Who is the SVP, Retail of Cracker Barrel?
Heather Hager has been the Senior Vice President, Retail of Cracker Barrel since 2026 and reports to David Deno. Heather reached the role after 5 tracked posts, most recently Senior Vice President, Retail at Cracker Barrel. She was previously president of the retail consultancy Communitees, founder of the design firm HH Interiors and president of Ann Sacks, a Kohler company. Heather is one of 10 tracked leaders at the company.
Heather Hager profile
Heather Hager has led the retail business as senior vice president since February 2026, after joining Cracker Barrel in September 2024 as vice president of retail and design. She spent 14 years at Starbucks in strategy, customer experience, brand and category management, and earlier worked at Limited Brands and PwC.
- Reports to
- David Deno
- ••••@crackerbarrel.com
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Heather Hager career history
- Senior Vice President, Retail, Cracker BarrelFebruary 2026 to present
- Vice President, Retail and Design, Cracker BarrelSeptember 2024 to February 2026
- President, CommuniteesJanuary 2022 to May 2024
- President, Ann Sacks (Kohler)2017 to 2019
- Strategy, customer experience, brand and category leadership, Starbucks2002 to 2016
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Other leaders at Cracker Barrel
| Leader | Profile | |
|---|---|---|
| DDDavid DenoPresident and Chief Executive Officer | ••••@crackerbarrel.com | Profile → |
| CPCraig PommellsSenior Vice President and Chief Financial Officer | ••••@crackerbarrel.com | Profile → |
| DHDouglas HiselSenior Vice President, Store Operations | ••••@crackerbarrel.com | Profile → |
| BHBruce HoffmeisterChief Information Officer | ••••@crackerbarrel.com | Profile → |
| JLJennifer LankfordGeneral Counsel and Corporate Secretary | ••••@crackerbarrel.com | Profile → |
| SMSarah MooreSenior Vice President, Chief Marketing Officer | ••••@crackerbarrel.com | Profile → |
| DRDonna RobertsChief Human Resources Officer | ••••@crackerbarrel.com | Profile → |
| MSMark SpurginChief Restaurant Supply Chain Officer | ••••@crackerbarrel.com | Profile → |
| CCChad CrawfordSenior Vice President, Culinary and Menu Strategy | ••••@crackerbarrel.com | Profile → |
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