence and visitor data without a unified platform. Unlike these tools, Derrick provides 50+ enrichment attributes, real-time email validation, and AI-powered scoring and summarization all within 100% native Google Sheets. This consolidation saves time and reduces tool sprawl, translating to roughly 5-10 hours saved per month and a clearer path from prospecting to outreach. With Derrick, teams get comprehensive firmographic and technographic context in one place to drive faster, more accurate targeting.
03 Native AI-powered lead scoring for faster pipeline qualification
Derrick delivers native AI-powered lead scoring inside Google Sheets, addressing BetterContact and Leadfeeder’s limitations by providing automated scoring without leaving the platform you already use. Unlike BetterContact, which focuses on email discovery, Derrick adds AI-driven scoring, segmentation, and summaries to prioritize prospects in real time. This results in faster pipeline qualification, with measurable efficiency gains and improved hit rates, saving up to 5-10 hours per month for data professionals. A practical use case is auto-tagging high-potential accounts after each enrichment cycle, accelerating outreach planning.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where BetterContact, Leadfeeder, and Derrick each genuinely win.
What BetterContact does better
- Highest find rates in the category (87-95% emails)
- One subscription replaces five separate tools
- Pay-per-result + GDPR-clean compliance
What Leadfeeder does better
- Best-in-class visitor identification UX
- Strong CRM integrations + EU compliance posture
- Free Lite tier + 14-day full trial
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| BetterContact | Leadfeeder | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free 50 credits · Starter $15/mo | Free Lite forever · Visitor ID from €99/mo | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€600/yr | ~€1,188/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes - 50 free credits to test | Yes - Lite plan free forever (100 companies/mo) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
BetterContact vs Leadfeeder vs Derrick: full feature comparison
| BetterContact | Derrick App | Leadfeeder | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✕ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✕ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✓ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 49$/mois | 9€/mois | 99$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✓ | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Waterfall Email + Phone Enrichment derrick
best value for money
Results first.
Discover Derrick →
Website Visitor Identification (now Dealfront)
BetterContact vs Leadfeeder vs Derrick pricing breakdown
Waterfall Email + Phone Enrichment BetterContact
Free 50 credits · Starter $15/mo
Best for: Outbound teams who want best-find-rate at one subscription cost
BetterContact offers real-time email discovery with scalable verification, featuring an entry-level plan and credit-based pricing; see the pricing page for the complete breakdown of plans and usage limits. View complete pricing details for all tiers and credits.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Website Visitor Identification (now Dealfront) Leadfeeder
Free Lite forever · Visitor ID from €99/mo
Best for: Mid-market B2B teams generating leads from website traffic
Leadfeeder pricing scales with usage, starting with a free tier and paid plans based on website traffic and required features; see the full pricing breakdown for complete details. For precise figures and tier options, view the pricing page.
Migration Guide
How to switch from BetterContact to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from BetterContact, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick BetterContact if…
- You specifically need outbound teams who want best-find-rate at one subscription cost
- Highest find rates in the category (87-95% emails)
- One subscription replaces five separate tools
- You're already invested in the BetterContact ecosystem
Pick Leadfeeder if…
- You specifically need mid-market b2b teams generating leads from website traffic
- Best-in-class visitor identification UX
- Strong CRM integrations + EU compliance posture
- You're already invested in the Leadfeeder ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from BetterContact vs Leadfeeder
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Derrick vs BetterContact: which is better for email enrichment?
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For email enrichment specifically, BetterContact holds a slight edge in pure email verification accuracy with its 98% claimed accuracy rate and real-time validation. However, Derrick offers superior overall value for teams needing broader enrichment beyond just email. Derrick provides 50+ contact and company attributes natively within Google Sheets with no CSV exports or complex setup, integrates AI-powered scoring via Claude and ChatGPT, and includes real-time email validation for deliverability. BetterContact excels at standalone email finding but lacks the multidimensional enrichment, integrated AI, and workflow automation that Derrick delivers. For comprehensive prospecting workflows, Derrick's all-in-one approach inside Google Sheets typically outperforms BetterContact's specialized email focus.
How does Derrick compare to BetterContact in pricing and features?
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Derrick operates as a fully native Google Sheets platform with real-time email validation and 50+ enrichment attributes per contact, eliminating the need for CSV exports or complex integrations. BetterContact specializes primarily in email verification with high accuracy rates but lacks broader enrichment dimensions like technographic data or company intelligence. Derrick's pricing starts at zero with rollover credits and no credit card required, while offering integrated AI capabilities for scoring and segmentation. For teams needing comprehensive data enrichment beyond email discovery, Derrick delivers more multidimensional insights within a single platform, whereas BetterContact excels as a focused email-finding tool that often requires supplementary solutions for deeper prospect profiling.
What’s the main difference Derrick vs BetterContact for data accuracy?
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Derrick prioritizes data accuracy through real-time email validation and 50+ enrichment attributes per contact, ensuring higher deliverability rates than BetterContact's static database approach. While BetterContact excels at email finding, it lacks comprehensive firmographic enrichment and struggles with accuracy consistency across industries. Derrick's native Google Sheets integration eliminates manual data exports that introduce errors, maintains verified contact intelligence directly in your workflow, and provides multi-dimensional enrichment beyond email alone, making it more reliable for complete prospect profiling and campaign success.
Derrick vs BetterContact vs Leadfeeder: which should you choose?
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Choosing between Derrick, BetterContact, and Leadfeeder depends on your core needs. If you want a 100% native Google Sheets enrichment platform with no CSV exports, AI-powered scoring, 50+ enrichment attributes per contact, real-time email validation, and extensive automations via 3,000+ integrations, Derrick stands out, especially since it eliminates LinkedIn Navigator reliance and offers monthly rollovers with a free tier. BetterContact excels at accurate email discovery and verification at scale but offers more limited multi-field enrichment and weaker CRM depth. Leadfeeder shines for website visitor identification and account-level insights but provides thinner contact data and relies on strong website traffic and CRM integration for full value. For a holistic, self-contained prospecting stack in Sheets with advanced scoring and flexible credits, Derrick is often the most efficient choice; if you only need reliable emails, BetterContact is strong; if your priority is web-based lead generation and visitor insights, Leadfeeder is compelling.
BetterContact vs Leadfeeder: which is the stronger pricing option?
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BetterContact and Leadfeeder serve different pricing models, making direct comparison challenging. BetterContact operates on a credit-based system for email verification, while Leadfeeder charges monthly based on website traffic volume and lead volume generated. BetterContact typically offers stronger value for teams focused solely on email discovery and verification at scale. However, Leadfeeder may be more cost-effective for companies with high website traffic seeking visitor identification. For organizations needing comprehensive B2B enrichment with flexible, rollover credits and no upfront commitment, Derrick provides 50+ contact and company attributes at transparent monthly pricing starting at just nine dollars, with unused credits carrying over monthly and zero credit card required for the free tier.
Can Derrick replace both BetterContact and Leadfeeder for teams?
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Yes, Derrick can replace both BetterContact and Leadfeeder for teams in many scenarios, but it depends on your needs. Derrick is a 100% native Google Sheets data enrichment platform with over 50 attributes per contact, real-time email validation, and extensive automation via 3000+ integrations, all without CSV exports or complex setup. This covers email discovery and enrichment, plus firmographic context, and integrates directly into your existing sheets and workflows. However, if your primary goal is website visitor identification and account-level tracking with strong CRM-based visitor insights, Leadfeeder offers unique web-traffic attribution features that Derrick doesn’t specialize in. Similarly, BetterContact centers on fast, accurate email discovery and verification, with limited enrichment; Derrick provides deeper multi-attribute enrichment and AI-powered scoring, which can reduce the need for separate tools. Overall, for teams prioritizing a unified, sheet-native enrichment and scoring solution with flexible credits, Derrick can replace both, while noting minor gaps in website visitation analytics that may be worth layering if advanced web-intent signals are essential.
One-on-one
BetterContact vs Derrick - solo duel
Drop the third-party context and see how BetterContact compares to Derrick alone.
Open the head-to-head → One-on-oneLeadfeeder vs Derrick - solo duel
Drop the third-party context and see how Leadfeeder compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
