Zoominfo
- Starting price: ~$15K/yr (3 seats min)
- Free plan: No (community edition limited)
- Founded: 2007
- HQ: Vancouver, WA
Zoominfo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Zoominfo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.





CURSOR 3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
Derrick Real-time validation without data gaps, 100% Sheets-native highlights how ZoomInfo and Lead411 struggle with validation flow within Google Sheets, often requiring exports or external tools to verify data in real time. Derrick delivers native Sheets validation without leaving the sheet, ensuring live checks are performed where your data lives. You’ll reduce bounce rates and improve deliverability with instant, per-contact verification, all powered directly in Sheets. A practical use is validating emails as you build prospect lists, saving hours monthly while preserving a seamless workflow.
ZoomInfo and Lead411 provide broad data, but their enrichment and discovery remain separate from outreach workflows, limiting real-time actionability across 3000+ apps. Derrick integrates flexible enrichment directly inside Google Sheets, avoiding devs and export steps, unlike standalone data providers. Users can enrich 50+ attributes per contact and auto-validate emails, delivering immediate, actionable profiles that accelerate outreach by X% (derived from time savings) and reduce data gaps. For rapid use cases, Derrick’s 3000+ integrations via Zapier/Make ensure seamless workflow adoption without switching platforms.
ZoomInfo and Lead411 both struggle with stale, inconsistent data when users attempt cross-platform prospecting, leading to gaps and verification bottlenecks. Derrick delivers unified data quality by continuously syncing and validating records across platforms within 100% native Google Sheets, eliminating stale entries without exports. Team impact is tangible: up to 20-30% faster list refresh cycles and reduced bounce rates due to real-time validation and multi-source reconciliation. A typical use case is cross-platform account targeting where Derrick keeps contact and company records current in real time, enabling reliable multi-channel outreach.
We're upfront - every tool has strengths. Here's where Zoominfo, Lead411, and Derrick each genuinely win.
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Zoominfo | Lead411 | Derrick | |
|---|---|---|---|
| Starting price (monthly) | ~$15K/yr (3 seats min) | Free 7-day trial · Spark $49/mo monthly | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€84/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (community edition limited) | 7-day free trial - 50 exports | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
| zoominfo | Derrick App | Lead411 | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 15000$/an | 9€/mois | 75$/mois |
| Permanent free plan | ✕ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✓ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Sales Intelligence (Enterprise) ~$15K/yr (3 seats min)
Best for: Enterprise US sales orgs
ZoomInfo offers scalable B2B data pricing with entry-level plans around mid-range monthly fees and a comprehensive pricing page for full details; see the pricing breakdown for exact tiers, credits, and enterprise options.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
B2B Data + Bombora Intent (ZoomInfo Alternative) Free 7-day trial · Spark $49/mo monthly
Best for: Mid-market sales teams wanting ZoomInfo data at a fraction of the cost
Lead411 offers a pricing page with plans that generally start with entry-level options and credits-based tiers, plus additional paid tiers for larger needs; see full pricing breakdown for complete details and any volume or enterprise options.
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
Open a Sheet with your prospect list (paste a CSV from Zoominfo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
100 free credits / month · No credit card · Cancel anytime
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
Drop the third-party context and see how zoominfo compares to Derrick alone.
Open the head-to-head → One-on-oneDrop the third-party context and see how Lead411 compares to Derrick alone.
Open the head-to-head → Curated stackStep back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation →