Cognism
- Starting price: Custom (~$15K platform + $1.5K/seat)
- Free plan: No (demo + custom quote only)
- Founded: 2015
- HQ: London, United Kingdom
Where Cognism commits you to enterprise contracts and minimum seats, Derrick offers month-to-month credits with rollover. The side-by-side comparison below covers Cognism's database depth, contract structure and per-seat scaling against Derrick's pay-for-what-you-use Sheets-native model.
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.





CURSOR 3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
Cognism and Findymail deliver fast email discovery or broad prospecting, but they struggle with enrichment depth and multi-point profiling. Derrick combines all-in-one depth with 100% native Google Sheets, eliminating the need for exports or separate enrichment tools and saving 5-10h per month. By delivering 50+ enrichment attributes per contact and real-time email validation within the same sheet, Derrick provides an integrated workflow that closes enrichment gaps while accelerating discovery. A typical use case: instant, verifiable leads with complete context, ready for outreach in a single workspace.
Derrick differentiates Cognism and Findymail by delivering integrated AI-driven scoring that automatically prioritizes and routes leads within a single, native Google Sheets workflow. Cognism focuses on data accuracy and intent signals but lacks Derrick’s automated, AI-powered scoring and segmentation inside Sheets. Findymail excels at fast email discovery but offers limited enrichment and no cohesive AI-driven prioritization. Derrick resolves this by combining AI scoring (Claude and ChatGPT) with multi-attribute enrichment to rank prospects and assign next steps in real time, saving hours per month and reducing misprioritized outreach.
Cognism and Findymail focus on email discovery or single-channel data, leaving depth of company insights and multi-dimensional enrichment lacking. Derrick delivers unified data enrichment with deep company insights beyond emails by combining 50+ attributes per contact and company intelligence, all within 100% native Google Sheets. Users gain actionable firmographic and technographic context, reducing the need for multiple tools and speeding qualification by up to 20-40% in ABM workflows. A practical use case is enriching accounts with tech stack and traffic insights before outreach, without switching platforms.
We're upfront - every tool has strengths. Here's where Cognism, Findymail, and Derrick each genuinely win.
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Cognism | Findymail | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Custom (~$15K platform + $1.5K/seat) | $99/mo (Starter, 5K finder + 5K verifier credits) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€1,188/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (demo + custom quote only) | 10 free credits to test (no credit card) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
| Cognism | Derrick App | findymail | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✕ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 1000$/mois | 9€/mois | 49$/mois |
| Permanent free plan | ✕ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✓ |
| Simple and transparent credit system | ✕ | ✓ | ✓ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Sales Intelligence (EU/EMEA) Custom (~$15K platform + $1.5K/seat)
Best for: EU/EMEA enterprise sales
Cognism offers premium B2B data with pricing that starts higher than average, including a potential entry-level plan and enterprise options; see the full pricing breakdown for complete details. Learn more on the dedicated Cognism pricing page for all tier specifics and thresholds.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Verified Email Finder $99/mo (Starter, 5K finder + 5K verifier credits)
Best for: Outbound teams who care most about deliverability
Findymail offers a starting tier with free credits and paid plans from a low monthly price, with a full pricing breakdown available on the pricing page. See full pricing details for all plan levels and usage limits.
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
Open a Sheet with your prospect list (paste a CSV from Cognism, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
100 free credits / month · No credit card · Cancel anytime
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
Drop the third-party context and see how Cognism compares to Derrick alone.
Open the head-to-head → One-on-oneDrop the third-party context and see how findymail compares to Derrick alone.
Open the head-to-head → Curated stackStep back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation →