Cracker Barrel executive team & leadership
Cracker Barrel's executive team includes 10 tracked leaders as of 2026-10-20, led by David Deno (President and Chief Executive Officer). The org chart, per-leader profiles and full leadership list are below.
Cracker Barrel executive team overview
Cracker Barrel has 10 tracked executives leading key functions including company strategy and operations, financial strategy, day-to-day operations, a key function (as of 2026-10-20). Cracker Barrel Old Country Store, Inc. runs the Cracker Barrel chain, where every location pairs a full-service country restaurant with a retail shop. It is headquartered at 305 Hartmann Drive in Lebanon, Tennessee, and its common stock trades on the Nasdaq Global Select Market under the ticker CBRL. The first store opened in Lebanon in 1969. As of September 11, 2026 the company operated 655 Cracker Barrel stores in 43 states. Total revenue for fiscal 2026, which ended July 31, 2026, was 3.32 billion dollars, 81.4% from the restaurant and 18.6% from retail, and the company employed about 74,500 people. In July 2026 it sold its Maple Street Biscuit Company business and closed the remaining locations, and David Deno, former chief executive of Bloomin' Brands, became president and chief executive officer on August 10, 2026.
Cracker Barrel executive team org chart
- CPCraig PommellsSenior Vice President and Chief Financial Officer
- DHDouglas HiselSenior Vice President, Store Operations
- BHBruce HoffmeisterChief Information Officer
- JLJennifer LankfordGeneral Counsel and Corporate Secretary
- SMSarah MooreSenior Vice President, Chief Marketing Officer
- DRDonna RobertsChief Human Resources Officer
- MSMark SpurginChief Restaurant Supply Chain Officer
- HHHeather HagerSenior Vice President, Retail
- CCChad CrawfordSenior Vice President, Culinary and Menu Strategy
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Employees by management level
| Name | Profiles | Share |
|---|---|---|
| Executive officers | 11 | <0.1% |
| Other officers and vice presidents | 35 | 0.2% |
| Directors, regional and home office managers | 450 | 2.3% |
| In-store managers | 2,600 | 14% |
| Servers, cooks, retail associates and other hourly staff | 16,139 | 84% |
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Leadership team
| Leader | Location | Profile | |
|---|---|---|---|
| DDDavid DenoPresident and Chief Executive Officer | ••••@crackerbarrel.com | Profile → | |
| CPCraig PommellsSenior Vice President and Chief Financial Officer | ••••@crackerbarrel.com | Profile → | |
| DHDouglas HiselSenior Vice President, Store Operations | ••••@crackerbarrel.com | Profile → | |
| BHBruce HoffmeisterChief Information Officer | ••••@crackerbarrel.com | Profile → | |
| JLJennifer LankfordGeneral Counsel and Corporate Secretary | ••••@crackerbarrel.com | Profile → | |
| SMSarah MooreSenior Vice President, Chief Marketing Officer | ••••@crackerbarrel.com | Profile → | |
| DRDonna RobertsChief Human Resources Officer | ••••@crackerbarrel.com | Profile → | |
| MSMark SpurginChief Restaurant Supply Chain Officer | ••••@crackerbarrel.com | Profile → | |
| HHHeather HagerSenior Vice President, Retail | ••••@crackerbarrel.com | Profile → | |
| CCChad CrawfordSenior Vice President, Culinary and Menu Strategy | ••••@crackerbarrel.com | Profile → |
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Cracker Barrel executive team roles
David Deno · full profile →
President and Chief Executive Officer
David Deno became president and chief executive officer of Cracker Barrel on August 10, 2026, and joined its board the same day. He was chief executive officer of Bloomin' Brands, the owner of Outback Steakhouse, from April 2019 to September 2024, after serving there as chief financial and administrative officer and as chief financial officer from 2012. Before that he was president of Asia and chief financial officer of the international division at Best Buy, and he spent more than 15 years at Yum! Brands and Pizza Hut, including as chief financial officer and chief operating officer of Yum! Brands. He began his restaurant career at Burger King and sits on the boards of Krispy Kreme and Panera Brands.
Craig Pommells · full profile →
Senior Vice President and Chief Financial Officer
Craig Pommells has been senior vice president and chief financial officer of Cracker Barrel since December 2021. He was previously executive vice president and chief financial officer of Red Lobster Seafood Company from October 2020 to December 2021, and before that its senior vice president of finance and strategy from January 2015. Earlier he spent more than 15 years at Darden Restaurants in finance and business analytics roles.
Douglas Hisel · full profile →
Senior Vice President, Store Operations
Douglas Hisel has led store operations as senior vice president since October 2025. He joined Cracker Barrel in 2007 as an associate manager and rose through operations, serving as regional vice president from 2017 to 2019, vice president of operations administration from 2019 to 2020 and vice president of field operations from 2020 to 2025.
Bruce Hoffmeister · full profile →
Chief Information Officer
Bruce Hoffmeister joined Cracker Barrel in January 2021 as senior vice president and chief information officer. He previously spent more than 30 years at Marriott International in finance and technology leadership, including as senior vice president of lodging finance, senior vice president of global revenue management and, most recently, global chief information officer.
Jennifer Lankford · full profile →
General Counsel and Corporate Secretary
Jennifer Lankford became senior vice president, general counsel and corporate secretary in May 2026, succeeding Richard Wolfson. She joined Cracker Barrel in October 2018 as senior corporate counsel and was vice president and deputy general counsel from August 2024 to May 2026. Before joining, she was a litigation partner at the law firm Thompson Burton.
Sarah Moore · full profile →
Senior Vice President, Chief Marketing Officer
Sarah Moore joined Cracker Barrel as senior vice president and chief marketing officer in July 2024. She came from MGM Resorts International, where she worked from 2012 to 2024, most recently as senior vice president of marketing from 2021 and before that as vice president of brand marketing from 2019 to 2021.
Donna Roberts · full profile →
Chief Human Resources Officer
Donna Roberts has been senior vice president and chief human resources officer since May 2020. She joined Cracker Barrel in 2012 and held roles in the human resources and legal departments, including vice president of human resources from 2018 to 2020. Before that she practiced law for ten years, most recently as a partner focused on commercial litigation and employment law.
Mark Spurgin · full profile →
Chief Restaurant Supply Chain Officer
Mark Spurgin joined Cracker Barrel in January 2023 as senior vice president and chief restaurant supply chain officer. He was previously chief supply chain officer of Restaurant Growth Services from 2021 to 2023 and its senior vice president of supply chain from 2018 to 2021. Earlier he led global procurement, logistics and international supply chain teams at The Cheesecake Factory and Bloomin' Brands.
Heather Hager · full profile →
Senior Vice President, Retail
Heather Hager has led the retail business as senior vice president since February 2026, after joining Cracker Barrel in September 2024 as vice president of retail and design. She was previously president of the retail consultancy Communitees, founder of the design firm HH Interiors and president of Ann Sacks, a Kohler company. She spent 14 years at Starbucks in strategy, customer experience, brand and category management, and earlier worked at Limited Brands and PwC.
Chad Crawford · full profile →
Senior Vice President, Culinary and Menu Strategy
Chad Crawford became senior vice president, culinary and menu strategy in July 2026. He joined Cracker Barrel in August 2024 as president of Maple Street Biscuit Company, the fast casual brand the company sold in July 2026. He was previously chief brand officer of Spotless Brands and of CKE Restaurants, and spent eight years at Popeyes Louisiana Kitchen, where he rose to president of North America.