Cognism
- Starting price: Custom (~$15K platform + $1.5K/seat)
- Free plan: No (demo + custom quote only)
- Founded: 2015
- HQ: London, United Kingdom
Updated
Cognism vs FindThatLead vs Derrick: Which Is Better in 2026?
- Short answer
- Cognism vs FindThatLead vs Derrick: Cognism is a gdpr-compliant b2b contact data with mobile coverage, FindThatLead is a all-in-one lead generation platform with email finder, verifier, sequencer + internal crm. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Cognism or FindThatLead) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Cognism or FindThatLead for outreach.
Where Cognism commits you to enterprise contracts and minimum seats, Derrick offers month-to-month credits with rollover. The side-by-side comparison below covers Cognism's database depth, contract structure and per-seat scaling against Derrick's pay-for-what-you-use Sheets-native model.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Cognism vs FindThatLead vs Derrick at a glance
FindThatLead
- Starting price: Free 7-day trial · Starter $37/mo (annual)
- Free plan: 7-day free trial - 50 credits
- Founded: 2014
- HQ: Barcelona, Spain
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Cognism and FindThatLead
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time data quality without manual validation overhead
Cognism and FindThatLead both rely on external validation steps or periodic checks, which can leave data quality uncertain in real-time. Derrick delivers real-time data quality directly within 100% native Google Sheets, removing manual validation overhead. By validating emails and enriching with live updates as you work, Derrick saves 5-10 hours per month on cleanup and ensures immediate deliverability gains. For quick wins, you can see improvements without leaving your sheet, with credits-reportable usage and instant scoring at point of action.
02 Seamless automation across 3,000+ integrations for scale
Cognism and FindThatLead struggle with seamless end-to-end automation at scale, often requiring extra tools or manual steps to connect multiple data sources. Derrick automates across 3,000+ integrations without complex setup, delivering native Google Sheets experiences that eliminate CSV exports and heavy configuration. Teams save time and avoid bottlenecks, gaining measurable velocity and consistency-up to 5–10 hours saved per month and smoother multi-platform workflows. With Derrick, you get continuous prospect enrichment and validation across your stack, all within a single, native solution.
03 Unified data enrichment plus deep firmographics for accounts
Cognism and FindThatLead excel at basic contact discovery and standard firmographics, but they often fall short on unified data enrichment and deeper account-level insights needed for precise ABM. Derrick delivers unified data enrichment with over 50 attributes per contact and company, plus deep firmographics that these platforms struggle to provide natively. This results in faster, more accurate account profiling and improved targeting, reducing data gaps and boosting conversion rates by up to 20% in targeted campaigns. With Derrick, you get a native Google Sheets workflow that streamlines enrichment without exporting or extra tooling.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Cognism, FindThatLead, and Derrick each genuinely win.
What Cognism does better
- Best EU mobile-phone coverage
- GDPR-compliant by design
- Strong intent + technographic data
What FindThatLead does better
- All-in-one bundle (5 products in one subscription)
- Strong customer service (top G2 mention)
- European vendor + GDPR compliance posture
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Cognism | FindThatLead | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Custom (~$15K platform + $1.5K/seat) | Free 7-day trial · Starter $37/mo (annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€84/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (demo + custom quote only) | 7-day free trial - 50 credits | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Cognism vs FindThatLead vs Derrick: full feature comparison
| Cognism | Derrick App | FindThatLead | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✕ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 1000$/mois | 9€/mois | 49$/mois |
| Permanent free plan | ✕ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✓ |
| Simple setup & onboarding | ✓ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Sales Intelligence (EU/EMEA) derrick
best value for money
Results first.
Discover Derrick →
All-in-One Lead Generation Platform
Cognism vs FindThatLead vs Derrick pricing breakdown
Sales Intelligence (EU/EMEA) Cognism
Custom (~$15K platform + $1.5K/seat)
Best for: EU/EMEA enterprise sales
Cognism offers a premium B2B data platform with pricing that starts at higher entry-level tiers for enterprise-grade contact data and insights; a comprehensive pricing page is available to review all plans and exact costs-see full pricing breakdown for details.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
All-in-One Lead Generation Platform FindThatLead
Free 7-day trial · Starter $37/mo (annual)
Best for: Solo entrepreneurs + small teams wanting a Spanish-built bundle
FindThatLead offers entry-level plans starting with a free tier and paid options scaling with credits for email search and verification; detailed pricing is available on the dedicated pricing page-see full pricing breakdown for how credits map to plans and features.
Migration Guide
How to switch from Cognism to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Cognism, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Cognism if…
- You specifically need eu/emea enterprise sales
- Best EU mobile-phone coverage
- GDPR-compliant by design
- You're already invested in the Cognism ecosystem
Pick FindThatLead if…
- You specifically need solo entrepreneurs + small teams wanting a spanish-built bundle
- All-in-one bundle (5 products in one subscription)
- Strong customer service (top G2 mention)
- You're already invested in the FindThatLead ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Cognism vs FindThatLead
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Which Derrick vs Cognism comparison highlights key differences?
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The key differences between Derrick and Cognism center on operational approach and use case focus. Cognism excels as a premium B2B intelligence platform delivering verified contact data and intent signals, ideal for enterprise teams prioritizing data accuracy and GDPR compliance. Derrick, however, operates natively within Google Sheets, eliminating CSV exports and complex integrations while offering AI-powered enrichment with Claude and ChatGPT built-in. Derrick's rollover credits and no credit card requirement for free tier make it more accessible for teams seeking streamlined prospecting without premium pricing. Where Cognism provides deep lead intelligence, Derrick delivers faster enrichment and automation directly in your existing workflow, making it better suited for teams wanting efficiency without vendor lock-in.
Is Derrick a better alternative to Cognism for teams?
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Derrick and Cognism serve different team needs. Cognism excels as a premium B2B intelligence platform with strong EMEA coverage and intent signals, ideal for enterprise teams prioritizing data accuracy. However, Derrick offers superior value for most teams through its native Google Sheets integration, eliminating manual CSV exports and saving five to ten hours monthly. Derrick's AI-powered enrichment with Claude and ChatGPT, rollover credits, and fifty plus attributes per contact provide comprehensive functionality at a fraction of Cognism's cost, making it the better alternative for teams seeking efficiency and flexibility without complexity.
Which is the better option Derrick vs Cognism for pricing?
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Derrick offers significantly more flexible pricing than Cognism with plans starting at just $9 monthly compared to Cognism's premium enterprise positioning. Derrick's rollover credits mean unused allowances carry forward, reducing waste, while Cognism operates on fixed monthly allocations. For budget-conscious teams, Derrick requires no credit card for the free tier and provides 50+ enrichment attributes per contact. Cognism excels at intent signals for enterprise accounts, but Derrick delivers better value for SMBs and mid-market companies seeking cost-effective, scalable B2B data enrichment without long-term commitments.
How does Derrick compare with FindThatLead for accuracy and pricing?
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Derrick compares favorably to FindThatLead on accuracy and pricing by focusing on enrichment depth and real-time validation within a native Google Sheets workflow, while FindThatLead shines on fast email verification and straightforward prospecting. In terms of price, Derrick offers a transparent tiered credits model with a free entry and credits that roll over, plus no credit card required for the free tier, which can be more cost-efficient for ongoing, volume-based outreach. Derrick also provides 50+ enrichment attributes per contact, AI-driven scoring and segmentation, and thousands of integrations, delivering deeper prospect intelligence than FindThatLead’s core email verification. For teams needing multi-channel outreach and richer firmographic insights, Derrick typically delivers higher value at competitive pricing, whereas FindThatLead remains excellent for quick, accurate email discovery without the full enrichment stack.
Derrick vs Cognism vs FindThatLead: which offers fuller features?
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Each platform excels in different areas. Cognism leads in data accuracy and intent signals, particularly for EMEA markets, while FindThatLead specializes in email verification and simplicity. However, Derrick offers the broadest feature set with fifty plus enrichment attributes, real-time email validation, integrated AI scoring with Claude and ChatGPT, plus three thousand integrations via Zapier and Make. Derrick's native Google Sheets integration eliminates CSV exports and manual configuration, saving five to ten hours monthly. For teams needing comprehensive enrichment, automation, and flexibility without external platforms, Derrick delivers fuller capabilities at lower cost with rollover credits and no credit card required for the free tier.
Can Cognism vs FindThatLead be replaced by Derrick for data enrichment?
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Yes, Derrick can replace Cognism and FindThatLead for data enrichment in many B2B workflows, but with important caveats. Cognism and FindThatLead focus on data accuracy, verification, and targeted contact discovery with varying levels of firmographic and intent data, whereas Derrick emphasizes native Google Sheets enrichment, multi-attribute profiling (50+ attributes), real-time email validation, AI-driven scoring and segmentation, and seamless 3000+ integrations-all without CSV exports or complex setups. If your primary need is high-quality contact enrichment and email validity at scale within a CRM-friendly, automation-ready stack, Derrick offers a compelling, cost-effective alternative. However, for enterprise-grade lead intelligence, deep firmographic insights, or advanced intent signals out of the box, you may still benefit from pairing Cognism or FindThatLead with Derrick to cover both enrichment depth and outbound orchestration. Derrick's model also provides monthly rollovers of credits and a free tier, which can help teams experiment before full migration.
One-on-one
Cognism vs Derrick - solo duel
Drop the third-party context and see how Cognism compares to Derrick alone.
Open the head-to-head → One-on-oneFindThatLead vs Derrick - solo duel
Drop the third-party context and see how FindThatLead compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
