LEGO
LEGO is a Toys and play manufacturing company headquartered in Billund, Denmark, founded in 1932.
The LEGO Group is the Danish toy maker behind LEGO bricks, whose name comes from the Danish words leg godt, meaning play well. It designs, manufactures and sells construction toys and play experiences for children and adults, from LEGO City, Technic and Icons sets to licensed lines such as LEGO Star Wars and LEGO Formula 1, alongside video games, branded retail stores and LEGO.com. The company is privately held: it is owned by LEGO Holding, which in turn belongs to KIRKBI A/S, the Kirk Kristiansen family's holding company (75%), and the LEGO Foundation (25%). In 2025 it reported record revenue of DKK 83.5 billion and ended the year with 33,801 employees. It is headquartered in Billund, Denmark, runs regional hubs in Boston, London, Shanghai and Singapore, and sells its products in more than 120 countries. It employs 33,801 people, led by Niels B. Christiansen (President and Chief Executive Officer), across roughly 23,867 tracked profiles. Firmographics, leadership, tech stack and similar companies are detailed below, as of 2026-10-08.
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LEGO workforce (~23,867 tracked)
Distribution estimated from roughly 23,867 tracked public profiles, as of 2026-10-08. Use it for proportions, not exact headcounts.
- Denmark6,50027%
- Mexico4,50019%
- United States2,80012%
- Other countries, including the United Kingdom, Singapore and Vietnam2,76712%
- Hungary2,60011%
- Czech Republic2,40010%
- China2,3009.6%
| Name | Profiles | Share |
|---|---|---|
| Denmark | 6,500 | 27% |
| Mexico | 4,500 | 19% |
| United States | 2,800 | 12% |
| Other countries, including the United Kingdom, Singapore and Vietnam | 2,767 | 12% |
| Hungary | 2,600 | 11% |
| Czech Republic | 2,400 | 10% |
| China | 2,300 | 9.6% |
| Name | Profiles | Share |
|---|---|---|
| Executive Leadership Team | 7 | <0.1% |
| Senior vice presidents and vice presidents | 120 | 0.5% |
| Director | 900 | 3.8% |
| Manager | 3,800 | 16% |
| Individual contributors | 19,040 | 80% |
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LEGO tech stack
11 technologies detected on lego.com, as of 2026-10-08.
| Name | Technologies | Share |
|---|---|---|
| JavaScript library | 2 | 18% |
| Web framework | 2 | 18% |
| CDN | 1 | 9.1% |
| CDN and security | 1 | 9.1% |
| Module bundler | 1 | 9.1% |
| Network protocol | 1 | 9.1% |
| Security | 1 | 9.1% |
| Social metadata | 1 | 9.1% |
| Technology | Category |
|---|---|
| N | Web framework |
| R | JavaScript library |
| A | Web framework |
| P | JavaScript library |
| W | Module bundler |
| C | CDN and security |
A Amazon CloudFront | CDN |
| HHSTS | Security |
| HHTTP/3 | Network protocol |
| S | Structured data |
| O | Social metadata |
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LEGO recent signals
- Announced a multi-year partnership with Sanrio to bring Hello Kitty and Friends to LEGO sets, with the first products due in 2027October 2026
- Announced an investment of more than 400 million US dollars in its Monterrey factory in Mexico, adding 35% production capacity and about 1,300 jobsSeptember 2026
- Revealed the first LEGO PlayStation set, a 1,911-piece model of the original console, on sale from 4 October 2026September 2026
- First-half revenue rose 21% to a record DKK 41.9 billion and operating profit 22% to DKK 10.9 billionAugust 2026
- Began building a 116 MW solar park near its Billund headquarters, expected to match the site's electricity use from late 2027June 2026
- Appointed Danielle Ottink-van den Broek, formerly of Unilever, as executive vice president and chief people officerApril 2026
- Reported record 2025 results: revenue up 12% to DKK 83.5 billion and net profit up 21% to DKK 16.7 billionMarch 2026
- Completed the acquisition of 29 LEGO and LEGOLAND Discovery Centres in nine countries from Merlin EntertainmentsFebruary 2026
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LEGO news & media
- LThe LEGO Group and Sanrio announce new multi-year partnership to bring Hello Kitty and Friends to LEGO brick form
The first LEGO Sanrio products are planned for 2027, featuring Hello Kitty alongside other Sanrio characters.
- LThe LEGO Group announces next phase of growth for Monterrey, Mexico manufacturing site
A new packing hall and automated high-bay warehouse add 62,000 square meters to a factory that already employs 7,300 people.
- LPower-up your play: First-ever LEGO PlayStation set revealed
A near life-size, 1,911-piece build of the original console with hidden Gran Turismo and Ape Escape dioramas.
- LBuilt for tomorrow: The LEGO Knight returns with an important message
A campaign around brick durability that also lists the company's work on recycled materials, packaging and renewable energy.
- LStrong demand and brand relevance drive LEGO Group revenue up 21%, operating profit up 22% in H1 2026
Net profit grew 32% to DKK 8.6 billion as the company kept gaining share in a growing toy market.
- LConstruction begins on new solar park near the LEGO Group's headquarters
The 116 MW park should produce about 99 GWh a year, with operations planned for late 2027.
- LThe LEGO Group delivers record results in 2025 driven by strong brand and innovative portfolio
Consumer sales grew 16% against a toy market up 7%, with more than 860 products in the 2025 portfolio.
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LEGO leadership
7 current leaders are tracked, led by Niels B. Christiansen. Contact details stay locked on this page and are revealed in the app.
| Leader | Profile | |
|---|---|---|
| NBNiels B. ChristiansenPresident and Chief Executive Officer | ••••@lego.com | Profile → |
| JAJesper AndersenExecutive Vice President and Chief Financial Officer | ••••@lego.com | Profile → |
| CRCarsten RasmussenChief Operating Officer | ••••@lego.com | Profile → |
| JGJulia GoldinChief Product and Marketing Officer | ••••@lego.com | Profile → |
| ABAtul BhardwajChief Digital and Technology Officer | ••••@lego.com | Profile → |
| CBColette BurkeChief Commercial Officer | ••••@lego.com | Profile → |
| DODanielle Ottink-van den BroekChief People Officer | ••••@lego.com | Profile → |
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Find verified emails for the 7 leaders listed here and anyone else at LEGO in the Derrick web app (5 credits per email found), or track LEGO with Signal to be alerted when its leaders change jobs, it raises funds or starts hiring (Standard plan and up).
LEGO org chart
- JAJesper AndersenExecutive Vice President and Chief Financial Officer
- CRCarsten RasmussenChief Operating Officer
- JGJulia GoldinChief Product and Marketing Officer
- ABAtul BhardwajChief Digital and Technology Officer
- CBColette BurkeChief Commercial Officer
- DODanielle Ottink-van den BroekChief People Officer
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Companies similar to LEGO
| Company | Revenue | Employees | HQ | Founded |
|---|---|---|---|---|
| M | United States | 1945 | ||
| H | United States | 1923 | ||
| B | Japan | 2005 | ||
| S | Canada | 1994 | ||
| R | Germany | 1883 | ||
| M | United States | 1979 |
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