Snov.io Pricing: Plans, Costs & Pricing Breakdown [2026]

TL;DR – Snov.io Pricing

• Trial Plan: 50 credits/month, 100 recipients – $0
• Starter Plan: 1,000 credits/month, 5,000 recipients – $39/month
• Pro S Plan: 5,000 credits/month, 25,000 recipients – $99/month
• Pro M Plan: 20,000 credits/month – $149/month
• Hybrid model: Credits (email finding/verification) + Recipients (unique contacts)
• LinkedIn automation: +$69/month per slot (additional cost)
• Rollover: Credits carry over while subscription is active
• Annual discount: -25% on annual billing

💡 Snov.io costs $0.039 per credit (Starter plan). Derrick offers $0.0022 per credit with unlimited rollover—17.7x cheaper for data enrichment. Try it free →

What is Snov.io?

Snov.io is a B2B data enrichment platform and sales automation tool founded in 2015. The platform combines email finding, email verification, LinkedIn prospecting, and cold email campaigns in a centralized interface.

Snov.io primarily targets sales and marketing teams looking to automate lead generation and outreach campaigns. The platform positions itself as an all-in-one solution with integrated CRM, email warm-up, and LinkedIn automation.

Key point: Unlike some competitors, Snov.io uses a hybrid model with credits (for finding/verification) AND recipients (for unique contacts). LinkedIn automation is sold as a separate add-on at $69/month per slot.

Snov.io Pricing Plans

According to official Snov.io information (updated July 2026), here’s the complete pricing breakdown:

⚠️ Additional LinkedIn automation cost: +$69/month per slot (not included in prices above). Each slot allows connecting one LinkedIn account with dedicated proxy, IP rotation, and secure daily action limits.

Recent Pricing Evolution (July 2026)

According to Snov.io’s official documentation, plans were updated in July 2026 with significant increases in included recipients (up to +150% on certain plans) without price changes. For example, the Pro S plan increased from 10,000 to 25,000 recipients/month.

Understanding Snov.io’s Pricing Model

The Hybrid Credits + Recipients System

Snov.io uses two distinct quota types:

1. Credits: Used for Email Finder and Email Verifier

• 1 credit = 1 email search OR 1 email verification
• Credits can roll over as long as the subscription is active (unlike some competitors where they expire monthly)
• Consumed only when saving a prospect or viewing search results

2. Recipients: Number of unique leads contacted per billing period

• You’re charged for 1 recipient when contacting a lead for the first time
• Follow-ups to the same recipient during the billing period are free and unlimited
• Recipients reset every 30 days

3. Warm-up slots: Number of email inboxes you can warm up simultaneously

• Trial/Starter plans: Limited (1-3 slots)
• Pro/Ultra plans: Unlimited

What Costs Credits vs What’s Free

Consumes credits:

• Email Finder (1 credit per email found)
• Email Verifier (1 credit per verification)
• Saving prospects to database

Free and unlimited:

• Number of email campaigns
• Unlimited follow-ups to existing recipients
• Number of sender accounts (sending email addresses)
• Bulk domain search

Paid add-on:

• LinkedIn automation: $69/month per slot

Comparison with Derrick: Derrick operates on a simpler shared credit system only. No “recipients” concept or additional LinkedIn cost (no Sales Navigator required). Derrick’s rollover is unlimited on all paid plans, while Snov.io limits rollover to the active subscription period.

Cost Per Action Comparison: Snov.io vs Alternatives

Price Per Credit Comparison

Observation: Derrick offers a cost per credit 17.7x lower than Snov.io Starter ($0.0022 vs $0.039). Even comparing with Snov.io’s Pro S plan ($0.020/credit), Derrick remains 9.1x cheaper.

Real Cost Per Action Breakdown

To compare precisely, let’s calculate the cost of each typical action:

Analysis:

• For email verification and basic LinkedIn enrichment, Derrick is 15.6x cheaper ($0.0025 vs $0.039)
• For email finding, even though Derrick consumes 5 credits, the final cost is still 3.1x lower ($0.0125 vs $0.039)
• LinkedIn automation: Snov.io charges an additional $69/month, Derrick includes it at no extra cost

Use Case: 5,000 LinkedIn Enrichments/Month

Snov.io Starter:

• Credits required: 5,000
• Cost: Requires upgrade to Pro S ($99/month) as Starter only has 1,000 credits
• Final price: $99/month

Derrick SMALL+:

• Credits required: 5,000 (1 credit per LinkedIn enrichment)
• Cost: $22/month (SMALL+ plan with 10,000 credits)
• Final price: $22/month

Savings: $77/month = $924/year | Derrick is 4.5x cheaper for this workflow.

💡 For a more affordable alternative with unlimited rollover and Google Sheets integration, Derrick offers plans starting at $10/month. Compare options →

What’s Included in Each Snov.io Plan

Trial Plan (Free)

Quotas:

• 50 credits/month (renewed every 30 days)
• 100 recipients/month
• 1 warm-up slot

Features:

• Basic Email Finder
• Email Verifier
• Email campaigns (limited)
• Integrated CRM
• Email warm-up (1 inbox)

Limitations:

• ❌ No bulk search
• ❌ No bulk verification
• ❌ No integrations (HubSpot, Pipedrive, etc.)
• ❌ No API/Webhooks
• ❌ No data export
• ❌ No teamwork

Best for: Product testing, proof of concept, very occasional use.

Starter Plan ($39/month)

Quotas:

• 1,000 credits/month
• 5,000 recipients/month
• 3 warm-up slots
• Unlimited monthly emails

Added features vs Trial:

• ✅ Bulk prospect search
• ✅ Bulk company search
• ✅ Bulk email verification
• ✅ API and Webhooks
• ✅ Data export (CSV, XLS)
• ✅ Integrations: HubSpot, Pipedrive, Calendly, Zapier (5,000+ apps), Make

Limitations:

• ❌ No teamwork (individual use only)
• ❌ Warm-ups limited to 3 inboxes
• ❌ LinkedIn automation not included (+$69/month)

Best for: Freelance SDRs, consultants, solopreneurs doing B2B prospecting with moderate volumes.

Pro Plans (S/M/L) – Starting at $99/month

Quotas:

• Pro S: 5,000 credits, 25,000 recipients
• Pro M: 20,000 credits
• Pro L: 50,000 credits

Added features vs Starter:

• ✅ Unlimited warm-ups (number of email inboxes)
• ✅ Unlimited warm-up volume
• ✅ Teamwork: Team collaboration, unlimited seats
• ✅ Team analytics and shared dashboards
• ✅ Shared Unibox (unified inbox)
• ✅ Email A/B testing
• ✅ Reply sentiment analysis
• ✅ Spintax and dynamic personalization
• ✅ Campaign priority and volume controls
• ✅ Bidirectional CRM integrations

LinkedIn automation: Available as add-on at $69/month per slot (not included in base price).

Best for: Structured sales teams (5-20 people), lead generation agencies, companies with high volumes.

Ultra/Custom Plans (Up to $738/month)

Custom quote: Personalized quotas, dedicated support, custom onboarding, guaranteed SLAs.

Best for: Large enterprises, multi-client agencies, specific integration needs.

FAQ – Snov.io Pricing Questions

How much does Snov.io cost for a small team?

For a small team (3-5 people), the Pro S plan at $99/month is the minimum as it unlocks teamwork features. The Starter plan ($39/month) is limited to individual use.

If your team primarily does email enrichment and verification, alternatives like Derrick offer collaborative plans starting at $22/month with a shared credit pool.

Total Snov.io cost: $99/month + $69/month per LinkedIn slot if automation needed = ~$168/month minimum for a team with LinkedIn automation.

Does Snov.io have a free plan?

Yes, the Trial plan is free and renewable every 30 days. You get 50 credits/month and 100 recipients/month, allowing you to test core features (email finding, verification, basic campaigns).

However, the Trial plan excludes advanced features like integrations (HubSpot, Pipedrive), bulk search, API, and data export. For professional use, upgrading to the Starter plan ($39/month) is necessary.

Do Snov.io credits expire?

Yes and no. Snov.io allows rollover of unused credits as long as your paid subscription is active. If you suspend or cancel your subscription, you lose accumulated credits.

Recipients, however, reset every 30 days and don’t accumulate from one period to the next.

Comparison: Tools like Derrick offer unlimited rollover on all paid plans with no time limit. Your credits remain available indefinitely, even if you change plans (except when downgrading to free plan).

What’s the real cost of Snov.io with LinkedIn automation?

If you use LinkedIn automation, the real cost of Snov.io is significantly higher than advertised prices:

Starter with LinkedIn:

• Base plan: $39/month
• LinkedIn automation (1 slot): +$69/month
• Total: ~$108/month for 1,000 credits + LinkedIn

Pro S with LinkedIn:

• Base plan: $99/month
• LinkedIn automation (1 slot): +$69/month
• Total: ~$168/month for 5,000 credits + LinkedIn

If you need multiple LinkedIn slots (e.g., 3 LinkedIn accounts for a team), add $69/month × 3 = +$207/month extra.

Alternative: Derrick includes native LinkedIn scraping in all paid plans at no additional cost. No LinkedIn Sales Navigator or add-on needed. For $22/month (SMALL+ plan), you get 10,000 credits + LinkedIn included.

Can you change plans mid-billing cycle on Snov.io?

Yes, you can upgrade to a higher plan at any time. Snov.io applies prorated billing for the remaining period.

However, downgrading (switching to a lower plan) is typically only possible at the end of the current billing period. Contact their support to confirm exact terms.

Flexibility: Snov.io offers three billing modes: monthly, 3-month (-5%), and annual (-25%). Quotas renew every 30 days, even on annual billing.

What discounts are available on Snov.io?

Permanent discounts:

• 3-month billing: -5% off monthly price
• Annual billing: -25% off monthly price (e.g., Starter at $29.25/month instead of $39/month)

Temporary discounts:

• Black Friday: Annual promotions (in November, up to 50% off on certain plans depending on the year)
• Occasional promo codes: Check their website or newsletter

Concrete example: Pro S monthly plan at $99/month drops to $74.25/month on annual billing, saving ~$297/year.

Is Snov.io Worth It? Our Verdict

Snov.io Pricing Strengths

✅ Viable free plan: 50 credits/month free continuously, ideal for testing
✅ Credit rollover: Credits preserved as long as subscription is active
✅ Attractive annual discount: -25% on annual billing
✅ Unlimited follow-ups to recipients: Follow-ups to the same recipient are free
✅ Email warm-up included: Even on Trial plan (1 slot)

Snov.io Pricing Weaknesses

❌ Expensive LinkedIn automation: +$69/month per slot (not included in base price)
❌ High cost per credit: $0.039 (Starter) vs $0.0022 with some competitors
❌ Teamwork only on Pro plans: No collaboration on Starter plan ($39/month)
❌ Complex hybrid model: Credits + Recipients = double quota to monitor
❌ Hidden real cost: Advertised price doesn’t include LinkedIn automation, essential for many teams

Who Should Use Snov.io?

Snov.io works well if:

• You need an all-in-one solution (email finding + verification + cold email + CRM)
• You have a comfortable budget ($100-200/month minimum with LinkedIn)
• You value email campaign automation and integrated warm-up
• You need advanced features like A/B testing and sentiment analysis

Snov.io is less suitable if:

• Your budget is limited (<$50/month)
• You primarily need data enrichment (email finding, LinkedIn scraping)
• You prefer simple, transparent pricing
• You want unlimited rollover with no conditions

Recommended Alternative: Derrick

For teams seeking a more affordable alternative with similar data enrichment features:

Derrick offers:

• Plans starting at $10/month (4,000 credits) vs $39/month at Snov.io
• Cost per credit 17.7x lower ($0.0022 vs $0.039)
• Unlimited rollover on all paid plans (no time limit)
• LinkedIn scraping included at no extra cost (no Sales Navigator needed)
• Native Google Sheets integration (zero friction, no manual CSV exports)
• Simple pricing model: Single quota (credits), no “recipients” concept

Compare Snov.io and its alternatives to find the tool that fits your budget and needs.

Article updated December 2026 – Snov.io pricing and features may change. Check their official website for the most current information.