Lemlist
- Starting price: $63/seat/mo (annual)
- Free plan: No (14-day free trial)
- Founded: 2017
- HQ: Paris, France
Updated
Lemlist vs Bombora vs Derrick: Which Is Better in 2026?
- Short answer
- Lemlist vs Bombora vs Derrick: Lemlist is a multichannel cold outreach (email + linkedin + calls), Bombora is a b2b intent data and account-research signals. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Lemlist or Bombora) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Lemlist or Bombora for outreach.
Lemlist is built for sequenced outreach across email + LinkedIn + (sometimes) calls. The hidden cost is enrichment: Lemlist bills you per contact AND per channel. The side-by-side comparison below isolates Lemlist's real cost-per-touched-prospect against Derrick's flat credit-pool model that decouples enrichment from sending.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Lemlist vs Bombora vs Derrick at a glance
Bombora
- Starting price: Custom (~$30K/yr min)
- Free plan: No (sales-led demo only)
- Founded: 2014
- HQ: New York, NY
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Lemlist and Bombora
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time verification without data-quality dependence
Derrick delivers real-time verification directly within Google Sheets, eliminating dependence on data-quality inputs that Lemlist and Bombora rely on for accuracy. While Lemlist focuses on outreach automation and Bombora centers on intent signals, Derrick validates contacts and enriches in real time without exporting lists or waiting for external data refreshes. This means you save time and reduce bounce risk, with real-time email validation improving deliverability by up to measurable margins. With 100% native Sheets integration, Derrick keeps the verification loop continuous as you prospect.
02 Maximize Lead Quality with AI-Powered Scoring and Segmentation
Lemlist excels at multi-channel outreach but often relies on external data for lead scoring and segmentation, leaving qualification gaps that slow conversion. Derrick addresses this by embedding AI-powered lead scoring and segmentation directly within 100% native Google Sheets, using Claude and ChatGPT to deliver nuanced, action-ready rankings and groupings. Teams can expect a measurable lift: up to 15-25% higher qualified leads and faster routing to the right reps, with real-time updates as intent signals shift. Derrick makes precision lead qualification a built-in, repeatable process.
03 Real-time data enrichment with immediate deliverability insights
Lemlist and Bombora provide broad prospecting or intent signals, but neither delivers real-time data enrichment with immediate deliverability insights baked directly into a native Google Sheets workflow like Derrick. Derrick differs by delivering 50+ enrichment attributes per contact and real-time email validation inside Sheets, eliminating export steps and data latency. This combination translates to faster, more accurate deliverability decisions and a measurable uplift in inbox placement, often saving hours per week on list cleaning and verification. A typical use case: enrich leads on the fly during outreach planning to ensure messages land, not just reach.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Lemlist, Bombora, and Derrick each genuinely win.
What Lemlist does better
- Best multichannel outreach UX
- Lemwarm = built-in deliverability
- Personalization at scale
What Bombora does better
- Largest B2B intent data co-op (200+ publishers)
- 13,000+ B2B topic categories
- Forrester Leader (2025) + Gold Standard
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Lemlist | Bombora | Derrick | |
|---|---|---|---|
| Starting price (monthly) | $63/seat/mo (annual) | Custom (~$30K/yr min) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€756/yr | ~€360/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (14-day free trial) | No (sales-led demo only) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Lemlist vs Bombora vs Derrick: full feature comparison
| Lemlist | Derrick App | Bombora | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✕ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✕ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 39$/mois | 9€/mois | 30000$/an |
| Permanent free plan | ✓ | ✓ | ✕ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✕ |
| Complete documentation | ✓ | ✓ | ✕ |
Pricing in a nutshell Multichannel Outreach derrick
best value for money
Results first.
Discover Derrick →
B2B Intent Data
Lemlist vs Bombora vs Derrick pricing breakdown
Multichannel Outreach Lemlist
$63/seat/mo (annual)
Best for: Multichannel outbound teams
Lemlist offers multi-channel outreach with pricing that starts at a free tier, followed by paid plans based on outreach credits and features. For complete details and all plan options, see the full pricing breakdown.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
B2B Intent Data Bombora
Custom (~$30K/yr min)
Best for: Mid-market & enterprise ABM
Bombora pricing starts with a tier-level entry point and credits-based usage, with more expansive plans available as your needs grow; full details are on the pricing page-view complete pricing details for exact tiers and credits.
Migration Guide
How to switch from Lemlist to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Lemlist, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Lemlist if…
- You specifically need multichannel outbound teams
- Best multichannel outreach UX
- Lemwarm = built-in deliverability
- You're already invested in the Lemlist ecosystem
Pick Bombora if…
- You specifically need mid-market & enterprise abm
- Largest B2B intent data co-op (200+ publishers)
- 13,000+ B2B topic categories
- You're already invested in the Bombora ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Lemlist vs Bombora
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Which Derrick vs Lemlist comparison highlights key differences?
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Derrick focuses on intent-based lead intelligence and qualification directly within Google Sheets, while Lemlist excels at multi-channel outreach automation and email sequencing. Bombora specializes in account-level intent data detection. The key difference is that Derrick combines data enrichment with native AI-powered scoring and segmentation in a spreadsheet-first environment, eliminating complex integrations. Lemlist requires manual list refinement for optimal deliverability, whereas Derrick's real-time email validation and rollover credits offer cost efficiency. Bombora lacks contact-level granularity without complementary enrichment tools, making Derrick's comprehensive 50-plus attributes per contact a practical advantage for teams prioritizing streamlined prospecting workflows without external platform overhead.
Is Derrick a better Lemlist alternative for multi-channel outreach?
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Derrick excels as a multi-channel outreach enabler compared to Lemlist by operating natively within Google Sheets, eliminating time-consuming CSV exports and complex platform switching. While Lemlist focuses on email sequencing and LinkedIn automation, Derrick enriches prospect data directly in your spreadsheet with 50+ attributes, real-time email validation, and integrated AI scoring-all without requiring LinkedIn Sales Navigator. For teams managing multi-source outreach workflows, Derrick's rollover credits, no credit card free tier, and 3000+ integrations via Zapier create a more flexible foundation for building custom multi-channel campaigns than Lemlist's rigid sequencing approach.
Derrick vs Lemlist: which platform is more affordable for startups?
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For startups, Derrick offers more affordability than Lemlist. Derrick's free tier requires no credit card and includes 100 credits at zero cost, with paid plans starting at just $9 monthly for 4,000 credits. Lemlist's pricing is higher and targets more established teams. Additionally, Derrick's rollover credits mean you only pay for what you use, while eliminating the need for LinkedIn Sales Navigator saves startups approximately $1,200 annually compared to other platforms. Derrick's native Google Sheets integration also reduces setup time and technical overhead, making it ideal for resource-constrained startup teams seeking quick prospecting results without expensive tools or complex workflows.
What’s the main difference between Derrick and Bombora for ABM?
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The main difference is that Derrick is a native Google Sheets-based enrichment and prospecting platform, designed to empower ABM workflows directly inside Sheets with 50+ enrichment attributes, real-time email validation, and AI-driven scoring and summaries, plus extensive integrations via Zapier/Make/n8n and a flexible credits system. Bombora, by contrast, is an intent data platform focused on identifying high-intent accounts and delivering account-level signals for ABM planning, often requiring additional tools to enrich contacts and manage outreach. In ABM terms, Derrick excels at turning identified accounts into actionable outreach and qualification within a familiar workspace, while Bombora shines at surfacing buying signals to prioritize accounts. Subtly, Derrick offers a more self-contained, cost-controllable workflow, whereas Bombora is best used in conjunction with a separate activation stack for contacting and engaging those accounts.
Can Derrick replace Lemlist and Bombora for your team?
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Derrick complements rather than fully replaces both tools, each serving distinct purposes. Lemlist excels at outreach automation and email sequencing, while Bombora specializes in intent data detection. Derrick focuses on B2B data enrichment and contact intelligence natively within Google Sheets, eliminating manual exports and CSV workflows. For comprehensive prospecting, many teams use Derrick for data enrichment and qualification, then layer Lemlist for campaign execution and Bombora for intent signals. However, if your priority is streamlined enrichment without external platforms or complex setup, Derrick handles that workflow more efficiently, saving significant time and reducing tool sprawl compared to managing all three separately.
What are Lemlist vs Bombora pricing and review highlights?
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Lemlist and Bombora serve different roles in B2B sales: Lemlist is a multi-channel outbound platform focused on scalable email and LinkedIn outreach with AI-powered personalization and strong deliverability, but data enrichment and lead scoring are weaker and often require external tools; Bombora is an intent data platform that surfaces high-intent accounts and provides ABM-ready insights, with excellent integration and reporting, yet it relies on complementary data enrichment for contact-level precision and can incur latency and setup complexity. Derrick complements both by providing 100% native Google Sheets enrichment, robust lead intelligence and scoring, and extensive automation capabilities, with credits that roll over and no credit card required for the free tier, making its value additive rather than a direct substitute for either Lemlist or Bombora.
One-on-one
Lemlist vs Derrick - solo duel
Drop the third-party context and see how Lemlist compares to Derrick alone.
Open the head-to-head → One-on-oneBombora vs Derrick - solo duel
Drop the third-party context and see how Bombora compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
