Cracker Barrel
Founded in 1969, Cracker Barrel (Nasdaq: CBRL) is a Restaurants and country retail stores company based in Lebanon, United States.
Cracker Barrel Old Country Store, Inc. runs the Cracker Barrel chain, where every location pairs a full-service country restaurant with a retail shop. It is headquartered at 305 Hartmann Drive in Lebanon, Tennessee, and its common stock trades on the Nasdaq Global Select Market under the ticker CBRL. The first store opened in Lebanon in 1969. As of September 11, 2026 the company operated 655 Cracker Barrel stores in 43 states. Total revenue for fiscal 2026, which ended July 31, 2026, was 3.32 billion dollars, 81.4% from the restaurant and 18.6% from retail, and the company employed about 74,500 people. In July 2026 it sold its Maple Street Biscuit Company business and closed the remaining locations, and David Deno, former chief executive of Bloomin' Brands, became president and chief executive officer on August 10, 2026. It employs About 74,500 employees, including 3,400 in-store managers and 46 officers (Form 10-K, July 31, 2026) people, led by David Deno (President and Chief Executive Officer), across roughly 19,235 tracked profiles. Firmographics, leadership, tech stack and similar companies are detailed below, as of 2026-10-20.
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Cracker Barrel tech stack
34 technologies detected on crackerbarrel.com, as of 2026-10-20.
| Name | Technologies | Share |
|---|---|---|
| Hosting platform | 3 | 8.8% |
| Advertising | 2 | 5.9% |
| Analytics | 2 | 5.9% |
| Cloud hosting | 2 | 5.9% |
| CMS | 2 | 5.9% |
| Email delivery | 2 | 5.9% |
| Error monitoring | 2 | 5.9% |
| Tag management | 2 | 5.9% |
| Technology | Category |
|---|---|
| D | CMS |
| W | CMS |
| A | Hosting platform |
| W | Hosting platform |
| K | Ecommerce |
| S | CRM |
| A | Analytics |
| A | Tag management |
| G | Analytics |
| G | Tag management |
| N | JavaScript framework |
| R | JavaScript library |
| N | Runtime |
| V | Hosting platform |
A Amazon Web Services | Cloud hosting |
| G | Cloud hosting |
| C | CDN |
| C | Bot protection |
| V | Caching |
| M | Personalization |
| M | Email personalization |
| W | Marketing automation |
| R | Fraud prevention |
| N | Error monitoring |
| S | Error monitoring |
| O | Privacy and consent |
| A | Accessibility |
| S | Email delivery |
| AAmazon SES | Email delivery |
| D | E-signature |
| P | Advertising |
| A | Advertising |
| T | CSS framework |
| Y | SEO |
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Cracker Barrel workforce (~19,235 tracked)
Distribution estimated from roughly 19,235 tracked public profiles, as of 2026-10-20. Use it for proportions, not exact headcounts.
- Other states9,23548%
- Tennessee2,10011%
- Florida1,9009.9%
- Texas1,7008.8%
- Georgia1,3006.8%
- Ohio1,1005.7%
- North Carolina1,0005.2%
- Indiana9004.7%
| Name | Profiles | Share |
|---|---|---|
| Other states | 9,235 | 48% |
| Tennessee | 2,100 | 11% |
| Florida | 1,900 | 9.9% |
| Texas | 1,700 | 8.8% |
| Georgia | 1,300 | 6.8% |
| Ohio | 1,100 | 5.7% |
| North Carolina | 1,000 | 5.2% |
| Indiana | 900 | 4.7% |
| Name | Profiles | Share |
|---|---|---|
| Executive officers | 11 | <0.1% |
| Other officers and vice presidents | 35 | 0.2% |
| Directors, regional and home office managers | 450 | 2.3% |
| In-store managers | 2,600 | 14% |
| Servers, cooks, retail associates and other hourly staff | 16,139 | 84% |
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Cracker Barrel recent signals
- The proxy statement set the annual meeting of shareholders for November 19, 2026, the first with David Deno as chief executiveOctober 2026
- Fiscal 2026 total revenue fell 4.7% to 3.32 billion dollars; fiscal 2027 guidance calls for 3.325 to 3.4 billion dollars with no new store openingsSeptember 2026
- David Deno, former chief executive of Bloomin' Brands, started as president and chief executive officer and joined the boardAugust 2026
- The board announced the CEO succession; Julie Masino stepped down and stayed on in an advisory role through October 9, 2026July 2026
- Cracker Barrel sold the Maple Street Biscuit Company trademarks and 35 locations to Biscuit Belly and closed the remaining company-owned locationsJuly 2026
- A sale-leaseback of 26 Cracker Barrel stores brought about 77 million dollars of net proceeds, used to pay down debtJuly 2026
- Chad Crawford, president of Maple Street Biscuit Company, became senior vice president, culinary and menu strategyJuly 2026
- The company repaid 150 million dollars of 0.625% convertible senior notes at maturityJune 2026
- Jennifer Lankford was promoted to senior vice president, general counsel and corporate secretary after Richard Wolfson retiredMay 2026
- Heather Hager was named senior vice president, retailFebruary 2026
- Doug Hisel was promoted to senior vice president, store operations, and the company ended its work with the brand consultancy ProphetOctober 2025
- Cracker Barrel dropped its new logo and kept the Old Timer logo after a customer backlashAugust 2025
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Cracker Barrel leadership
10 current leaders are tracked, led by David Deno. Contact details stay locked on this page and are revealed in the app.
| Leader | Profile | |
|---|---|---|
| DDDavid DenoPresident and Chief Executive Officer | ••••@crackerbarrel.com | Profile → |
| CPCraig PommellsSenior Vice President and Chief Financial Officer | ••••@crackerbarrel.com | Profile → |
| DHDouglas HiselSenior Vice President, Store Operations | ••••@crackerbarrel.com | Profile → |
| BHBruce HoffmeisterChief Information Officer | ••••@crackerbarrel.com | Profile → |
| JLJennifer LankfordGeneral Counsel and Corporate Secretary | ••••@crackerbarrel.com | Profile → |
| SMSarah MooreSenior Vice President, Chief Marketing Officer | ••••@crackerbarrel.com | Profile → |
| DRDonna RobertsChief Human Resources Officer | ••••@crackerbarrel.com | Profile → |
| MSMark SpurginChief Restaurant Supply Chain Officer | ••••@crackerbarrel.com | Profile → |
| HHHeather HagerSenior Vice President, Retail | ••••@crackerbarrel.com | Profile → |
| CCChad CrawfordSenior Vice President, Culinary and Menu Strategy | ••••@crackerbarrel.com | Profile → |
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Cracker Barrel org chart
- CPCraig PommellsSenior Vice President and Chief Financial Officer
- DHDouglas HiselSenior Vice President, Store Operations
- BHBruce HoffmeisterChief Information Officer
- JLJennifer LankfordGeneral Counsel and Corporate Secretary
- SMSarah MooreSenior Vice President, Chief Marketing Officer
- DRDonna RobertsChief Human Resources Officer
- MSMark SpurginChief Restaurant Supply Chain Officer
- HHHeather HagerSenior Vice President, Retail
- CCChad CrawfordSenior Vice President, Culinary and Menu Strategy
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Cracker Barrel news & media
- SCracker Barrel 2026 proxy statement: annual meeting set for November 19
Shareholders will vote at the first annual meeting since David Deno took over, a year after a proxy contest led by Sardar Biglari.
- SCracker Barrel Reports Fourth Quarter and Full Year Fiscal 2026 Results and Provides Fiscal 2027 Outlook
Fourth-quarter revenue was 849.3 million dollars, down 2.2%, while adjusted EBITDA rose to 62.1 million dollars and total debt fell to 337.2 million dollars.
- FNew CEO charts Cracker Barrel's path back to traffic growth
On his first earnings call, David Deno laid out priorities around food, experience and people, with comparable restaurant sales growth of 3% to 5% planned for fiscal 2027.
- SCracker Barrel Announces CEO Succession
David Deno was appointed chief executive officer effective August 10, 2026, succeeding Julie Masino, who remained as an adviser through October 9.
- FCracker Barrel sells Maple Street Biscuit Company, closes 16 locations
Biscuit Belly takes over 35 Maple Street locations and plans to convert them to its own brand, while 16 others close.
- SCracker Barrel Form 8-K: sale-leaseback of 26 stores and Maple Street Biscuit exit
The company sold 26 store properties to an institutional real estate investor for about 77 million dollars of net proceeds and leased them back for up to 40 years.
- SCracker Barrel Form 8-K: general counsel succession
Richard Wolfson took early retirement on May 1, 2026 and deputy general counsel Jennifer Lankford was promoted to succeed him.
- RCracker Barrel sacks brand consultancy, shuffles leadership
The chain cut ties with Prophet after the logo backlash and gave new or expanded roles to Doug Hisel, Heather Hager and other leaders.
- CUS restaurant chain Cracker Barrel revives old logo
After a wave of criticism and a sharp drop in its share price, the company said the Old Timer logo would stay.
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Companies similar to Cracker Barrel
| Company | Revenue | Employees | HQ | Founded |
|---|---|---|---|---|
| D | United States | 1968 | ||
| T | United States | 1993 | ||
| B | United States | 1988 | ||
| D | United States | 1958 | ||
| F | United States | 1983 | ||
| T | United States | 1978 | ||
| B | United States | 1948 | ||
| W | United States | 1955 |
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