Who is the SVP, Culinary and Menu Strategy of Cracker Barrel?
Chad Crawford has been the Senior Vice President, Culinary and Menu Strategy of Cracker Barrel since 2026 and reports to David Deno. Chad reached the role after 5 tracked posts, most recently Senior Vice President, Culinary and Menu Strategy at Cracker Barrel. He was previously chief brand officer of Spotless Brands and of CKE Restaurants, and spent eight years at Popeyes Louisiana Kitchen, where he rose to president of North America. Chad is one of 10 tracked leaders at the company.
Chad Crawford profile
Chad Crawford became senior vice president, culinary and menu strategy in July 2026. He joined Cracker Barrel in August 2024 as president of Maple Street Biscuit Company, the fast casual brand the company sold in July 2026.
- Reports to
- David Deno
- ••••@crackerbarrel.com
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Chad Crawford career history
- Senior Vice President, Culinary and Menu Strategy, Cracker BarrelJuly 2026 to present
- President, Maple Street Biscuit Company, Cracker BarrelAugust 2024 to July 2026
- Chief Brand Officer, Spotless BrandsJanuary 2023 to August 2024
- Chief Brand Officer, CKE RestaurantsSeptember 2019 to December 2022
- President, North America, Popeyes Louisiana Kitchen2011 to 2019
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Other leaders at Cracker Barrel
| Leader | Profile | |
|---|---|---|
| DDDavid DenoPresident and Chief Executive Officer | ••••@crackerbarrel.com | Profile → |
| CPCraig PommellsSenior Vice President and Chief Financial Officer | ••••@crackerbarrel.com | Profile → |
| DHDouglas HiselSenior Vice President, Store Operations | ••••@crackerbarrel.com | Profile → |
| BHBruce HoffmeisterChief Information Officer | ••••@crackerbarrel.com | Profile → |
| JLJennifer LankfordGeneral Counsel and Corporate Secretary | ••••@crackerbarrel.com | Profile → |
| SMSarah MooreSenior Vice President, Chief Marketing Officer | ••••@crackerbarrel.com | Profile → |
| DRDonna RobertsChief Human Resources Officer | ••••@crackerbarrel.com | Profile → |
| MSMark SpurginChief Restaurant Supply Chain Officer | ••••@crackerbarrel.com | Profile → |
| HHHeather HagerSenior Vice President, Retail | ••••@crackerbarrel.com | Profile → |
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