Clearbit
- Starting price: Discontinued standalone - see Breeze ($45/mo)
- Free plan: No (legacy free tier discontinued)
- Founded: 2015 - acquired by HubSpot Nov 2023
- HQ: San Francisco, CA (legacy) - now Cambridge, MA (HubSpot HQ)
Updated
Clearbit vs Cognism vs Derrick: Which Is Better in 2026?
- Short answer
- Clearbit vs Cognism vs Derrick: Clearbit is a b2b firmographic + contact enrichment platform, Cognism is a gdpr-compliant b2b contact data with mobile coverage. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Clearbit or Cognism) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Clearbit or Cognism for outreach.
Clearbit competes on hit rate, accuracy and waterfall fallback when one source is blank. The side-by-side comparison below isolates Clearbit's per-find cost (email vs mobile vs direct-dial), real-world deliverability of what comes back, and how it fits into Derrick's 10-source waterfall enrichment workflow.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Clearbit vs Cognism vs Derrick at a glance
Cognism
- Starting price: Custom (~$15K platform + $1.5K/seat)
- Free plan: No (demo + custom quote only)
- Founded: 2015
- HQ: London, United Kingdom
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Clearbit and Cognism
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Save time with native Sheets enrichment, no CSV or setup
Derrick eliminates the CSV handoff and setup burden that Clearbit and Cognism users often contend with, delivering native Google Sheets enrichment directly where you work. Unlike Clearbit or Cognism, which require external workflows or separate platforms for ongoing sheet enrichment, Derrick stays 100% inside Sheets. You save 5-10 hours per month by removing export steps and integration overhead, with 50+ enrichment attributes per contact and real-time validation baked in. With Derrick, you get immediate, zero-setup enrichment on every sheet, turning Sheets into a complete prospecting hub without extra tools.
02 Real-time verification without data decay for clarity and trust
Real-time verification is often treated as a live check, but both Clearbit and Cognism struggle with data decay across sources, leading to outdated contact records over cycles of outreach. Derrick delivers continuous, real-time verification within 100% native Google Sheets, avoiding external latency and ensuring data stays current without revalidation hacks. With Derrick, teams save hours weekly and improve deliverability, since verified emails remain accurate as records evolve. A practical use case: auto-revalidate on every edit to keep your prospect list pristine.
03 Unparalleled Data Quality, Clean CRM Without Manual Cleansing
Clearbit and Cognism deliver valuable data, but they often struggle with universal, hands-off cleanliness across large CRM pools, leaving gaps in data quality without manual cleansing. Derrick tackles this by maintaining 100% native Google Sheets enrichment, ensuring ongoing accuracy without exports or setup friction. With 50+ attributes per contact and real-time validation, Derrick reduces duplicate records and errors, delivering cleaner CRMs and measurable time savings (5-10h/month) for teams. A typical use case: automated deduplication and normalization keep CRM records consistently reliable, boosting deliverability and segmentation accuracy.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Clearbit, Cognism, and Derrick each genuinely win.
What Clearbit does better
- Best-in-class US/UK/EU firmographic data (historical)
- Developer-friendly API (legacy)
- Reveal anonymous-visitor deanonymization
What Cognism does better
- Best EU mobile-phone coverage
- GDPR-compliant by design
- Strong intent + technographic data
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Clearbit | Cognism | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Discontinued standalone - see Breeze ($45/mo) | Custom (~$15K platform + $1.5K/seat) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€540/yr | ~€180/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (legacy free tier discontinued) | No (demo + custom quote only) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Clearbit vs Cognism vs Derrick: full feature comparison
| clearbit | Derrick App | Cognism | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✕ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✓ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✕ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 45$/mois | 9€/mois | 1000$/mois |
| Permanent free plan | ✓ | ✓ | ✕ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell B2B Enrichment (Legacy / Now HubSpot Breeze) derrick
best value for money
Results first.
Discover Derrick →
Sales Intelligence (EU/EMEA)
Clearbit vs Cognism vs Derrick pricing breakdown
B2B Enrichment (Legacy / Now HubSpot Breeze) Clearbit
Discontinued standalone - see Breeze ($45/mo)
Best for: Existing HubSpot customers (use Breeze instead)
Clearbit offers scalable B2B data enrichment with pricing that starts at entry-level tiers and scales with usage, though exact figures vary by plan; see the full pricing breakdown for all details and limits.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Sales Intelligence (EU/EMEA) Cognism
Custom (~$15K platform + $1.5K/seat)
Best for: EU/EMEA enterprise sales
Cognism pricing starts with a premium entry tier, with paid plans that ramp up based on data access and feature breadth; a comprehensive pricing page details all plans, limits, and add-ons-see full pricing breakdown for specifics.
Migration Guide
How to switch from Clearbit to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Clearbit, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Clearbit if…
- You specifically need existing hubspot customers (use breeze instead)
- Best-in-class US/UK/EU firmographic data (historical)
- Developer-friendly API (legacy)
- You're already invested in the Clearbit ecosystem
Pick Cognism if…
- You specifically need eu/emea enterprise sales
- Best EU mobile-phone coverage
- GDPR-compliant by design
- You're already invested in the Cognism ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Clearbit vs Cognism
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the Derrick vs clearbit main difference for data enrichment?
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Derrick and Clearbit take fundamentally different approaches to data enrichment. Clearbit excels at comprehensive company intelligence and technographic data through its extensive API infrastructure, making it ideal for enterprises needing deep firmographic insights at scale. Derrick, however, operates natively within Google Sheets without requiring CSV exports or complex integrations, enabling teams to enrich prospect data directly in their existing workflow. Derrick also includes integrated AI capabilities with Claude and ChatGPT for automated scoring and segmentation, plus rollover credits and no credit card requirement for the free tier, offering greater flexibility for teams prioritizing ease of use and cost efficiency over raw data breadth.
Is Derrick a better alternative to clearbit for SMBs?
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Derrick is a strong alternative to Clearbit for SMBs, particularly if you prioritize cost efficiency and ease of use. While Clearbit excels at comprehensive firmographic data and API-driven enrichment at scale, Derrick operates natively within Google Sheets-eliminating complex integrations and CSV exports. For budget-conscious SMBs, Derrick's rollover credits, no credit card requirement for free tier, and integrated AI capabilities offer better value than Clearbit's enterprise-focused pricing model. Both platforms enrich contact and company data effectively, but Derrick's Google Sheets-first approach reduces implementation overhead and monthly operational time by five to ten hours, making it ideal for resource-constrained teams seeking straightforward prospecting workflows without sacrificing enrichment depth.
How does Derrick compare to Cognism in features?
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Derrick and Cognism take fundamentally different approaches to B2B data enrichment. Cognism excels as a lead generation and intent-signaling platform with strong EMEA coverage and verified contact data, making it ideal for outbound prospecting at scale. Derrick, however, operates natively within Google Sheets without requiring external platforms or CSV exports, offering fifty-plus enrichment attributes per contact with integrated AI from Claude and ChatGPT for automated scoring and segmentation. While Cognism focuses on contact verification and intent signals, Derrick emphasizes operational efficiency and cost savings through rollover credits and no credit card requirement for free tiers, making it better suited for teams prioritizing seamless workflow integration and budget flexibility over specialized intent data.
What’s the pricing difference Derrick vs clearbit?
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Derrick’s pricing is straightforward and credit-based, with a free tier of 100 credits and scalable paid plans: Small 4,000 credits for $9, Medium 10,000 credits for $20, Large 25,000 credits for $47.50, and XL 100,000 credits for $175. Clearbit, by contrast, typically shows higher, more complex tiered pricing that scales with data enrichment needs and API usage, often resulting in larger monthly costs for mid-market or enterprise use. The key difference: Derrick delivers a cost-effective, credit-based model integrated 100% natively in Google Sheets with no credit card required for the free tier and credits roll over, while Clearbit’s pricing can become less predictable as you scale data requests. Cognism sits between in terms of premium positioning and pricing. If cost efficiency and simple budgeting are priorities, Derrick offers transparent credit-based plans that can align with variable prospecting needs, while competing platforms may require larger upfront investments.
Which is better for reviews: Derrick or Cognism?
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Cognism excels at verified contact data and intent signals, particularly for EMEA markets, while Derrick App offers superior data enrichment depth with 50+ attributes per contact and real-time email validation. Derrick's key advantage lies in its native Google Sheets integration, eliminating CSV exports and complex setup, plus built-in AI scoring with Claude and ChatGPT. For review-focused workflows, Derrick's rollover credits and no credit card requirement for free tier provide more flexibility. Cognism suits teams prioritizing contact verification alone, whereas Derrick delivers comprehensive enrichment and automation within your existing spreadsheet environment.
Can Derrick replace both clearbit and Cognism?
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Derrick cannot literally replace both Clearbit and Cognism in every respect, as all three serve slightly different angles of B2B data enrichment and intelligence. Clearbit focuses on broad, real-time firmographic and contact enrichment with strong CRM integration, while Cognism emphasizes verified contacts, GDPR/CCPA compliant data, and intent signals for outbound prospecting. Derrick, by contrast, is 100% native to Google Sheets, emphasizing ease of use, zero CSV exports, AI-assisted scoring and segmentation, and extensive Zapier/Make/n8n integrations, plus monthly roll-over credits and no credit card required for the free tier. For teams needing broad enrichment and sophisticated outbound automation, Derrick complements rather than fully substitutes Clearbit or Cognism; it can replace certain manual workflows and reduce setup time, but may not match depth of coverage, compliance features, or specialized intent data out-of-the-box.
One-on-one
clearbit vs Derrick - solo duel
Drop the third-party context and see how clearbit compares to Derrick alone.
Open the head-to-head → One-on-oneCognism vs Derrick - solo duel
Drop the third-party context and see how Cognism compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
