Who is the CMO of Coinbase?
Catherine Ferdon has been the Chief Marketing Officer of Coinbase since 2025 and reports to Brian Armstrong. She spent 16 years at Block, including nine as chief marketing officer of Cash App, where she grew the marketing and communications team from two people to about one hundred. Before this, Catherine was Chief Marketing Officer at Coinbase. Catherine is one of 7 tracked leaders at the company.
Catherine Ferdon profile
Catherine Ferdon joined Coinbase as chief marketing officer in September 2025 and leads marketing and communications across brand, product and policy work.
- Reports to
- Brian Armstrong
- ••••@coinbase.com
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Catherine Ferdon career history
- Chief Marketing Officer, Coinbase2025 to present
- Chief Marketing Officer, Cash App, Block
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Other leaders at Coinbase
| Leader | Profile | |
|---|---|---|
BA Brian ArmstrongCo-founder, Chairman and Chief Executive Officer | ••••@coinbase.com | Profile → |
| ECEmilie ChoiPresident and Chief Operating Officer | ••••@coinbase.com | Profile → |
| AHAlesia HaasChief Financial Officer | ••••@coinbase.com | Profile → |
| MAMolly AbrahamGeneral Counsel and Secretary | ••••@coinbase.com | Profile → |
| DBDominique BailletChief People Officer | ••••@coinbase.com | Profile → |
FS Faryar ShirzadChief Policy Officer | ••••@coinbase.com | Profile → |
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