Zoominfo
- Starting price: ~$15K/yr (3 seats min)
- Free plan: No (community edition limited)
- Founded: 2007
- HQ: Vancouver, WA
Updated
Zoominfo vs Lemlist vs Derrick: Which Is Better in 2026?
- Short answer
- Zoominfo vs Lemlist vs Derrick: Zoominfo is a enterprise b2b contact and company data, Lemlist is a multichannel cold outreach (email + linkedin + calls). Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Zoominfo or Lemlist) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Zoominfo or Lemlist for outreach.
Zoominfo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Zoominfo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Zoominfo vs Lemlist vs Derrick at a glance
Lemlist
- Starting price: $63/seat/mo (annual)
- Free plan: No (14-day free trial)
- Founded: 2017
- HQ: Paris, France
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Zoominfo and Lemlist
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time validation without data quality bottlenecks
Real-time validation is where ZoomInfo and Lemlist fall short for outreach, often requiring separate validation steps or external tools to maintain data accuracy mid-campaign. Derrick delivers instant validation directly within 100% native Google Sheets, eliminating data quality bottlenecks without exporting or switching tools. Teams can expect measurable gains in deliverability and faster sequence activation, as real-time checks reduce bounce and failed email rates. A typical use case is validating leads on-the-fly as you build multi-step campaigns, keeping prospects clean and ready for immediate outreach.
02 Flexible, lightweight data enrichment without rigid templates
ZoomInfo and Lemlist rely on fixed templates and predefined fields that constrain flexible enrichment workflows, limiting you to rigid structures rather than tailor-made prospect profiles. Derrick delivers lightweight, adaptable enrichment directly inside 100% native Google Sheets, avoiding CSV exports or complex configs. Teams save time and reduce iteration cycles, with up to 5-10 hours per month regained and more accurate 50+ attribute enrichment per contact. A practical use case: quickly adapt fields for niche verticals without reconfiguring dashboards or pipelines.
03 Tailored, scalable data enrichment for niche segments
Derrick addresses the gap ZoomInfo and Lemlist hit with niche segments by offering tailored, scalable data enrichment right inside Google Sheets, where many teams demand agility without exporting data to separate tools. Unlike ZoomInfo’s broad but sometimes shallow niche coverage or Lemlist’s limited enrichment depth, Derrick delivers 50+ attributes per contact and company with scalable, on-demand enrichment. Users typically save 5-10 hours per month and reduce wasted outreach by improving target quality, with credits that are rollable month to month. A practical use case is rapidly enriching a list of niche accounts for a targeted ABM sequence, then scoring and segmenting automatically within Derrick.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Zoominfo, Lemlist, and Derrick each genuinely win.
What Zoominfo does better
- Largest US contact database (100M+ verified)
- #1 in 142 G2 Spring 2026 reports
- Strong CRM + outreach integrations
What Lemlist does better
- Best multichannel outreach UX
- Lemwarm = built-in deliverability
- Personalization at scale
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Zoominfo | Lemlist | Derrick | |
|---|---|---|---|
| Starting price (monthly) | ~$15K/yr (3 seats min) | $63/seat/mo (annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€756/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (community edition limited) | No (14-day free trial) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Zoominfo vs Lemlist vs Derrick: full feature comparison
| zoominfo | Derrick App | Lemlist | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✓ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 15000$/an | 9€/mois | 39$/mois |
| Permanent free plan | ✕ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✓ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Sales Intelligence (Enterprise) derrick
best value for money
Results first.
Discover Derrick →
Multichannel Outreach
Zoominfo vs Lemlist vs Derrick pricing breakdown
Sales Intelligence (Enterprise) Zoominfo
~$15K/yr (3 seats min)
Best for: Enterprise US sales orgs
ZoomInfo offers tiered paid plans with pricing typically starting at mid-range per-seat or per-user rates, plus potential annual commitment options; a free tier or trial may exist depending on the plan. See full pricing breakdown for complete details and exact figures.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Multichannel Outreach Lemlist
$63/seat/mo (annual)
Best for: Multichannel outbound teams
Lemlist offers tiered pricing with an entry-level plan and additional paid tiers designed for growing outreach, plus a free or trial option depending on current promotions; see full pricing breakdown for all details.
Migration Guide
How to switch from Zoominfo to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Zoominfo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Zoominfo if…
- You specifically need enterprise us sales orgs
- Largest US contact database (100M+ verified)
- #1 in 142 G2 Spring 2026 reports
- You're already invested in the Zoominfo ecosystem
Pick Lemlist if…
- You specifically need multichannel outbound teams
- Best multichannel outreach UX
- Lemwarm = built-in deliverability
- You're already invested in the Lemlist ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Zoominfo vs Lemlist
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Derrick vs zoominfo: which is better for data enrichment?
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For data enrichment specifically, ZoomInfo excels at scale with millions of verified contacts and real-time updates, making it ideal for enterprise teams needing comprehensive B2B database access. However, ZoomInfo operates as a standalone lookup tool requiring integration with your existing stack, carries higher enterprise costs, and often suffers from data latency issues. Derrick offers a lighter-weight alternative native to Google Sheets with fifty-plus enrichment attributes per contact, real-time email validation, integrated AI scoring, and rollover credits at significantly lower pricing. While ZoomInfo dominates for volume-based prospecting, Derrick provides faster enrichment workflows without technical overhead, making it better suited for teams prioritizing efficiency and flexibility over massive database scale.
Is Derrick a good alternative to zoominfo for outreach?
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Yes, Derrick is a strong alternative to ZoomInfo for outreach, especially if you prioritize simplicity and cost efficiency. While ZoomInfo excels as a data intelligence platform, it operates as a standalone lookup tool requiring integration with your CRM. Derrick, conversely, functions as a complete prospecting center natively within Google Sheets, combining data enrichment with AI-powered personalization, email validation, and multi-channel automation. You avoid ZoomInfo's steep learning curve and high enterprise costs while gaining native Google Sheets functionality that saves five to ten hours monthly. For teams seeking streamlined, affordable outreach without complex integrations, Derrick delivers superior workflow efficiency and faster campaign execution.
Derrick vs zoominfo vs Lemlist: which has best pricing?
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Pricing differs significantly across the three platforms. ZoomInfo operates on enterprise-tier subscription models with higher costs for comprehensive B2B intelligence and data access, often requiring annual commitments. Lemlist charges based on active prospects and sequence volume, making it scalable but potentially expensive for large-scale outreach. Derrick offers the most flexible pricing with reportable monthly credits starting at just nine dollars for four thousand credits, no credit card required for the free tier, and no minimum commitments. For teams prioritizing budget efficiency and flexibility, Derrick's credit-based model provides better cost control than ZoomInfo's rigid enterprise pricing or Lemlist's volume-dependent fees.
How does zoominfo compare to Lemlist for data accuracy?
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ZoomInfo and Lemlist address different parts of the prospecting stack: ZoomInfo provides broad, high-quality data accuracy and enrichment at scale, while Lemlist concentrates on multi-channel outreach and personalization. For data accuracy, ZoomInfo generally delivers more consistent, up-to-date contact and company details across large segments. Lemlist’s data quality can vary by source and often requires external validation. Derrick complements both by offering 100% native Google Sheets enrichment, real-time email validation, and AI-driven scoring, with credits that roll over and no credit card needed for the free tier, making it easier to validate and act on high-quality data.
What’s the Derrick pricing compared to Lemlist pricing?
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Derrick pricing starts at just nine dollars monthly for four thousand credits, compared to Lemlist's higher entry point and ongoing subscription costs. Unlike Lemlist, which charges for email sequences and LinkedIn automation separately, Derrick bundles enrichment, email validation, and AI-powered intelligence into unified credit packages. Derrick's rollover credits mean unused allocations carry forward monthly, eliminating waste. For teams already using Google Sheets, Derrick eliminates the need for external platforms, reducing overall stack costs significantly while delivering comparable or superior data enrichment capabilities without the complexity of Lemlist's multi-tool approach.
Can Derrick replace both zoominfo and Lemlist for outreach?
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Derrick cannot fully replace both ZoomInfo and Lemlist for all outreach needs, but it complements them in specific areas. ZoomInfo specializes in broad, executive-level B2B data and real-time enrichment, while Lemlist excels at multi-channel outreach, personalization, and sequence management. Derrick adds value as a native Google Sheets enrichment engine with 50+ fields per contact, real-time email validation, AI-driven scoring and segmentation, and extensive Zapier/Make/n8n integrations, all without exporting CSVs or complex setup. If your goal is comprehensive data enrichment and robust engagement workflows in a single, sheet-native footprint, Derrick can reduce reliance on separate data providers for certain tasks, but for enterprise-scale data accuracy and multi-channel automation, pairing Derrick with ZoomInfo and/or Lemlist remains common and effective.
One-on-one
zoominfo vs Derrick - solo duel
Drop the third-party context and see how zoominfo compares to Derrick alone.
Open the head-to-head → One-on-oneLemlist vs Derrick - solo duel
Drop the third-party context and see how Lemlist compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
